How to Improve Your Magento Ecommerce Conversion Rates?


Every Magento Ecommerce store need to change the way it promotes its’ products and engages its’ customers periodically. For a magento ecommerce development company, it is not enough to build an ecommerce website for their client. They should also keep the following things in mind while developing an ecommerce store, so that the client can be benefitted by the website and the app developed by the magento ecommerce development company.

Keep It Simple!

Simplicity takes the ecommerce business to the longest way possible; it is the major source to grasp attention from the visitors. A simple and easy to use website and app can gain more customer base and a higher attraction from the customers. Make sure you have not made the signup process difficult for the customers. Also, you can provide some offers at the time of signing up to gain more customer base to your ecommerce store. You should make the signup process just in two or three steps, avoid taking more and more information about the customer. Not only signup, but view of the products details regarding product and many other things can be made uncomplicated to avoid the bounce rate on your ecommerce store.

Keep the Design of the Magento Ecommerce Website Mobile-friendly and User-friendly

This is one of the most important things to be kept in mind. Every ecommerce website must be mobile friendly. As we more than 40% of your customers would be ordering from mobile. So, if they find it difficult to search a product in mobile, they will probably leave the website and this can lead to bounce rate or abandonment of the products. So, while developing a website, develop it from the user perspective so that you will avoid errors faced by them. A responsive/mobile friendly website is a tool that will ensure the survival of your website online. Along with being responsive, never miss to test the best menu option for your website. These days, 3 bar menu has become the latest trend.

Maintain the Quality of the Graphics & Product Photographs

Graphics of your website and the product photographs matters a lot in marketing. If you have ever been to Domino’s you may know that the pizza you have eaten is not as sparkling as it is shown by them in the pictures. That is what makes the difference. For an ecommerce store, every product should be shown in the image with smaller size as if the product image would be bigger, it will take longer to load and will make the customer frustrated and so they will surely leave the website without even having a look on the product. As it should be a motto of every ecommerce store, that the better the products look more they are supposed to be purchased.

Showcase the Customer Reviews

Let us say, for an instance, your ecommerce store got a product that your potential new customer is looking for, and now he want to justify his purchase. Ideally, A layman would simply go and check out for the reviews given by the other buyers. Hence, genuine product reviews can help you to influence his decision. For any customer, a positive review can increase a level of trust in a particular business. So, you must showcase your customer reviews and you can even take help from certain review system that help you create fake reviews as well. You can even ask a customer for rating your service once they buy a product from your website. Ratings from the customers can make others trust your business.

Speed-up the Performance of Your Magento Ecommerce Store

It is kinda General Knowledge for a person working with Information technology field and dealing with websites on a regular basis that speed of the websites sometimes can be a biggest reason for higher bounce rate. Speed of a website is not only a Google’s ranking factor but also a major reason behind the higher conversion rates. Not only in loading the product list, but speed of the website also should be better while showing the product details. There are many ways to speed up the website but hosting is a major factor behind the speed of the website. So, if you are not using a guaranteed hosting service, switch to one as early as possible.

If you find anything missing in this post, contact us and let us know today!

Author Bio:

The author is Harshal Shah, CEO and founder of Elsner Technologies, a professional Magento development Company & global IT consulting firm. He is a tech evangelist with a reputation to provide optimum solutions for business automation and solving real life problems with the power of IT.

Why Use a Website Builder Instead of a Web Designer?

Should you just use a web site builder or hire a web designer to put up your site together? Well, the answer to that question requires that you put many factors into consideration. When you do so, it will be easier to figure out why website builders are the best choice in most cases. So if you’re getting started now, consider the following points:

Your Budget Size

If you have a small budget, a website builder is the number one choice to pick. Do not even think of hiring a website designer if you’re operating on a modest or mid-size budget. But what’s a midsize budget in this case? Well, you can consider something in the excess of $5,000. If what you have is less than this figure, a website builder will still get you there cheaply and conveniently.

What About Web Designers Who Charge $400 or Less?

These guys are never competent in their job. Why are we judging? Because that quote doesn’t indicate that the person doing website design for you is doing it for a living. That’s a huge red flag because it indicates that the person you’re hiring is also an amateur. Hiring this type of person will cause all sorts of problems to your website building project.

In fact, anything less than $5,000 will frustrate your life rather than be making it easier. Again, not everyone can afford a $5,000 budget. That’s why website builders are usually the best option for the majority of people looking to start a website.

Website Builders Create Conventional Websites

Conventional websites are actually good. If you’re running a restaurant business, you need 3 things on that website. You need an online menu, contact info and your location. Now the big question is; do you always need to re-invent these things whenever you are building a new website for a restaurant? No you don’t! Luckily, website builders can do a great job when it comes to building websites with conventional things. Also, the most popular website builders out there have stylistic flexibility which allows you to customize your site just the way you want it. There is actually no place for web designers if the things they are going to do for you are already included in a website builder package.

You Won’t Spend A Lot When Customizing Your Site

If you stay conventional, you will basically work with things such as text, paragraph e-commerce features, photo galleries etc.

With a website builder, you are buying 95% of the customization at 10% of the total cost. But if you need 100% customization, then you’ll probably be looking for a web designer. But generally, you do not need 100% customization for your website to look appealing.


With a website builder, you can do things on your own. This will give you a sense of the realities that face web designers. Also, with a site building package, you generally don’t need to spend money on hiring someone. Even if you don’t have the experience, it is often as easy as dragging and dropping. You don’t need a college degree to learn how to drag and drop using your mouse.

5 Incredible Redesign Tips to Boost Conversions of eCommere Sites

Why your eCommerce site is not generating enough conversions? Why your web visitors are not spending more time on your e-store? Why are they abandoning your site, without even completing their purchase? The answer to these question is poor web design and user experience.

According to a study, 38 percent of online shoppers abandon a site if they see unattractive web design or layout. This means the overall look and feel of a web store plays a vital role in determining the usability and accessibility of your web business.

If you are not generating traffic towards your site even after adding quality content and impressive product images, then you should consider latest web design trends to give your website a fresh look. It would be a right time to redesign your Magento eCommerce site if you want to give flawless shopping experience to your real-time customers.

Below, in this blog post, we light upon some incredible eCommerce redesign tips to help you boost your conversion rate and increase your online sales.

1. Simplify your site’s design

Web visitors prefers those web stores that offer simple, quick and consistent shopping experience. No matter what you have in terms of features and functionality, just make sure you give your customers a straightforward way to navigate your site, find desired product(s), place an order and complete the checkout process, without any hassle.

Keep yourself away from adding too many elements into your homepage or landing page. Even, don’t stuff your pages with unnecessary advertisements – as this could frustrate your real-time visitors and encourage them to leave your web store.

Instead, place the buttons, scrolling images, sidebars, and other web design aspects in such a way that stimulate web visitors to stay longer on your web store. Below are some tips that will help you simplify your eCommerce web design:

1.Use visible and beautiful call-to-actions
2.Cut down the number of categories
3.Create user-friendly and consistent navigation structure.

2. Foster your Search Functionality
Having a simple and intuitive search bar on eCommerce sites convert more visitors as compared to those who have complex search functionality. Almost every web visitor uses site search to find their desired product to save their time as well as effort. If the search function takes too long to showcase the results, you can lose your potential customers.

Instead of complicating your search bar functionality, focus on improving your out-of-the-box site search by following these tips:

1.Place your search bar at the top of your web page
2.Keep it large to fit all big queries
3.It should display the result fast
4.Use auto-completion in your search bar
5.Incorporate filters to the result page (based on color, size, price, new and popular items).

3. Create Simple Checkout Process

A lengthy, messy and complicated checkout process is one of the main reasons why people abandon a web store, without even making any purchase. This means redesigning a checkout process becomes essential if you want to generate higher conversions.

Creating a simple, straightforward and short checkout page can help you get more conversions as well as online sales. In fact, you should focus on creating a one-page checkout process to let people buy their desired products, without any annoyance. Below are some quick tips that will help you simplify your checkout page:

1.Get rid of unnecessary steps from your checkout process
2.Make some steps optional
3.Create simple and intuitive user interface
4.Incorporate an expected delivery date of their product(s)
5.Let people modify their products, and much more.

4. Improve your Exit Pages

Finding exit pages on your eCommerce site becomes essential because web visitors exit your site from these pages only. With the help of Google Analytics data, you can identify your exit pages in a matter of few minutes.

Make sure that you better know why web users leave your site from the exit pages – as this will help you improve the design of such pages with ease. Here is a list of some tricks that will help you re-design your high-exit page:

1.Update existing content
2.Add links to other relevant pages or blogs
3.Add internal links to the content
4.Fix broken links (if any)
5.Add CTA buttons, etc.
6.These tips will give visitors another reason to browse other pages of your site and stop them from exiting your web store.

5. Incorporate Engaging and Stimulating Videos

Fascinate your real-time web visitors by showcasing them beautiful, engaging and well-driven videos related to your products and services. You can tell a short story about your business, display the key features of your products and other things by incorporating high-quality videos on your homepage or landing page.

This not only gives rich user experience but also encourage people to buy the desired products from your own web store. Just make sure your videos are relevant to your business or your featured products.

These are the five most astonishing eCommerce re-design tips that will boost your conversion rate as well as help you maximize the sales of your Magento web store. These tips will help you drive more people towards your site and also encourage them to make buying decision instantly.

About the author:

Linda Wester is a prolific blogger and web developer by profession. She loves everything to do with web development and her passion revolves around creating cool websites based on Magento. If you are about to hire WordPress experts or to check out her latest publications, tail her on twitter.

Green Logos and What They Can Say About Your Brand

What is the first thing your future clients pay attention to when they see your logo for the first time? It’s the whole visual impression they get that is given by the color of your logo. How do people choose a color palette? Are they driven by their own taste or do they do a careful research about the influence of every color on human’s conscious? Actually, they do both.<!–more–>
One of the most popular color decisions for creating a logo design is green. It can be used as a single color or in combination with others. Also, different shades of green create a different impression. So, let’s try to figure out what green logos say about your company and make a list of the best and worst logo design decisions that used green.

Green color in psychology
Psychologists proved a long time ago that every color has a special effect on human’s conscious and should be used if one wants to influence people’s behavior. They even came up with a special science called Color Psychology that explains the impact of colors on people’s perception and therefore helps to use it up to your own purpose.
As for some special properties of green, psychologists believe this color reflects the balance in different ways. It includes harmony between a human and nature, it’s a sign for resurrection, refreshment, and universal love. It depicts peace, restoration, and even environmental awareness. It is situated in the center of the spectrum and can add emotional strengths to those who use it. Green is associated with spring and the beginning of something new and beautiful. That’s why if you want to make an accent on the fact that your company has plenty of fresh ideas and is secure, you should choose green as your main color.

Color of the year
The US company color institute Pantone, famous for the Pantone Matching System used by paint and fabric manufacturers through all over the world, has proclaimed 2017 to be the year of green or, as they also call it, the year of Greenery.

No wonder its popularity has increased so much in the recent months and is expected to grow even more soon. 2017 has become a perfect year to choose green for designing a logo. Moreover, Pantone also offers some perfect combinations of green with other colors so that they will look great on a logo.


Queen in green: companies that chose green for their logos and didn’t lose
Which companies chose green for their logos? Judging by the description of its qualities, green should be chosen by organizations that fight for environmental protection or have something to do with agriculture. However, it’s the biggest mislead thinking that green logos can only serve in such a narrow area. Green shows competence, it’s a sign of your reliability, intelligence, and success in terms of growth and development.
One of the most famous green logos nowadays is Android icon. The green color of this emblem symbolizes movement, development, and vitality. It grows all the time, keeps improving itself and gains more popularity with every passing day. Android proves that green color can be catchy and fabulous. Green logos are recognizable in the world of software first and foremost because of Android, that’s why if you want your brand to develop in software’ niche, the green logo will be a perfect solution for you.

Starbucks is completely different from Android in terms of market, product placement etc. There is one thing they have in common: green logos. Although these companies use various shades of green, this color still serves in a great way. Starbucks uses deep green that makes its visitors calm and relaxed. Even though green is mostly used by organic and vegetarian brands, Starbucks became widely recognized (and even copied) for its shade of green.

Carlsberg is another company that uses green for its logo. The shade is similar to the one that Starbucks uses but they didn’t copycat each other. Carlsberg uses another font and has no significant visual image. Still, the company is world’s leader in beer brewing and has upgraded its logo several times but has always sticked to green. The main idea this logo carries is to make its clients relax and not think about any problems they may have.

Another popular brand that is similar to Carlsberg and uses green as well is Heineken. Except for using purely green this company decided to flavor its visual image with a splash of red, placing the red star near the company’s name. This method worked in a great way and the logo became really distinctive.

Animal Planet has gone even further choosing a logo that combines several shades of green. Its logo has developed as well. First, the logo was depicted by an elephant carrying the Earth on its trunk. The background still remained green. It’s only logical that such a significant member of the media industry has chosen this color: in such way the company shows it’s friendly towards the environment and wants to save it. Using different fonts in the new logo just helps it be fresh and memorable.

The green color is also used by lots of oil companies. It makes their clients think that the gas they get there is pure and of the highest quality. Also, this is the way they show they take care of the environment.

Other companies that like plenty of green on their logos are banks. Green is associated with security and prosperity, that’s why people tend to choose banks with green logos much more often. An interesting tendency is the largest banks through all over the world have green as the main color on their logos. Switzerland, Britain, USA and even Russia are no exceptions. Perhaps the main reason for this is that green is the color of the American dollar, world’s most popular currency. That’s why if your business is connected with finances and financial security, you should definitely consider green as your company’s color.

Author’s Bio:
Natalie Antiuk works for DesignContest, a marketplace that conducts web design services of the highest quality. She is keen on web design combined with its usage in launching startups and marketplaces. She also studies social media and their influence on people’s behavior.

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