Typography is a term, well known to designers. It is the master art of designing and every designer should know it, because it can make or break your design. Every writer, designer and author wants to make his/her document appealing, readable and elegant. If you are one of them and wish to make your documents readable then here are 20 essentials of typography for beginners –
1. Avoid Fancy Fonts
A simple ground rule is to keep the fonts simple rather making it fancy.
2. Trajan pro is not fancy nor old
If you are thinking that Trajan pro is old font and too fancy too use then you are absolutely wrong. It is an elegant and classical font but cannot be sued for longer text.
3. Never see Comic Sans
Pretend as if you never saw comic sans and throw it away from your designing.
4. Never avoid default fonts
If you think that default fonts are really boring and dull then you are not cultured about designing. Default font like “Time New Roman” is elegant choice to choose to use. You should use the font that is readable rather ugly.
5. Do not use multiple Fonts
It is a ground rule to avoid multiple fonts at the same time. You can always use two fonts at max. This is not the patchwork task, isn’t it ?
6. Use Contrasting Fonts
Be careful while using two font families. Use two contrasting fonts like Sans Serif + Serif, a Script font and a modern one.
7. Font Size
While creating a paragraph on web, the font size should not be less than 13 px (ideally 14 px – 18 px is used). It looks elegant and comfortable to read.
8. Choosing correct line length
While writing a paragraph on web you should be careful about line length. It should not exceed more than 75 characters (keep paragraph length between 45 to 75 characters). Dont make your text too long or too short.
9. Using Captions
If you need to set your content set narrowly consider using condensed typeface. Making it narrow will help you to put more fonts into small space.
10. Avoid overuse word space
Do not overuse word space simply press enter to start a new paragraph or a new line.
11. Highlighting Text
Never use upper case to emphasize or highlight something. There are many ways to do it. Try to make it simple by using bold version.
These were 10 basic principles to learn for every designer. Hope these tips about setting type in the digital age will be really helpful for beginners.