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Without the SEO, your website is like a wine shop in the middle of the desert. That is why the SEO is must activity that every business owner who has a website should do. However, indexing the website on the Google search engine ranking page is a task which requires time, and you would have to wait for months if you want your website to be listed on the top of Google search engine ranking page. Or, there is the second case too.
Some people who own the website and already getting the services of SEO often struggles to index their new page of the website on the Google SERP. The purpose of adding any new webpage could be different. It could be just another landing page or a new web page for the service or product that you recently introduced. That is why it needs to be listed on the top of the Google SERP so people can know about your services as soon as possible. That is why the need to get it on the top of Google SERP is imperative, but I am here to help you.
In the next lines of this article, I am going to tell you some of the best techniques of the SEO that many top-notch SEO professionals use. The following is a quick process of indexing your new webpage on the Google.
Whenever you have to list the pages on your website, you have to create a sitemap which is an XML document placed on the website’s server. This document is responsible for making the crawling habit of the Google. This document tells the Google that when a new page has been added and how often you make changes on specific pages. You can use different tools and plugins which can help you in making automatic changes and update your sitemap according to it and also submit it to search engines. This is the best practice for those who have the e-commerce website and deals with hundreds of products.
Sitemap submission to Google Webmaster tools:
If you have recently developed your website, then you should take its sitemap to the Google Webmaster Tools. If you have missed this trick, then nothing has lost because you can still make a Google account and then signup for the Webmaster tools. All you have to do then is to add your sitemap to the Webmaster tool by going into Optimization > Sitemaps and then add the link in your website’s sitemap to Webmaster tools which keep the Google updated about the changes in your website.
The Google Analytics:
The Google Analytics is one of the most important tools for the SEO and indexing your website at the top. This tool can also help you in tracking the web pages of your website and all traffic. This is another tool which counts a lot whenever the Google crawler crawls your website. Moreover, it will also help you in making strategy and campaign based on the pattern of your traffic and focusing on the areas from where you are not getting enough traffic that you should get.
Website URL Submission to Search Engines:
If you are getting the services of the SEO, then you’re a concerned agency or any SEO individual would not recommend you submit your Website URL to Search Engine and let the search engine crawler crawl your website on your own. However, it doesn’t hurt anything and will only take a moment of yours. That is why you should submit your URL by signing into your account of Webmaster tool and going to the “Submit URL” option in it. Moreover, you can get some extra reward too, if you register your website on other search engines like Bing.
Update it on Social Profiles:
The crawler of the Google travels through links to links. That is why if you have your links in numerous places, then you can easily get the crawler on your website too often. That is why having a strong social media profile is also important. This is the best and a quick method of getting some clicks or adding it to your new website or new webpage. You can also put the buttons on different social media websites like Facebook, Twitter, LinkedIn, Google+ or any other social media website which you use.
Share your webpage links:
When you have finished adding your new webpage link into your new or existing social media profiles, now this is the time of sharing it with others. Share the link as much as you can and create a buzz on the social media websites because it is important. The links on the social media websites are nofollow however search engines do notice if your link start appearing on the social media websites too often. The reason why sharing a nofollow link is important is that the search engines do track the social signals that are why you have a great chance of not only getting traffic from these websites but also get noticed by the Google and other search engines.
There are many websites which allow you to do social bookmarking. Sites like Delicious or the Stumble Upon are the best social bookmarking websites. This will do different things with your new webpage and the website as a whole. It will get you more visitors than any other practice. All the users of the site on which you place your bookmark will turn into your market and out of those who would be in need of the service in which you do business will definitely contact you. That is why you not only get more traffic from these social bookmarking websites but also get verified customers. Secondary this is another way of sending more social signals to the Google. The many social bookmarks, you will create the mow social signal you can generate which will surely get noticed by the Google or any other search engine. Last but not the least it is another method to speed up your process of indexing. The social bookmarking platforms are one of those platforms which get crawled constantly which makes your link to crawl multiple times too. That is why bookmarking your new webpage you can get it on the SERP quicker than your thought.
Lack of website traffic is one of the most typical challenges of website owners. Knowing how to diversify the traffic that’s coming to your website is important. You cannot just rely on search engine optimization alone. Here are 15 actionable ways of increasing traffic to your website.
1. Get active on Social Media
Sharing your content through social media isn’t enough. You need to actively participate in the community. Join in group discussions in Twitter and use relevant hashtags. Respond to comments on your Facebook posts and interact with your followers.
Social media advertising and internet advertising are excellent ways of gaining new visitors, as well as building the name of your brand. A Web Design with landing pages from advertisements can also increase your conversions. Experiment with some paid channels and weigh the pros and cons before you invest in advertisements.
3. Write catchy titles and headlines
Titles and headlines are the most important parts of content. It’s the first thing readers will see. Without a compelling title and headline, your blog post with great content could go unread. So, think carefully about your titles and headlines before hitting the publish button.
4. Use long-tail keywords
Using a single keyword for every page is old school. A good Web Design focuses on long-tail keywords. This is now the key to optimizing your site. Start optimizing your content by including relevant phrases related to your topic.
5. Post more frequently
Posting high-quality content six times per week increases your blog traffic. Find the number that works for you and commit to seeing improvement. In many cases, increases in traffic from blogging are easily scalable.
6. Post your content to Aggregator Sites
Yes, this also works. But don’t spam Reddit and other aggregator sites. Content aggregator sites like Reddit are particular about spamming links. So, every now and then, try to submit links that are genuinely useful.
7. Optimize your site for SEO
Every business owner should make their Web Design look as good as possible for search engines. Spending time and even dollars on your site’s optimization is always worth it.
8. Examine Your Analytics Data
Google Analytics is a vital source of data on every portion of your site. Your Analytics data will tell you what posts or pages are proving more traffic to your site. By examining your most popular pages and visitor demographics, you can strategize your next moves and improve your Web Design.
9. Work with industry influencers
Working and engaging with industry influencers is undeniably beneficial. Find influencers that are in the same niche as you. Build a relationship with them and let them know about your new post. You’ll be surprised at how many of them link back to your post.
10. Accept guest posts
Guest posting is a great way of increasing site traffic. In the same way, accepting guest posts can achieve the same result. Accepting guest posts is a win-win situation for both parties. It will not just promote your content; you will also be gaining more audience.
11. Cultivate a sense of community
Building a forum or community in your website is an excellent way to start a discussion as well as to grow traffic to your site. Your Web Design should have a robust commenting system. Try using third-party solutions like Disqus or even Facebook comments. You may also create a dedicated forum where your site visitors can post their questions. However, you need to manage your community forum to ensure that standards of decorum are followed.
12. Facebook Remarketing
Facebook is such a great promotion tool. But did you know that you can set up remarketing in Facebook? By installing a Facebook tracking pixel on your website, you can remarket to viewers who have previously visited your website. Your ads will then be shown on their Facebook account.
13. Twitter Remarketing
Just like Facebook remarketing, Twitter remarketing works in the same exact way. However, Twitter requires a higher minimum number of an audience before you can advertise towards them. Just install the tracking pixel, and you can start targeting your site visitors on Twitter.
14. Don’t disregard Email Marketing
Your Web Design shouldn’t be solely focused on getting new customers via content marketing. Don’t disregard traditional methods like email marketing. Even a modestly successful email blast can result in a significant rise in site traffic. Just make sure to use thought-provoking content and be careful not to bombard your audience with aggressive emails every single day.
15. Launch new products
A friendly email prompt or an advertisement of a new product or service can help you boost up your traffic. Some customers get bored with the same old product or service. Keep innovating to meet the needs of your customers. Launching new products is an excellent way to attract old and new visitors.
While there are more ways to drive significant traffic to your site, these are straight-to-the-point ways for increasing traffic to your website. Some of these methods might not be a quick fix, but consistently doing them will generate great results in the long run.
I always had a keen interest in writing. When I turned 12, I wrote my first blog. Back then, I had no idea that one day, my interests will land me to earn thousands for penning down my thoughts in just a few words. Initially, I started with just a few bucks per blog, but over the past couple of years, the amount of income I was making through my writing has increased steadily.
You must be wondering, how I build a lucrative business as a paid blogger. Well, I start my own blog and promoted it on my social media profiles, like Twitter, LinkedIn and Facebook. It helped me in building my audience and was a great learning process about what people like to read and what they do not. Later, many small businesses approached me after seeing my posts and asked me to write for them as well.
Having the voice so powerful if they use it right, now I believe that bloggers have the ability to change the world. If you love writing and have remarkable, creative skills, working as a paid blogger is the job for you. There are many opportunities that you can avail. You can work from home and write in your free time or get hired in companies that are looking for full-time bloggers. A wise man once said, do what you love and you will never work a day in your life. Here are some proven tips that will definitely help you if you are a good writer and want to become a kick-ass paid blogger.
Brush yourself to become a blogger:
Before you start looking for a job as a paid blogger, you need to do your homework. No one is going to hire you for the job if you do not have an experience, blogger’s profile or a portfolio. The first thing you got to do is to brush up your writing skills, read blogs of famous and even non-famous bloggers. When you feel you know enough about how to write and what to write, start your own blog. Don’t expect to be hired by the professionals right away. People who hire bloggers have high expectations. It’s just like any other job where the most qualified and eligible person gets it.
Define your area of expertise:
You need to know what the topics are that you like to write about. After knowing where your interest lies, you need to do thorough research on your area of expertise. For instance, if you like to write about fashion and beauty, you should read a lot about the related stuff.
Develop a unique writing style
Creating your own unique style of writing is important if you want to get noticed. Readers are constantly in pursuit of something different that is original. If you want to stand-out and be your unique self, make the content of your writing leave the reader with a deep and nostalgic feeling of been there done that, then it’ll more likely exude a profound sense of realism and empathy.
Use the right tools:
There are almost zero chances that you can become a blogger if you are unaware of the common blogging tools. You don’t need to be a web designer or developer for that, but you are required to have a detailed understanding of how to write posts and use websites like WordPress, Tumblr and Blogger.
Promote your blog:
Many bloggers are required to promote their blogs through social media profiles. For that, the bloggers must have a fine knowledge of how to promote their work. SEO knowledge is mandatory. In order to get traffic from keyword searches on the major search engines like Google and Yahoo, Bing, you need to be writing about a topic that people want to read about and are actively looking for information about. The easiest way to get an idea of what people like to read the most, you can check the popularity of keyword searches on different websites.
Get a domain:
To become a successful blogger, you must have a domain. There are several websites that claim to provide “cheap domain registration” and even “free domain.” Before you get any, you must know a few things about it. Domain names are quite cheap, but they are kind of long-term. If you buy a domain, you will most likely use it at least a year or more. Usually, domains expire in a year that means you will have to repurchase it. If you don’t want to use the domain name that you are already using, you can easily get a new one and stop using the one you were using previously. If you stop paying for the domain, it will expire and soon will be deleted.
Be a guest blogger:
One of the best ways to increase your exposure and build a relationship is to be a guest blogger. Write for other blogs and ask them to write on your blog as well. Your blog will reach to more and more people and you will get more readers.
Social Media marketing helps a lot!
There is more to social media than to mainstream social media websites like Twitter and Facebook. You should start using other social media websites like Instagram, Pinterest, Tumblr, Google+ and Flickr. Promote your blog on various websites and increase your readership.
Search Engine Optimization writing is writing that’s directed to grabbing the attention of search engines. It uses specific words or phrases that are targeted to realize a certain outcome. These are normally referred to as keywords or key word phrases. They are important to websites as they draw those people that are searching for specific items or content to the website. Websites in general need traffic to come and stay on the site and for people to buy products and click their ads. They have all the incentive to get search engines to direct people to their site. This is done by means of writing content that’s optimized and search engine directed.
In light of the above, do you know that you can earn from SEO writing? This article will consider some realistic ways in which you can make money with SEO writing.
At first, you have to make yourself indispensable. There are many marketers that require the services of SEO writers. Posturing yourself as an authority is sure to change your tides.
1. Search for Freelance Websites and Sign Up
The first thing you should do is looking up those freelance sites and sign up. They can be of great value as they introduce you to the business. Many of them have a present audience of people looking for work. You can quote for work and get down to business. If such sites require you to create a profile, do so and showcase yourself. In your bio, be sure to market yourself and your abilities.
Some top freelance sites include:
These sites have a huge number of SEO writers. But that should not be a cause for worry. Just create a profile that shows your superior expertise that’s above all others.
2. Try SEO Marketing Agencies
Working with marketing agencies can also be part of your strategy. They typically dislike writing SEO articles even though they need them. When you’ve been chosen by a marketing agency to handle their SEO workload, you stand to benefit from continuous workloads. The hassle of looking for new clients and trying to build relationships with prospects is a thing that will be of the past. All you have to do is just rake in your hours and get the jobs done in ample time. We think that this is one of the most lucrative options as marketing agencies are known to pay top dollar for SEO writing. Many of them outsource virtually of their writing work. It’s quite cheaper for them since it makes no financial sense to them to open a full-fledged SEO department that has permanent staff.
So how do you go about searching for these marketing agencies?
- Shortlist all marketing agencies that are within your vicinity
- Send them an email explaining that you want to work as an SEO writer. Send a template if need be and send in the traditional way. Avoid using email marketing platforms as they remove the personal element.
- If you don’t get any response, go ahead and make a call. Ask them if they got your email and make your request again to assist as an SEO writer.
- If there is a positive development, make sure you nurture the relationship. Root for a deal and even suggest a meeting to formalize things.
A word of caution though, don’t accept to work for free first. Always put a price to your work even if it’s a low price at first. Remember that you are here to make money. Demonstrate from the onset that you mean business.
3. Create Your Own Site
You got to make your presence felt on the World Wide Web even if it means claiming a little corner of the entire Internet. You need a website to make things easier for you. A good choice of URL is your name or something close to your name. Let it be something that’s simple and direct. Using your name allows you the needed flexibility since we assume that you won’t always be an SEO writer. Once your domain is set, get a hosting account and after that install WordPress. Once everything is up and running, make a good design and post some content. Get some samples of your masterpieces and list your rates. Having samples is essential as:
- Potential clients prefer seeing live content when they visit a site. This should also be followed up by an email of the content perhaps in pdf format.
- It lets prospects have a glimpse of how you write hence increasing your chances of getting hired.
- It’s a win-win for you as you get to benefit from actual leads while also building SEO for your own site
When it comes to the aspect of rates, determine how much you will charge people for SEO writing services. The following should be well elaborated:
- The price for bulk orders
- Turnaround time
- Price for extra designs
- Revision policy
You can consider putting a rate page. However, this is not an imperative, as you can still do well without a rate page. The rates can be availed upon request, or you could have people contact you directly to discuss the rates.
After getting a client, you can also deliberate on the aspect of retainer fees. Contracts with your clients could include retainer fees for a specified number of months. This is although not an imperative. It all depends on the type of client that you have.
Don’t forget to list your contact information so that your prospects can call you directly.
4. Consider Blog Monetization
There is a form of SEO writing that’s not mainstream, and that is blog monetization. Basically, people create blogs with the sole purpose of monetizing them. However, this may not be as easy as it may sound. It takes much effort to make it a success. Blog monetization is usually a long-term strategy, and for it to work out in your favor, the following has to be considered:
As much as you would want to say you have a unique topic or blog, make sure that people are searching for it. That’s how you get the opportunity to monetize.
Get a Following and Nurture it
Social media is ever growing and can be a great avenue for you to get a following, but don’t limit yourself to social media. Get to all channels that you can possibly have a following. Be regular in posting content and readers will always flock to your site. We recommend posting at least once in a week. Make it a goal and always meet it.
Indeed, monetizing your blog for SEO writing is a great way for earning some money.
5. Offline Clients
You can change focus and try looking for customers amongst local businesses. With them, you would be doing local SEO, which is quite easier than the global one. Many local businesses may not even know the value of SEO or even how to do it. You can seize the opportunity and benefit from offering SEO services to the local business owners. Give them a monthly fee at which they will pay for your SEO writing services. Also, endeavor to reach other local businesses by either asking for referrals or attending networking events. Be sure to mention the positive aspects of SEO to them and highlight how it will change the tides in their respective businesses. Your target should also include small business owners and medium scale enterprises that are in the local vicinity.
6. Coach Others
If you think you have top SEO skills and feel that you can impart this knowledge to others, why not do it for money? Set up tutorials for SEO writing and let people pay for the tutorials. It might also build your credibility as most of the people you coach would recommend you for SEO writing to anyone.
The above are realistic ways in which you can make money with SEO writing. Use them to your advantage and see yourself making money and even earning a living from this!
In today’s time, there are more than a billion websites that you can find on the World Wide Web (WWW). Such is the importance of a website that no business can even think of its existence without having a presence over the Internet. Most of the business firms rely on these web developers for developing a top-notch website for their firm. Due to this, there is an ever growing demand for web developers.
So, if you are among those who want to become a successful web developer then you have definitely come to the right place. In this article, I am going to give you the 5 essential tips that will prove to be quite beneficial for everyone who wants to become a web developer.
1. Build Strong Communication Skills
Effective communications skills are required in literally every field and web developing is no different. As a web developer, you will have to have a communication with your client at different phases of development. From the initial stages of development till the website has been built you will be required to communicate the progress of the development and also adhere to the requirements that may change at any point. A web developer should be clear about the job that has been assigned to him and give a proper estimate of the time that would be required for the completion of the job.
There can always be a situation when your client might not agree with the features or the functionalities that you have integrated into the website. Therefore, in such a case, you will have to make the desired changes and deliver the website to the client.
2. Have a Clear Goal
There are thousands of web developers that will find these. There is no point in becoming one of those and get lost in the crowd. There must be a clear goal or an idea that would motivate you to become a web developer. It can be a useful tool that you have wanted for so long for your own personal use. This would prompt you to work even more hard to in order to develop the best possible product. Just like any other profession being a web developer also demands some sort of motivation is always necessary so that you can achieve better.
3. Have a Command Over Coding
4. Always Stay Updated
We are living in a time when technology is evolving at a thick and fast rate. Therefore, it becomes vital that you are aware of all the latest techniques and features that you can implement on your website. This can be done by dedicating a couple of hours every day or in a week for learning about the new things happening in the World of web development. If you make a habit of this at a very early stage in your life then it would prove to be quite beneficial for you in the long run. Always staying fresh and up to date is the secret to always stay on par or even ahead than your competitors.
5. Build Your Portfolio
Gone are the days when only your certifications or degree would land a good job for you. Nowadays, recruiters want to have a look at the actual work that has been done by a candidate before considering him for a job. Same is true for a web developing job. You will be asked to showcase the projects that you have already completed or are currently working on. The best way would be to develop a portfolio of your entire work which consists of all the websites and apps that have been developed by you. This would prove to be an easy medium to display your whole work at a single place.
In The End
All the 5 tips that are mentioned in this article will prove to be quite useful for all the budding web developers. As there are already a large number of web developers which are present in the market space cementing a place for his own, especially for the new web developers can be quite a challenging task. Initially, just like any other field, you are also going to face a few problems. You must take these obstacles as a challenge and always look overcome them. Being a web developer is a rewarding profession and will this trend is not going to change anytime soon.
In recent years there is much talk and mention in the websites with HTML5 technical content. For those who do not have much technical knowledge, they will not understand what it means, how important it is and in practice what is the difference with other specifications like HTML4 or XHTML.
There are several versions or specifications of HTML, are the following:
• HTML the first specification of 1991
• HTML 3.0 proposed by the newly formed W3C in 1995
• HTML 4 1999
• XHTML 2002
• HTML5 being used currently but still under development
HTML5 emerges as a logical evolution of previous specifications and the need to achieve the following objectives:
- Make information, and how to present it, as widely as possible.
- Summarize, simplify and simplify the code used.
- A language that makes pages compatible with all web browsers, including those of mobile phones and other modern devices currently used to surf the Internet.
- Remove restrictions that make the code more popular and affordable
Main standards in HTML language
Possibly the most used language in the pages of Internet is HTML4, although it is already almost obsolete due to its limitations. Many CMS (software made to easily create web pages on the Internet) are designed to create the pages using this specification, so they continue to add many of them to the millions accumulated on Internet servers. A page written in HTML4 may be displayed differently in different browsers, or it may not be displayed at all. It is impossible to represent in this language a multitude of special characters such as Unicode, which is so common in the pages of this site.
Finally, HTML5 arrives, collects all the advantages that introduced the XHTML and eliminates enough restrictions and limitations. It is lighter because the code is simpler and simpler, which allows pages written in this language to load faster in the browser. If that were not enough, it introduces an infinite number of options that were previously closed to web pages, such as directly inserting video (not flash), music, and almost any element. If you are interested in positioning your page in Google, you should know that a page written in this language is prioritized by the search engine, compared to others with the same content but written using other languages.
Elements supported by HTML5
Abbr, address, area, article, aside, audio, b, base, bb, blockquote, body, br, button, caption, cite, code, col, colgroup, command, datagrid, datalist, dd, Iframe, hr, hr, hr, h4, h3, h4, h5, hr, hr, html, header, shape, fieldset, dfn, dfn, Img, input, ins, kbd, label, legend, li, link, map, mark, menu, meta, meter, nav, noscript, object, ol, optgroup, option, output, Rp rt ruby samp script section select small source span strong style sub sub table tbody td textarea tfoot th thead time title tr tr ul Var, video
Example of required code in HTML5
<meta http-equiv=”Content-Type” content=text/html; charset=windows-252”>
<title>Required code for an HTML5 page</title>
Using geo-location in HTML 5
Geo-location allows the developer to detect the user’s location, which can be used for different purposes, at the same time the user can know his exact location with the browser, without having to go to other applications. This feature is more effective on mobile devices, more so if they have GPS.
How to validate forms in HTML5?
To correctly validate forms in HTML5, INPUT elements that contain the NAME attribute must be enclosed in a DIV container, for example:
<form method=”get” action=http://www.google.com/search>
<input type=”text” name=”q” value=””>
<input type=”submit” name=”” value=”search”>
How to validate tables in HTML5?
The following attributes can no longer be used in the framework of the tables: border, cellpadding, cellspacing and width.
In the case of border and width should be specified in the CSS style, the other two do not validate or use them in CSS, its effect gets achieved using PADDING.
Do it as in the following simple example:
<style type=”text/css” media=”screen”>
.txt padding: 6px; border: 1px solid black;}
How to validate iframe in HTML5?
The following attributes can no longer be used in iframe: scrolling, frameborder, marginwidth and marginheight. You need to specify border and margin in CSS.
To avoid scrolling you can use overflow-x: hidden; overflow-y: hidden; in CSS.
It introduces the use of: seamless which states that the iframe should look as if it were part of the page, it is used: seamless = “seamless”. It maintains the use of the attributes: width, height and src.
How to use object to insert flash and other objects in HTML5
The object element allows you to insert flash movies, audio, video, PDF, etc. The following attributes are no longer valid: align, classid, codebase, codetype, standby, border. It is possible to use: data that specifies the URL of the file, type, width and height. The <param> parameter is required to ensure compatibility with Internet Explorer.
Use the following example to insert a flash movie.
<Object type=”application/x-shockwave-flash” width=”740” height=”470” data=”../flash/horoscopo.swf’>
<Param name=”movie” value=”../flash/horoscopo.swf”></Object>
So, this was the guide of HTML5 for the beginners. There is a lot more to learn in HTML5 which will be shared in several upcoming posts. HTML5 is not a big thing alone; it is a collection of individual features. So, you cannot detect support for HTML5, because that does not make the slightest sense. But you can detect support for individual features like canvas, video, and geo-location from this article.
When we think about the web, the first thing that comes to our mind is that the web has become an integral part of our lives without which leading life seems to be difficult. Digitalization is a term that is gaining popularity ever since web technology came into existence and mankind got inclined towards the perks of using the digital medium. But the scenario has changed because of the fact that web technology is no more looked upon as a luxury, rather it is somewhat like a necessity for everyone now. Due to this increasing demand, the specialists are coming up with new improvements and web development technologies have been setting new trends with every passing year.
Want to know what are the latest trends to watch out for the upcoming year? Some of the major trends that the web development technologies are likely to bring about in 2018 are as follows. Check these out right here and get motivated.
Single page applications to cut down on reload time
Usually, when the users are filling up some kind of forms, questionnaire, surveys, etc, on any particular website, the web takes up some amount of time to go through the whole process. When the procedure is completed, either a successful or a failed message gets displayed on the screen making the user get fed up of the reload and the wait time. To ensure this issue is eliminated completely, web development in 2018 is going to embark a single page application which will function on the run-time. The single page applications are expected to cut down on the reload time to a great extent thus increasing the user engagement. This would not just work flawlessly but would also do wonders in making the user experience a success.
Material design for a revolutionary user experience
When it comes to the latest web development technologies trends of the forthcoming year, the material design is a new idea in the field of motion user interface. It is a type of visual language that is a combination of the Google’s design principles. What makes a web design a hit among the users is the presence of three vital elements which are- responsiveness, motion UI, and certain physical components. When these three elements will work together as one component in the coming year, the material design would turn out to be a great reason for revolutionary user experience. And this latest trend is certainly something that you should watch out for in web designing as it will bring a revolutionary change in user experience.
Conversational user interface to make chats easier
Whenever a visitor lands in a particular website, the first and foremost requirement is that he or she should be well-informed about the services offered by the website. If the website has a user-friendly interface, it helps a visitor to have a conversation in the chat bots. In this way, due to the presence of a conversational UI, the doubts of the visitors get clarified and he or she feels more confident to stay on the site. This is a great way to eliminate the doubts that the visitor might be having. It not only just makes chats easier and simpler but also saves a good amount of time. So, the next time a user would want to know more about the website, they can have a one to one conversation in the chat bots.
Cinemagraph to make virtual reality look real
When we compare the impact of photos with videos, videos tend to have a greater impact on the viewers than the photos as per the surveys. But the best part about the latest trend of web designing is the unconventional way of treating photos like a part of the video that has been chopped off where required. Cinemagraphs are likely to be seen in GIF formats that not just leaves a powerful impact on the viewers but is also a fun medium of communication online. The term is also becoming quite trendy as the boomerang effect, due to the rapid minor locomotion of the character or any other object. This usage of cinemagraphs in websites to make virtual reality look real will be making web development full of fun and entertainment as well.
While these four technological trends are expected to change the entire scenario of web development in a positive way, the specialists are not going to leave any stone unturned to make these work flawlessly in reality. You can expect such simple and interactive user interface while browsing through the web in the coming year. So, definitely watch out for these latest web development technologies trends in the year 2018 that will make your web experience truly worth it!
Blogging is the go-to means for promoting businesses these days. Blogging helps to market your business far and wide. With the increase in internet usage and access to smartphones, maintaining an online for a business has become essential. Let us see what how beneficial is blogging:
1. It Helps to Drive Traffic to your Website
Every online business craves traffic. If there is no traffic, how else the word concerning your website is going to spread? Visitors who know you and are your customers is traffic as well but that does not contribute to an increase in traffic. What we aim to achieve is an increase the online traffic.
The means available to businesses other than blogging are bombarding potential and returning customers with emails. It can become a nuisance for users as it spams their inbox. You are practically shoving content down their throats in the hopes someone would click and read.
Also, in addition, you could try placing paid ads but that is an expensive method of doing things. With blogging, you can solve the traffic problem by writing posts. When you write a post, your website is enriched as a result of that post because that page is indexed.
Indexed pages develop the likelihood of showing up in search engines and is an organic way of driving traffic towards your website. Why? Because creating a page (writing a blog qualifies) tells Google that your website is active and not lying dormant so crawler should be checking it for updated content.
Blogging also enables you to be found through social media. The content when shared via social media channels such as Twitter, Facebook, and Google+ your business gains a competitive advantage over your rivals as you attract the new audience.
When you have blog posts in your arsenal, your brand does not get lost on social media. You do not have to always ask your social media manager to come up with a new campaign or post to get in action. Your blog serves as a repository of content and can be turned to in the time of need.
2. It Helps to Convert your Traffic into Leads
The first and foremost step of bringing in leads is to have traffic on your website. Now that we have latter out of the way, let us focus on the leads. As we have seen above that when you write a blog post it adds to the list of indexed pages and hence each page per se packs a lead generation opportunity.
How does it work? You have to simply insert a call-to-action (CTA) on that page viola! You are all set to convert that traffic into leads. These CTAs often lead to the download of free eBooks, fact sheets, subscription to free webinars and so on for anyone who is willing to share their email addresses and other particulars.
But that is not to say that by means of this technique you can convert every visitor into a lead. However, you need to put in 100% of your efforts by placing CTA on every blog post you create. When you see that conversions are happening, seek to capitalize on it by increasing the conversion rate against a set benchmark.
3. It Enables you to Establish Authority
Authority in the sense of being an expert on the subject. Blogs are meant to answer questions and provide with actionable takeaways so that after reading, the reader can easily enact or practice them in their lives. That is the beauty of a blog and thus, blogging is such a big deal for a business.
If you are constantly churning out content for your target audience which is proving to be beneficial for them, your word will become the word of Bible. The audience will know that if an opinion or insight on the said subject is needed, they need to refer to your blog for it.
Consider this, if a prospective customer is finding answers to his queries on your blog, what do you think he will do? He will definitely check out what you have to offer in terms of services or products by visiting your website. They will approach your website and make an informed decision.
4. It Drives long-term Results
Naturally, the blog post that garners views and has resulted in leads will not only remain relevant for a few days after it is posted but rather it will continue to bear fruits further down the road; weeks and months. In the long run, that same blog will generate several hundred thousand views and leads.
According to studies 70% of the traffic that lands on to your site are courtesy of old posts than newer ones. This holds true for lead conversion as well. More from the old blog posts than those published in the current month – up to 90%. Thus, write “killer” blog posts.
Having a multi-million dollar e-commerce business is every business owner’s dream. But in order to be successful in the e-commerce world, one needs to have a robust website optimization strategy. If not, it can result in negative reviews, cart abandonments and your business going kaput.
So should you invest thousands of dollars into Search Engine Optimization or there are other ways as well? Well, there are several ways you can optimize your e-commerce website. But you need to make incessant efforts and take smart decisions to make it possible. First and foremost you need the right e-commerce store development strategy. Only once you have the right e-commerce store in place you can think of further optimization.
For all those who have been looking for the best e-commerce conversion optimization techniques, here are a few insights on how to do it.
Search Engine Optimization is an art very few have mastered. It involves undertaking off-page optimization and creating meaningful URLs helping the visitors to find what they are looking for. So make sure you have content which describes your products and services well and is void of keyword stuffing. When you are describing the products that are similar to your competitors, you might find it difficult to be original. But try to avoid plagiarism at all costs!
A good way to get rid of this is to put the different characteristics of your main product on the same page and use canonical URLs to give the SEO benefits to that product. For example, if you are selling a particular t-shirt, provide the options of different colors on the same page. The buyers just have to click once to be able to find what they want.
When customers choose to buy from a particular brand, it is not just the price factor they consider. If you take a look at your analytics, you will observe that people often visit the “About Us” page to know exactly who you are so that they can trust your brand. In order to build the trust, you need to be transparent and provide all the information about your product and services.
In one of the Surveys conducted by Shopify last year, it proved that customer reviews have the potential to boost the conversion rates by 14% to 17%. Also, safe shopping trust marks can make a lot of difference according to Actual Insights. These research studies prove that you have to build the trust amongst your customers before they decide to do business with you. Decide whether you want to do it through a powerful message, genuine customer reviews or trust logos.
It is a very well known fact that websites that are slow as a sloth lose a lot of visitors and revenue. So when it comes to providing a reasonable UI/UX on your website, the loading speed of your page needs to be improved. Google wants your page to load in few seconds if you want to make successful conversions. And in order to adhere to these demands, companies like Amazon and Walmart enhanced the speed of their website. Thereafter, 1% to 2% of an increase in revenues and conversions were observed.
Also, planning your navigation wisely is another important aspect of enabling optimization. Most of the customers know exactly what they want. So if you provide a smooth navigation experience, there will be lesser cart abandonments and increased revenues.
Developers often use WYSIWYG resources to build a Web page. However, they tend to create a code mess which can make your website slow. It is important to remember that every line of unnecessary code increases the size of your page making it load slowly. So make sure that you get rid of extra space, indentation and line breaks in your code.
Google has provided some steps to minify your coding. Take a look at these steps given below:
- Make use of PageSpeed Insights Chrome extension to minify your HTML and create an optimized version of your code. Thereafter, you can run the analysis against your HTML page and read through the ‘Minify HTML’ rule. You can also click on ‘See optimized content’ so that you can get the optimized HTML code.
- For minifying your CSS, use YUI Compressor and cssmin.js.
So what makes people abandon the carts? A prolonged process of account creation? A complex navigation process? Last minute surprises about shipping costs? Or lack of time? It can be all or any of the above-mentioned reasons.
A report by Radware revealed that 70% of online carts suffer due to midway abandonments. Also, loading speed of the websites should be good enough if you want to lessen the cart abandonment rates. In order to streamline a better shopping cart experience, do the following.
- Display a progress bar on the website to let your customers know how many steps are left to checking out
- Lessen the number of pages and navigation needed to accomplish a transaction
- Mention about the availability of product on the product page itself
- Simplify the design of checkout page to lessen distractions.
- Send cart abandonment emails to let the customers know that you care
- Follow up with an email if/whenever the product is back
When e-commerce business owners get desperate, they tend to walk on the belief that gaining more traffic is the only solution. But that is not the only way to make successful conversions. If you optimize your website according to the guidelines given above, you will definitely perceive a change for good.
If you think that you do not have the technical knowledge to undertake these steps, consider hiring professionals that can help you with website optimization solutions.