5 Incredible Redesign Tips to Boost Conversions of eCommere Sites

Why your eCommerce site is not generating enough conversions? Why your web visitors are not spending more time on your e-store? Why are they abandoning your site, without even completing their purchase? The answer to these question is poor web design and user experience.

According to a study, 38 percent of online shoppers abandon a site if they see unattractive web design or layout. This means the overall look and feel of a web store plays a vital role in determining the usability and accessibility of your web business.

If you are not generating traffic towards your site even after adding quality content and impressive product images, then you should consider latest web design trends to give your website a fresh look. It would be a right time to redesign your Magento eCommerce site if you want to give flawless shopping experience to your real-time customers.

Below, in this blog post, we light upon some incredible eCommerce redesign tips to help you boost your conversion rate and increase your online sales.

1. Simplify your site’s design

Web visitors prefers those web stores that offer simple, quick and consistent shopping experience. No matter what you have in terms of features and functionality, just make sure you give your customers a straightforward way to navigate your site, find desired product(s), place an order and complete the checkout process, without any hassle.

Keep yourself away from adding too many elements into your homepage or landing page. Even, don’t stuff your pages with unnecessary advertisements – as this could frustrate your real-time visitors and encourage them to leave your web store.

Instead, place the buttons, scrolling images, sidebars, and other web design aspects in such a way that stimulate web visitors to stay longer on your web store. Below are some tips that will help you simplify your eCommerce web design:

1.Use visible and beautiful call-to-actions
2.Cut down the number of categories
3.Create user-friendly and consistent navigation structure.

2. Foster your Search Functionality
Having a simple and intuitive search bar on eCommerce sites convert more visitors as compared to those who have complex search functionality. Almost every web visitor uses site search to find their desired product to save their time as well as effort. If the search function takes too long to showcase the results, you can lose your potential customers.

Instead of complicating your search bar functionality, focus on improving your out-of-the-box site search by following these tips:

1.Place your search bar at the top of your web page
2.Keep it large to fit all big queries
3.It should display the result fast
4.Use auto-completion in your search bar
5.Incorporate filters to the result page (based on color, size, price, new and popular items).

3. Create Simple Checkout Process

A lengthy, messy and complicated checkout process is one of the main reasons why people abandon a web store, without even making any purchase. This means redesigning a checkout process becomes essential if you want to generate higher conversions.

Creating a simple, straightforward and short checkout page can help you get more conversions as well as online sales. In fact, you should focus on creating a one-page checkout process to let people buy their desired products, without any annoyance. Below are some quick tips that will help you simplify your checkout page:

1.Get rid of unnecessary steps from your checkout process
2.Make some steps optional
3.Create simple and intuitive user interface
4.Incorporate an expected delivery date of their product(s)
5.Let people modify their products, and much more.

4. Improve your Exit Pages

Finding exit pages on your eCommerce site becomes essential because web visitors exit your site from these pages only. With the help of Google Analytics data, you can identify your exit pages in a matter of few minutes.

Make sure that you better know why web users leave your site from the exit pages – as this will help you improve the design of such pages with ease. Here is a list of some tricks that will help you re-design your high-exit page:

1.Update existing content
2.Add links to other relevant pages or blogs
3.Add internal links to the content
4.Fix broken links (if any)
5.Add CTA buttons, etc.
6.These tips will give visitors another reason to browse other pages of your site and stop them from exiting your web store.

5. Incorporate Engaging and Stimulating Videos

Fascinate your real-time web visitors by showcasing them beautiful, engaging and well-driven videos related to your products and services. You can tell a short story about your business, display the key features of your products and other things by incorporating high-quality videos on your homepage or landing page.

This not only gives rich user experience but also encourage people to buy the desired products from your own web store. Just make sure your videos are relevant to your business or your featured products.

Conclusion
These are the five most astonishing eCommerce re-design tips that will boost your conversion rate as well as help you maximize the sales of your Magento web store. These tips will help you drive more people towards your site and also encourage them to make buying decision instantly.

About the author:

Linda Wester is a prolific blogger and web developer by profession. She loves everything to do with web development and her passion revolves around creating cool websites based on Magento. If you are about to hire WordPress experts or to check out her latest publications, tail her on twitter.

Green Logos and What They Can Say About Your Brand

What is the first thing your future clients pay attention to when they see your logo for the first time? It’s the whole visual impression they get that is given by the color of your logo. How do people choose a color palette? Are they driven by their own taste or do they do a careful research about the influence of every color on human’s conscious? Actually, they do both.<!–more–>
One of the most popular color decisions for creating a logo design is green. It can be used as a single color or in combination with others. Also, different shades of green create a different impression. So, let’s try to figure out what green logos say about your company and make a list of the best and worst logo design decisions that used green.

Green color in psychology
Psychologists proved a long time ago that every color has a special effect on human’s conscious and should be used if one wants to influence people’s behavior. They even came up with a special science called Color Psychology that explains the impact of colors on people’s perception and therefore helps to use it up to your own purpose.
As for some special properties of green, psychologists believe this color reflects the balance in different ways. It includes harmony between a human and nature, it’s a sign for resurrection, refreshment, and universal love. It depicts peace, restoration, and even environmental awareness. It is situated in the center of the spectrum and can add emotional strengths to those who use it. Green is associated with spring and the beginning of something new and beautiful. That’s why if you want to make an accent on the fact that your company has plenty of fresh ideas and is secure, you should choose green as your main color.

Color of the year
The US company color institute Pantone, famous for the Pantone Matching System used by paint and fabric manufacturers through all over the world, has proclaimed 2017 to be the year of green or, as they also call it, the year of Greenery.

No wonder its popularity has increased so much in the recent months and is expected to grow even more soon. 2017 has become a perfect year to choose green for designing a logo. Moreover, Pantone also offers some perfect combinations of green with other colors so that they will look great on a logo.

 

Queen in green: companies that chose green for their logos and didn’t lose
Which companies chose green for their logos? Judging by the description of its qualities, green should be chosen by organizations that fight for environmental protection or have something to do with agriculture. However, it’s the biggest mislead thinking that green logos can only serve in such a narrow area. Green shows competence, it’s a sign of your reliability, intelligence, and success in terms of growth and development.
One of the most famous green logos nowadays is Android icon. The green color of this emblem symbolizes movement, development, and vitality. It grows all the time, keeps improving itself and gains more popularity with every passing day. Android proves that green color can be catchy and fabulous. Green logos are recognizable in the world of software first and foremost because of Android, that’s why if you want your brand to develop in software’ niche, the green logo will be a perfect solution for you.

Starbucks is completely different from Android in terms of market, product placement etc. There is one thing they have in common: green logos. Although these companies use various shades of green, this color still serves in a great way. Starbucks uses deep green that makes its visitors calm and relaxed. Even though green is mostly used by organic and vegetarian brands, Starbucks became widely recognized (and even copied) for its shade of green.

Carlsberg is another company that uses green for its logo. The shade is similar to the one that Starbucks uses but they didn’t copycat each other. Carlsberg uses another font and has no significant visual image. Still, the company is world’s leader in beer brewing and has upgraded its logo several times but has always sticked to green. The main idea this logo carries is to make its clients relax and not think about any problems they may have.

Another popular brand that is similar to Carlsberg and uses green as well is Heineken. Except for using purely green this company decided to flavor its visual image with a splash of red, placing the red star near the company’s name. This method worked in a great way and the logo became really distinctive.

Animal Planet has gone even further choosing a logo that combines several shades of green. Its logo has developed as well. First, the logo was depicted by an elephant carrying the Earth on its trunk. The background still remained green. It’s only logical that such a significant member of the media industry has chosen this color: in such way the company shows it’s friendly towards the environment and wants to save it. Using different fonts in the new logo just helps it be fresh and memorable.

The green color is also used by lots of oil companies. It makes their clients think that the gas they get there is pure and of the highest quality. Also, this is the way they show they take care of the environment.

Other companies that like plenty of green on their logos are banks. Green is associated with security and prosperity, that’s why people tend to choose banks with green logos much more often. An interesting tendency is the largest banks through all over the world have green as the main color on their logos. Switzerland, Britain, USA and even Russia are no exceptions. Perhaps the main reason for this is that green is the color of the American dollar, world’s most popular currency. That’s why if your business is connected with finances and financial security, you should definitely consider green as your company’s color.

Author’s Bio:
Natalie Antiuk works for DesignContest, a marketplace that conducts web design services of the highest quality. She is keen on web design combined with its usage in launching startups and marketplaces. She also studies social media and their influence on people’s behavior.

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