Startups are the future and how the world is panning out to be. Long gone are the days when people used to work traditional 9-5 jobs. Nowadays people are more into addressing needs of the people by providing service and/or product via online means.
I have seen websites/apps delivering you the regular grocery items, medicines, fresh produce, electricians, plumbers, AC repairman, shopping items, ride-hailing and you name it! So wouldn’t it be appropriate if you were to come up with a startup, you should have a stellar design to go with it?
1.First off, attract a great designer
It all starts out with a decent brief. Not too long, not too short just enough to convey the requirements and the message you intend to portray to your clients. The idea is to come up with a brief so that designers can quickly and easily understand the need for your existence.
The brief could be all over the place because it is quite common to get carried away when writing ideas to be included in the brief. The secret is to stick to the point and present the information, if possible, in a bullet points’ format. This way you get to cross off items as you progress through the project.
2.Negotiate a fair price with your designer
It is human nature to get more work done for less amount. No surprise there but if you are launching a startup which means you are in true letter and spirit an entrepreneur, thus, you will have to drop the aforesaid mindset. It is because if the efforts are not fairly compensated, both parties lose.
So if you were to present your demands in front of the designer but fail to come to terms over a fair payout to him, it may be possible that he will accept the work but once in his hands, he could disrupt your entire plan out of pure hate for not paying him well. It is hence, advisable to negotiate a win-win deal.
3.Have the same designer work for you in the future
The step is related to the point 2 above, how? I mean if the guy has been fairly compensated and you were happy with his work the first, wouldn’t you guys want to work on another project? You certainly would.
You may have your website up and running but it may be time for you to go mobile. Custom logo design can be sought online. You may want to look into an app featuring your service or which serves as the platform for your product to be purchased while on the go.
Bring back the same designer on board. He knows what worked for you the last time and has understood the requirements well. He knows the nitty-gritty details of your project so this way you will be saving both your time and energy by not having to explain him things from the scratch which you would have to if it were a new designer.
At the end of the day, again, compensate him fairly.
4.Align all the elements of your design
If the intent is to have a design which is both effective and is successful, then you have to have the right objectives from the outset. If you intended to increase the revenues, your design should reflect the part. If the objective was to increase brand awareness or promote the brand the design should reflect the same.
The design covers all aspect ranging from the scheme of colors, layout, to CTA (call to action), copy and so on so forth. These should be in sync with your objective. Remember, these things generate a pull that turn leads into conversions. Be sure to continually test and look for ways to improve them.
5.Try avoiding common design errors
I used the word “try” because we all make mistakes and none of our work can ever be error free. All we can do is try for minimizing those errors. So what are common design errors, you ask? It could be cluttering the website with lots of stuff which is the most common of errors. Therefore, keep it simple and easier to navigate so the visitor does not get overwhelmed with the information therein and goes away.
It is also common practice (read error) to have a design which appeals and completely ignoring what the target audience would find interesting. Thus, let it resonate with what the audience desires. How to achieve that? Thorough research my friend, what else?
David Harris is a logo designer at Logo Glaze, where he creates custom logo designs for startups and enterprises. He is a graphic designer by profession but he is a writer in nature. He has experience of more than a decade in the design and development industry and loves to help people achieve their dreams.