How can Brands Leverage eCommerce Development to Reach Emerging Markets

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A Report about eCommerce development recently published by the Boston Consulting Group revealed that the number of Internet users in emerging markets would witness a jump of 0.9 billion by 2020. In a parallel manner, the growth in users is also increasing the demand for eCommerce, which is expected to eat up 20% of total retail sales three years from now.

If these predictions are anything to go by, then cloud and internet based businesses are in for a flood of new customers in the years coming ahead. eCommerce, being one of the largest Internet-based businesses will be the most to benefit from this growth.

The emerging markets and developing economies of the world churn out new sets of customers for eCommerce companies to serve. It is these companies which can leverage eCommerce website development to create and enhance platforms to appeal to the newer audience.

So how would you, as a business owner; cater to the 0.9 Billion upcoming users of the Internet? An eCommerce website development company set up in a developing country could prove to be highly useful for brands looking to cater to unfamiliar audiences.

In terms of business propositions, eCommerce can and will always have a wide scope. Amazon and Alibaba have are the best examples of companies which made the best out of the overall potential of eCommerce. However, there are many companies out there already fulfilling requirements of specific sets of customers.

Take, for example, a couple of eCommerce websites like Senior Shelf and Seniority. These eCommerce companies are built for the needs of senior citizens in the Asian sub-continent. In a similar fashion, the new and upcoming set of 0.9 billion customers from emerging markets could perhaps seek alternative and unconventional sources for online shopping.

Every eCommerce company isn’t an Alibaba or an Amazon, and may not have such a massive scale of success. But there’s an audience for everything, and in the new emerging markets, there’s a whole new set of trends and demands yet to come.

All that matters is whether the right people are able to look up your business at the right time. The highest priority for any business, be it eCommerce website or any other type of an entity; is to increase its reach towards a wider audience. As I expressed before; there’s an audience for every type of content and every kind of business.

Also read: How AI is Shaping eCommerce Development Today

Making the Most Out of the Latest Development Trends 

Today’s top eCommerce development companies focus on harnessing software development trends such as AR, Machine Learning, AI and Chatbots to fulfill the needs of its ambitious clients.

Also read: What can Chatbot development do to Revitalize your Business

However, in emerging markets, the focus of ecommerce website development may shift towards simplicity and functionality more than attractiveness. This is where platforms such as Progressive web apps and the use of Lite mobile app development can be useful. The key benefits of these can highly benefit businesses looking to serve wider audiences in rural areas with low-bandwidth networks and low-spec devices. The eCommerce giant Alibaba has already succeeded in increasing its customer base with the development of a PWA for its eCommerce platform.

The emerging markets of the world have a few weird peculiarities which make them so complicated. One such quirk is the unfamiliarity of users with new concepts. Thus its difficult to determine the exact need of customers. However, no matter what the industry is, companies are highly likely to succeed when it focuses on adaption rather than domination.

Such practices implemented by ecommerce website developers in India would require flexibility while maintaining the robustness and scalability of an eCommerce platform. However, if you are a business owner looking forward to making use of eCommerce for the next billion internet users, the time is ripe!

About Andrew Smith

has written 257 post in this blog.

Andrew Smith works as an editor for

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