In this era of computers and digital devices, graphic design has become important than ever. It has no longer remained limited to computers and digital devices, rather it is found everywhere around us. It becomes a crucial component of a number of marketing items like websites, posters, apps and digital brochures to newspapers, magazines, packaging materials, books and commercial signage.
A professionally created graphic design has the power to attract the target audience, which results in increased business sales. Professional graphic designers use graphical tools to create cohesive visuals to give businesses unique brand identity. A purposefully curated graphic design gives companies a face, which they can use it for visual representation.
Be it a logo, magazine ad, banner ad or a brochure, all of them are capable of developing a feeling and an image in the heart and mind of audiences. Companies are using graphic designs efficiently to create a strong corporate identity among the masses of competitors in their niche.
Incorporating graphic design into the marketing and branding strategy have become essential for business success, you can’t enjoy the same benefits with an outdated design. Like all other digital technologies, graphic designing is continuously evolving. New trends are introduced every year that may either stay alive for years or fade out quickly or lately depending on their performance.
Here I am sharing a few best graphic design trends, every graphic designer or business owner should follow in the year 2017 to reap the maximum benefits of Graphic design.
Bold, brighter and vibrant color schemes
In an attempt to deliver clean and controlled design theme, a number of professional designers were using muted shades and easy to digest colors while creating graphic design. In fact, everyone like these layouts made up of light and neutral colors like white and gray, while using black as a dominating hue in the scheme.
However, in 2017, vibrant, brighter and bold colors are expected to replace these lighter shades. Initiated in 2016, use of bold colors will become popular this year. Designers are using multiple brighter colors to intensify designs.
Several brands have implemented this growing trend to transform their image. When it comes to creating a suitable visual design, revolutionizing the whole color scheme is not mandatory. Instead of using several bright colors, fewer shades can be used creatively with the traditional neutral background. The best way to freshen up the previous pattern without deviating too far is to avoid overusing bold shades if it is not required.
Bold fonts become popular
During this era of mobile devices and high definition screen, designers are required to select fonts after observing the design components and colors used in the theme. Use of bold typography has become essential to increase customer attention. Nowadays, big fonts are commonly used to grab maximum user attention.
Several fonts can be used creatively to emphasize individual part in the message and establish a hierarchy, which encourages designers to prioritize information in the message. As we can see more users are accessing information and content via their smartphones; this makes it essential to enhance the content presentation. Being easily readable, bold fonts enhances the importance of the message.
Bold Photography with plain text
Bold images with sleek text look not only stunning and interesting but also grab the maximum attention of the audience. This combo works well for both kinds of audiences possessing short attention span and those who don’t spend too much time to read main information and willing to directly move to the point.
In 2017 designers are expected to follow this trend to create graphical presentations with some great contrast and brilliant borders. A well-crafted combo of photography and text work so well for social media posts, display ads and graphical presentations, which are made to convey a small amount of information.
Hand sketched illustrations and icons
With an aim to differentiate themselves from other businesses in the group, nowadays, brands are incorporating hand drawn sketches to add a human element to their graphic design. Instead of sketching images from the scratch, designers can use existing icons and graphics to create a new illustration. Illustrations created for this purpose kept simple and childish to evoke sentiments in the heart of the target audience.
Although many people found it unprofessional, several brands have incorporated handmade drawings and icons to gain customer attention in the online world. For example, Dropbox is a large technical brand, which is efficiently using illustrated images to display everything they do.
These simple drawings appeal not only a broad range of customers from all walks of life, but also encourages prospects to assume that the product is easily accessible. 2017 is promising to progress the use of sketched images because of their uniqueness and popularity among the audience.
GIFs or Cinemagraphs
People love watching GIFs. These are simple and still photographs possessing single or minor movement. Graphic designers can creatively use cinematography in place of videos and still images to convey messages with emotions. Being small in size with no need of special software to run, they can be embedded everywhere. Today, GIFs have become the modern marketing tool due to their versatility. They have become a preferred choice over images and videos. Especially, when it is necessary to reduce loading time and data usage. The growing competition among the marketers expected to increase the use of GIFs in 2017.
Conclusion: Graphic design trends in 2017 are believed to revolutionize the traditional graphic design into intense, innovative and beautiful design patterns conveying a clear message to target audiences.
Rebecca is a Graphic Designer at graphic design outsourcing company. Design Back Office that offers ultimate design solutions from the logo, website and brochure designing to animation and stationery designing. She is a professional Web and graphic Designer having more than 2 years of experience. She also likes to write about technology and Marketing.