Undoubtedly, color is the most powerful element of a logo which helps to reflect in the eyes of the customer. For instance, if you think of a big golden m, so ultimately MacDonald’s come in your mind. Whether your logo is red, yellow, green or blue, its colors will play a lead role to entice the potential audience of your brand.
Therefore, it’s vital for you to pick up right colors for your new logo design to stand out from the crowd. Let’s have a look at the information shared in the below passage to unveil what logo color say about your brand.
Red color provides a sign of rage and desire. This is why the red color is mostly used by the fashion industry. If your brand is for young people then you should choose the red color for your new logo design. The red logo will provide an energetic impression as well as capture the attention of your young audience. It is used by the world most famous brand like Coca-Cola and YouTube
Purple is a royal as well as mysterious color. It is a key part of the rainbow and provides a luxuries view. This color is popular for clothing and house painting. Purple is used by some popular brand like Yahoo and FedEx. The purple color is also used by some luxury chocolate factories including Cadbury and Quality Street.
Blue is the most popular choice for many products. It provides a cool impression in our mind because it is the color of the sea and skies. It is also known as the king of logos as world popular brand uses it such as Facebook which is the king of socializing platforms and gap is the king of fashion clothing.
Orange is a cheerful and bright color which can be used for a company logo especially which sells kid’s stuff. It will add the element of excitement and fun in your logo to stand it out from the crowd. World leading brands like Fanta and Nick have engaged this color to enhance their popularity.
Yellow is the sign of energy and friendship because it is the color of sunlight and communication. This bright color easily captures the attention of customers as well as cheer up the review with happiness. Some giant companies like CAT and best buy use yellow in their logo identity.
Green is the color of peace and provides a fresh as well as the trusty impact on the mind. This is why the green color is associated with many health and financial organization. Top brands like spirit and WhatsApp use green color as their business identity.
The black color is the sign of boldness and stylish. This dark color is popular because of its luxury look and is mostly used by expensive brands. Expensive brands including Gucci and Nike use black color in their brand logo. Popular TV channels such as HBO and BBC also use the black color logo.
Gray is a balanced color which provides serious and classy look. This color is currently used by some of the world most luxuries brands like Apple, Microsoft, Adidas, and much more. It is also used by many luxury automobile producers like Audi, Volkswagen, BMW, Nissan, and Toyota.
Brown color creates a natural and pleasant impression in the mind of people. The simplicity of this color can also help your business to maintain its originality. This color is used by famous courier company UPS and Hershey chocolates.
The pink color is mostly used by kids and lady stuff manufacturer because this color provides a sweet impression. Nothing can attract the mind of girls and kids than a logo in pink color. This is why a famous kid’s brands like Barbie and Baskin Robbins using pink color in their brand identity.
White is a natural color. It creates an economic image in the mind of people. You can use white color with any brand identity. Many popular brands including Puma, Adidas, and Gucci use white color in their business logo.
Different people have a different mindset regarding color. For example, Greek philosopher thinks that seven in a magical number because seven color forms a rainbow. Blue for boys and red for girls is also a common mindset of people. While many culture people think that the black color is for mourning. So there are different mindsets of people regarding color, therefore, you will need to pick up colors that fit with your brand.