SEO is very important for any online business these days. If your website is unable to rank in search results, people are not going to find it in their searches. For the site to rank, and for Google to label it as a high-quality site, content should be impeccable plus design elements should be top-notch and so on.
In this article, we look to elaborate you on how to rank your website higher.
Publish relevant content
There is no substitute for quality content. A great content is responsible for bringing in traffic as well as improves the authority of your website. The more relevant the content, the higher its chances to rank higher.
You need to identify a phrase for every page therein, for example, “best mobile apps development”. Do a thorough search of this phrase on your page and see if the phrase is showing up once or twice in the opening and closing paragraphs and whether or not twice or four times in the entire content.
If the number of times the phrase is repeated in the content, it suffices to say the content is relevant. Different industries amount to different rounds of repetition, however, above is only an example of apps development.
Also, in your content, make sure you have integrated the use of bold, italics, heading tags, and other necessary elements which are a must for showing keyword phrases. Care should be exercised that you don’t overdo it. In short, never compromise on the quality of written content. The best content is for the visitors out there and not solely for SEO.
Update your content on a routine basis
Now that you have noticed that you cannot take risks with the content so does search engines. By updating your content on a routine basis you remain relevant to the search engines. Update content on a site is a sign of an authentic website. Hence, make sure you are doing your bit in keeping it fresh.
The third step is about the design of your website. Under every page, you have to ensure that a space between the <head> tags is available to include metadata or information on your page contents. Let’s see types of metadata in turn.
As the name implies this type of metadata shows at top of your browser window. Easily, this is the most important form of metadata out there. It tells what your current page is about. From a CMS site perspective, the developers can embed an automated system which creates separate meta title for each page.
It is a written description that your browser will take into account when returning your page searches. You can, for the understanding purpose, consider it as a display window for your site. Description metadata will include a short overview of what the information the page holds and what can you expect by accessing it.
It is a metadata which pertains to when people type in phrases to look your site or page up. What you need to be certain of here is to include a wide array of phrases. But you need to draw a line as to how much is much. If you go overboard with your inclusion of the phrases, the browser will completely ignore it.
A rule of thumb should be to keep close to 6-8 phrases and every phrase should be made up of 1-4 words. A classic example would be, say, “mobile apps development”.
Have a link worthy site
In order to rank, there is another thing that you need to invest your time and energy in. it is about developing relevant links in your text. To input “click here” is a lazy person’s job and holds no value for the search engine except that there is a URL which rests behind it.
Imagine written “mobile apps development”. The text is not only full on keywords but also facilitates the search engine to rank your page higher as well as of the page you are linking to.
Use alt tags
Make this a habit that whenever you decide on describing your media (audio/visuals), use alt tags to describe them. In other words, use alternative text descriptions which enables your page to be easily located via search engines. It is particular for those who employ text-based browsers.