Take WordPress at Your Fingerprints with WordPress Mobile App

WordPress is an open-source and free MySQL and PHP based Content Management System (CMS). WordPress is installed on web server which is either a network host or a part of hosting service. Some of the amazing features are template system and PlugIn architecture. As of April 2016, WordPress has been used by around 26.4% of leading 10 million websites. WordPress is reportedly the most popular and easiest blogging or website management system which supports up to 60 million websites. Released by Mike Little and Matt Mullenweg on May 27, 2003, WordPress allows users to install themes and switch between various themes.

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How to create Multisite Network in WordPress?

Making a WordPress multisite network is simply like having your own version of WordPress.com. Like end users of WordPress.com can create their own blogs, your users will also be able to create on your network In case you don’t want to make users create multisite you can make a multisite network with only you as administrator.

 

How-to-create-Multisite-Network-in-WordPress

 

In real, a multisite network is a collection of different sites in which all of them are installed in same WordPress installation directory. You can also use and share plugins and theme between these sites. Each of the sites of your network will be virtual sites without their own servers but they have their own separate directories for media uploads and installation along with the separate labels in the database.

When compared to a single WordPress installation, a multisite network site has some additional considerations. Like managing the subdomains and sub-folders. The installation of plugins and themes are done throughout the network and need not put on individual sites.

While opting for a multisite WordPress network, you should take a deep backup of your database and files as major changes can occur there. You will need also to deactivate all your plugins while opting for a multisite. You can again reactivate then after the network created.

To setup WordPress Multisite network, you have to first define the multisite in the wp-config.php file.

To do this, you have to open Wp-config.php file and add a line on above of line which says /* that’s all, stop editing! Happy blogging. */.

If you cannot see this anywhere then add this line above the first line that begins with require or include:

/*Multisite*/define (‘WP_ALLOW_MULTISITE’,true):

In order to continue, you have to refresh your browser.

This steps simply enables the network setup in your tools menu which is used generally to create a multisite network of WordPress sites screen.

You are free to choose between subdomains and subdirectories but sometimes the existing settings restrict your choice. You can choose any of them and afterward you may reconfigure the network in order to use it.

All you need now is wildcard DNS for the on-demand oriented websites despite the advice that can be on the screen.


 

What are sub-domains and Sub-directories?

Sub-domains are actually a domain based network in which the network on-demand sites uses subdomains while the sub-directories are a path based network in which these on-demand websites uses path.

You will have following options while setting up multisite network:

  • The network details are filled by itself but you are free to make changes anytime.
  • The server address of the website will be the domain of the URL which you are using to access the WordPress installation.
  • The admin email address will be the common admin email for the whole network.
  • The network title will be the title of the whole network.
  • Before pressing the ‘install’ button you should double check the details.
  • The installer will then perform a check for the wildcard subdomains when you have not configured them already. You can ignore the warning if it does not apply on your network.

In order to enable your network, you need to follow these instructions.

First of all, make a backup of your wp-config.php and .htaccess files unless it is a fresh and new installation and you don’t have to lose anything.

You can do this in these two steps:

  1. First of all, you should add specified lines to your wp-config.php file. (The extra lines will go just after the line you have added preparing your WordPress)
  2. Secondly, you will need to add some specified lines to the .htaccess file.

If you don’t have a .htaccess file already then create the same directory as the wp-config.php file.

In case you already have .htaccess file then you should replace the existing WP lines with new ones.

Once you have done all these steps simply login with the link provided, you may need to clear cookies and browser’s cache in order to log in.

Now you will have “My Sites” option on the left of WordPress toolbar. You can see all your site listed there with handy fly-out menus along with the “Network Admin” menu.

That’s all, you have setup your multisite WordPress Network successfully. Hope you like our article, if you already have tried with multisite WordPress network then kindly share your thoughts regarding the experience.


 

About Author:

Shara J, mid-level wordpress website developer working for Pattronize InfoTech. I do research on WordPress and other opensource technologies and share my knowledge in my free time. You can contact Shara on Twitter, LinkedIn, and Facebook.

 

Top 5 Ways to Promote Your Brand on Social Media

Enterprise these days, are investing more intensely in digital marketing to get the message out as soon as possible to the buying public. Reason being it helps them in expanding their customer base and rendering their services and making their brand name more visible. Social media marketing process lets you extend your business and simply driving your organization in building a good reputation and make their presence felt.

Organizations believe that online marketing is the way to go as according to the Social Media Marketing Industry Report 2016, 72% respondent believe that digital marketing is the need of the hour and nearly 905 of the organizations believe that online marketing helped them in getting more exposure. You want more fan base, then you need to amend your business methodologies and give social media marketing campaign a thought. More and more enterprises are now focusing on how they can use all the available online channels in order to build a strong brand name, therefore, they are either investing in mobile app development so that they could take their service to users through mobile devices or in web development services to be available 24×7.

Social media can be used for various purposes mainly for spreading words. Whether it is content marketing or social selling or customer support, social networking gives that opportunity to reach your target and building a brand name. However, with so many channels available, there is a stiff competition among the organizations in outsmarting others. Making it difficult to set your brand apart and carve out a place for you in the online realm.

If you want to be at par with the elite sites and become known in the industry, then you should follow these 5 tips for promoting your brand name through social media platform. Here’s everything you need to know about how to use social media for spreading your brand’s name.

1.Choose the network that suits you best:

People love to use social networking sites multiple times a day, there’s no limit to that. Therefore, it is a great way of reaching people and making yourself available to them anytime of the day. There are hundreds of social media networking sites out there but not all of them are worth investing in. Instead, choose handful ones that suit your brand image and the platforms that have a maximum number of users engagement. For example Facebook, Instagram, LinkedIn etc.

2. Post Regularly:

Keeping your users engaged should be the crux of your site. The more engaged they will be, the more revenue you will generate. Regular postings will only enhance your brand making it more visible. For example, if you’re using Twitter or Instagram, then posting every few days or couple of times in a week will only make users forget your name. Keep their notification flooded with your activities, but that doesn’t should be spams or something, doing it wisely will help you in a long way. Shortened attentions span are rapidly growing social networks in posting more than ever.

How frequent you post determines the number of loyal users you have i.e. if they come looking for you again and again. With some trial and error method, you can find out what works best for and with your business. You can take help of some analytic tools like Social media publishing or Google analytic and see where the maximum number of users come from. The schedule tools allow you to publish content at regular intervals so that you keep your followers and lets you gauge which posts are gaining the more attention. It is always advisable to track your social media efforts for better results.

3. Provide valuable and shareable content:

You could create a good reputation if you keep posting valuable and shareable content rather than posting useless things that don’t find many takers. Keep certain things in mind like:
– use infographics as they are more powerful in getting the message out
– find out what people search most and which topic might interests them and then post accordingly
– release stronger content piece on the topic which is currently in the trend. If you’re struggling in finding the topic, then take the help of the internet you can get more depth on how to choosing the appropriate subject.
– you can use tools such as BuzzSumo or Backlinko blog’s guide to learn more about finding the appropriate content piece.

4. Have some visual effects:

Have you ever seen any movie without visual effects? Even if you have, then compare it with its counterpart. Which one is more enchanting and capable of grabbing more attention? Your obvious answer is NO. The same technique applies here. If you really want to promote your content start adding visuals to your post. Not only it will enhance your visibility but will engage users more. You must have observed that several social media platforms such as Snapchat, Instagram, Twitter are totally visual based. Therefore, you won’t be having any difficulty in using these platforms. Simply promote your message through visuals on various social media platforms and bring home more profit.

5. Leverage influencers:

There are two faces to each coin and publishing your content on your social media is one of it. If you have a relatively unknown brand, you might be lost in the crowd. You have to build your brand image strong so that you can create your own set of audience and that can be done by creating great content and posting regularly on social media platform. The best approach is to leverage the influencers and audience so that they also become a part of your marketing strategy. For example, suppose “X” is satisfied with your service then he will tell “Y” which in turn would tell another person and this cycle will continue.

You can mention their site in your content. Sharing the influencer’s content to your social media profiles will also bring you benefits. Let them know that you’ve published their content on your profiles. The objective behind is to get their followers too, via social networking.

Top 15 Innovative Packaging Designs for Effective Marketing

Nowadays, different approaches are adopted by the marketers to promote their products, so that they can compete to the similar products available in the market. There are countless products languishing on the store shelf, consumers see number of advertisements every day. So, what makes your product stand out among the other similar products, is its attractive outer shell.
Package design conveys half of the message that what the product is about. It acts as a promotional tool, as innovative packaging entices the customers to make a purchase. An attractive outer shell of the products generate need of the product in the mind of the viewers. Many times, we find several products that we are not supposed to buy, but its innovative packaging increases the chances that more likely we pick it up.

 

Consumers always have a General approach about the product that the quality of the product depends upon its packaging, price & many other factors, but cover is what that attracts the customers more. Sophisticated & artistic cover can be a mood changer for the customers, it also reflects the quality of the product. Here, we have a few bottle, folding carton, can, and package designs to feed your creative minds. So, the designers can create innovative packages for different products with the use of images that speaks for the product itself. Hope you enjoy!

10 Less-known Tips to Decrease Your Site Bounce Rate

Bounce rate is one of the commonly misunderstood metric with many negative connotations. When you understand what truly constitutes bounce rate, it is clear that a high bounce rate is not necessarily a bad thing.

A bounce means a single webpage visit. If a user clicks on a link to a page on your site, spends five minutes reading that page, and then exits your site, they’re a bounce. Furthermore, a user could find exactly what they are looking for, have a great experience on your site, and still be counted as a bounce.

Less bounces means more page views, which may translate into more revenue, more engagement, or a stronger connection with readers. An unusually high bounce rate is also a signal of poor user experience, so it’s worth decreasing it to a point where you’re sure that your users are ‘good bounces’, not bad ones.

Reduce Bounce Rate

So, what are the best ways to lower bounce rate? Here are 7 tips that will help you get started:

1. Update your content on regular basis

Still have content from 2009 live telling people how to optimize their Myspace page?  You will want to fix that. Even in less extreme cases, it’s important to keep old high-traffic posts up-to-date to keep your bounce rate down.

2. Say NO to pop-ups

Generally, popups are awful for the user experience and should be avoided at any costs. The only case where it is okay is when you are using a tool like Bounce Exchange, which uses mouse tracking technology to identify when a user is about to bounce, and then shows a popup to reduce the likelihood of this. However, I would suggest that this is a bad user experience.

Stay Updated : 5 Great Tips for an SEO Friendly Web Design

3. Write shorter paragraphs

Our attention spans are getting shorter and shorter, which is why it is important to write concisely and in short sentences.

4. Translate your site for international traffic

If you website is written in English but you also receive a lot of traffic from countries like Japan, Israel, and China; than you should think of translate your website for international traffic. You can install WPML to translate your site into a few different languages.

5. Make your website search more prominent

Many people are search-orientated and these users will look for a website search box as soon as they enter a site. Don’t make it difficult for your website visitor to search for what they are looking for.

6. Make your 404 page more useful

Google explicitly advises that your 404 error page should be useful in helping people find what they were looking for. They also advise using the enhanced 404 widget to include a search box on your 404 page.

Low Bounce Rate for Your Site

7. Reduce your broken links

Lots of broken links will cause a poor user experience, driving your bounce rates up. Using the Webmaster Tools crawl error report, or a scraper like Screaming Frog, identify all of the broken links on your website and fix as many of them as possible.

8. Make all external links open in a new window

For blogs, it is likely that a large portion of your site bounces are coming from people clicking on external links in your posts. If you are using WordPress, there is a plugin that will automatically open all of your external links in a new tab.

9. Improve your page loading speed

57% of users will abandon a page that takes more than 3 seconds to load. Therefore, if you want to reduce the bounce rate, you should improve the loading speed of your site. There are various online tools like alexa.com that will calculate the exact loading speed of your site.

10. Put banners and hyperlink to existing content

Always put eye-catchy banners and inter-link your content to the older posts to retain your website visitors.

5 Critical Signs that Your Website Needs an Update

When do you know that your businesss needs a website redesign? In many cases, it’s not just because of a single factor. Instead, it’s the result of a combination of factors. According to Stanford University, 75% of people judge the credibility of a company based on the design of its website. And have I mentioned that website technology is evolving at record speeds? Here are 5 reasons it may be time to update your corporate website.

Does your website need a redisning

1) Your website doesn’t work well on mobile

According to Smart Insights, over 20% of Google searches are performed on a mobile device, and when it comes to local searches, more than half are performed on mobile devices. In the United States, a whopping 25% of internet users only access the internet on a mobile device. If these stats tell you anything, it’s that the world has gone mobile, and if your website isn’t optimized, it’s officially time for a responsive re-design.

On the plus side, according to Econsultancy, 62% of companies that designed a website with mobile in mind saw increased sales, so going responsive is a win-win!

Must Read : How To Improve Your Website Conversion Rate?

2) Your website is still in Flash

If your site’s still in Flash, then you should keep in mind that it’s been outdated for the past 5+ years. Not only do iPhone and iPad not support Flash, but search engines like Google, Bing and Yahoo can’t read it, which means it’s terrible for search engine optimization. In addition, users have to install a plugin (and make sure they have the latest version) to see it, which really detracts from user experience. Flash is difficult to use, difficult to create and difficult to maintain.

Luckily, those who love the look of animations now have HTML5 at their disposal. Developers no longer have to rely on Flash to create interactive, animated features, and the best part is that HTML5 is compatible with all browsers and smartphones.

According to a CEI Survey, 86% of buyers will pay more for a better customer experience, which means having a strong user experience on your site could actually mean more revenue for you!

why should redisgn your website

3) Search engine ranking of your website is low

Search engine algorithms have changed quite a bit over the years, so if your organic search engine rankings are low, it could mean it’s time for an update. At one time, the key to SEO was to plug your content with as many keywords as possible. Thanks to Google’s recent Hummingbird update, today, it’s all about having original, high-quality content on your site, which is why sites with blogs perform so well.

If the content on your site wasn’t written with current SEO trends in mind, or it’s buried within Flash elements or images, it may be time for an update.

According to Search Engine Journal, 93% of online experiences begin with a search engine. Creating your site with SEO in mind will ensure that potential customers can find you online.

4) Your website’s bounce rate is high

If your web analytics show low time on site and low average pages per visit, that’s a pretty strong indicator that your visitors don’t find your current site useful for one reason or another.

Likewise, if you’re trying to see ROI from your site, and you’re not seeing conversions – either because conversion opportunities aren’t set up to begin with or your visitors just simply aren’t converting – it’s likely time to re-evaluate your approach to web and re-design your website with both your target audience and your goals in mind.

By having both your audience personas and your goals in mind before your re-design and working with your design and development team to map your site design to those, you’ll undoubtedly see an increase in qualified traffic and leads!

5) Your website has slow loading time

According to KISSmetrics, 47% of consumers expect a web page to load in 2 seconds or less, and 40% of people will abandon a website that takes more than 3 seconds to load!

If your old corporate website is slow, you not only risk annoying your customers (and causing them to give up and leave), but you also hurt your search engine ranking. There are lots of ways for a developer to speed up a website, so if yours is slow, it may be time for a re-design.

Having a fast-loading website will not only ensure that your customers stick around, but also that they’ll have a great experience on your site!

Stay Formed : How to Improve The Performance of A Responsive Website

Wrapping Up:

Your website is an investment in the future success of your business, and it’s important to view it that way. Having a strong online presence is no longer optional. In addition, your website can be the vehicle that helps you achieve your goals of better awareness, more leads and ultimately more happy customers.