First Steps Towards a Social Media App Development
Chatting on the Internet has already become an alternative way of communication and even friendship. Billions of people cannot imagine their lives without such social networks as Facebook, Twitter, Instagram and much more. That’s why more and more entrepreneurs start thinking about their own social app development and try to estimate the cost to create an app.
Social media apps: their types and features
In fact, any social app consists of different technologies allowing users to communicate each other in that or another way. So that the majority of them are created in order to let their users find like-minders, discuss different topics with them, and share different media such as photos, videos etc.
Before start development, you should decide on which type of social media app you would like to build. There are plenty of them nowadays.
In case your goal is to create an app the main purpose of which is chatting, you should consider a messenger app as a variant. As a rule, they are not overloaded with features and do not have any newsfeed. So, all the users’ attention is concentrated on chatting itself.
Generally, messengers are apps or web services that nowadays used in multiple spheres. For example, in business messengers help to provide customers with timely service.
Popular apps in this niche: WhatsApp, Viber, Facebook Messenger.
Hint: Before development, analyze your competitors and single out those app’s features that attract users there. Then, based on the received information, think up features that will distinguish your app from others. Also, decide on chat types (individual, group or both of them), call types (video/audio calls or both of them).
Live streaming apps
Live streaming apps are trendy nowadays. Such social networks as Facebook and Instagram have already added a streaming feature to their services.
What’s more, streaming may serve as a tool for business as well.Since consumers are likely to be more interested in observing online streams of how your company produces its products than watching a ready-edited video.
Popular apps in this niche: Periscope, Stre.am, Meerkat
Hint: You should give particular attention on how the database will be updated – automatically or manually. Also, think through the monetization model in details.
Apps for inspiration
This kind of social apps is designed specially for creatives. Be it a website’s design or a handmade thing, users may share their creation in such an app and see the works of other people.
For example, Pinterest and Wishbone allow grouping creations by topics. Pinterest allows their users to buy things they like while Wishbone is designed to compare everything you would like.
Hint: Probably the most important feature to think through is categorization that will help users to search for what they really need. As one of the possible monetization ways the paid content such as tutorials and subscriptions can be chosen.
Living an active lifestyle became easier nowadays. Users may keep track of fashion, movies, sports, travel, and other hobbies by means of one single app.
These apps have filled the mobile market rapidly since are quite popular among users. They help them to simplify some of their daily routines.
Popular apps in this niche: Nextdoor, Foursquare, Swarm, Operator
Hint: All the main features in apps from the lifestyle category are based on geolocation. However, if your app is designed for multiple countries, you better pay due attention to regions’ specificity.
It is just impossible to ignore such a category. Media apps intended to give their users an opportunity for sharing photos, videos, and other content with their friend or publicity.
Here, users may like or dislike a content as well as leave comments. So, the main purpose what this category was created for is the interaction between users.
Popular apps in this niche: Instagram, Snapchat, Vine
Hint: Before making the final features list – define your target audience. It is really hard to surprise users with something new so that the knowledge of your users will help you a lot while creating features from scratch.
Business social apps
That’s a quite specific category, so it will barely be interesting for all the users. Nevertheless, professionals really appreciate the opportunity to talk with their colleagues from different countries or search new opportunities.
I suppose many of you are acquainted with LinkedIn where users are able to communicate, look for a job/employees, read news etc.
Hint: Consider the opportunity for users to create both personal or company profile. Also, you should think through the search feature in order to make it more flexible. Let them search not only by name but also by a company, professional field etc.
Dating apps are quite popular nowadays since a number of people are really busy and just cannot find a time for searching their soulmates. This kind of apps helps to cope that task perfectly.
For example, using Tinder users are able to fill in their personal profile that will help someone else’s to find them. Or vice versa, they may use the flexible search options in order to find appropriate candidates.
Hint: Give your users an opportunity to register via Facebook, Twitter, email etc. Also, do not ignore such features as banning, anonymous mode, personalized profile. They are really important in such a kind of an app.
There are lots of other points that should be taken into account. For example, you have to take care of monetization, promotion, and choose a system for your app development according to your target audience and budget.
Vitaly Kuprenko is a Marketing Copywriter at Cleveroad It’s web and app development company in Ukraine. We are focused on mobile and web development for competitive and winning software.