Getting a website developed is no longer an extremely technical task due to the fact that you do not need to have strong understanding of programming languages and coding. The introduction of Content Management Systems revolutionized the way websites were designed and with the passage of time, more and more people from various industries including entrepreneurs began to prefer a CMS to be used for their website development. Out of a number of popular systems, the one that gained immense popularity worldwide is WordPress.
WordPress is preferred over other CMS because of the fact that its interface is highly user-friendly and the features are countless that helps developers design a variety of websites using different plugins and themes. The customization option means that programmers can edit or create their own themes and plugins to suit their needs of the website. A lot of these plugins and themes are available for free for you to try before purchasing other ones. Some of the strongest and most interactive websites are made using WordPress and if hosting is done properly, the website seldom crashes regardless of the traffic you get. However, following are some WordPress mistakes a lot of beginners make which must be avoided at all times:
1)Backing up the website content: The worst mistake that beginner WordPress developers make is that they do not backup whatever they do on the website. This often leads to significant losses that you may not be willing and able to suffer. Although majority of hosting service providers claim that the data is backed up automatically with their hosting, you must mention it separately to them to back it up to be on the safe side.
2)Ignoring the SEO plugins: A lot of beginner WordPress developers are not concerned about search engine optimization as they think that if a website is attractive enough, they can get traffic through own efforts in social media and other forms of marketing. This mistake must be avoided because SEO is an essential part of website development without which the traffic will be negligible and whatever the objective of your website is, it would not be fulfilled. There are numerous free and paid SEO plugins that can help your website get listed in the top most order in search engines. This eventually means that your website will receive significantly higher number of visitors.
3)Being more concerned about traffic: Since a major objective is to get as much traffic as possible for your website, beginners tend to keep checking the traffic stats again and again which leads to a waste of time. Instead of spending time checking the traffic stats, work on it so that you get more traffic. If your work is efficient enough, you will observe that traffic will automatically rise overtime. Focus on the keywords needed for efficient SEO and improve the content of website and check the traffic stats once a week or twice at maximum.
4)Do not fall for free plugins: Although free products are better than anything else in terms of budget, it is not always a very good idea to choose them over a better product that cost a few bucks. You might be able to get every plugin for free but do not fall for this trap as this can lead to a poorly designed website with uncountable bugs to deal with. Instead, purchase a few plugins that work efficiently especially for important purposes like SEO and plugins for online transactions. It is always better to spend some money to get a high return on your efforts and investments.
5)Changing username and password immediately: As a beginner, you will start working with the username “admin” and a common mistake that beginners make is that they forget to change this. When you have not done much work on the website, it might be safe to work under admin username but eventually as your work gets recognized, the risk of hacking increases. The competition means that developers try to get new talents down in any way possible so change the username and keep a complicated password.
6)Focusing more on design than content: It is undoubtedly true that the design and theme of a website is a major determinant of how attractive a website is, the content matters a lot as well. What you write in the about page, home page and blogs affects the traffic you get because at professional level, visitors are more interested in the content rather than colors and designs. So make sure the content you write is written in an attractive manner with no errors in vocabulary and use of words.
If you successfully avoid these common mistakes, you can become a great WordPress developer earlier than usual.
Author bio: Davidson Francis is an IT consultant who is currently working in a consultancy firm in Boston at Assignment Help Online. He obtained his postgraduate degree in IT and worked as an IT manager for six years before becoming a consultant.