An Insight Into the Strategies Undertaken for Crafting a Mobile Web Design

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Technological progress has brought about a change in the way users interact with the hardware. Crunching the desktops to laptops and now onto mobiles, the surface area of interactive experience is on the decline. You can’t miss the craze and have to join the arena for staying in the race. There has been a substantial increase in the way users are accessing the Web from various places and on innumerable variety of devices. This brings in a fresh hurdle for the Web designers. For every project adhered to, the designers must have a mobile strategy.

The strategy will depend on the project for sure, but the mandatory part is to create an indulging user-interface which will function in every mobile territory, available. Designing a website that is content-rich, a news site or an app requires you to keep-in mind all the possibilities that can arise.

There’s a lot to explore and check before going live with the website. Mentioned below are eight important queries that must be adhered to before kicking-off the project. Be it a Web designer, a developer or a site owner, all need to realize these considerations, as they are an integral part of your project and will help you make the successful launch.

Why Do I Need the Mobile Site, firstly?


Well, there are three circumstances which can bring about the need for a mobile site. Firstly, the brand is totally new in the market and requires to create a presence for itself. Secondly, an existing website can go through a re-modeling process and requires a fresh look and feel, which includes the presence of a mobile site. Lastly, an addition to an already existing desktop site can be made, in the form of a mobile site.

The above stated scenarios require a different perception and cater to different areas and functionalities. Handling every situation is different and varies in the structure of bringing it about.

Keeping the Business Endeavors in mind

All cases practically, require you to design a website for a client that caters to the business prospects . The objectives that a mobile site will carry out will have to be looked into in-detail and the design has to be done accordingly. Designing for the mobile will require you to focus on a few priorities and address them. The main criteria, however, is to evoke a personal and emotional attachment with the user so that they can connect with the site better.

Keep a Thorough Check-up of the Past

Firstly, go through the previous data, if any, available for the project. If the project caters to the second or third category, as discussed above, then the site must have been attracting traffic. The exact tracking of this traffic can be mapped with the help of Google Analytics. It would be a better option to go through the available data before brooding over the design and development process. Get an overview of the devices and the browsers the site is being accessed from. Though you will keep the device support as the priority, targeting the browsers will also be of great help when you go through from design to testing and launch features.

Responsive Web Design is the Perfect Solution


Every year we witness the launch of a plethora of mobile devices. It is a tough task at hand to check-through your mobile site’s compatibility with every device. You can’t run -about optimizing your site for varied devices and thus have to come up with a better option. Responsive Web deign is the solution on offer. Crafting websites on this platform will open-up the arena to be available all-over without much re-configuration and re-designing. The experiences to be available on the desktop as well as the mobile can be extracted simultaneously. The latest Web technologies like HTML5, CSS3, etc. further help us with our designing efforts. You can design and scale your site to any level, on any device and within any surface area.

Get Along Being Simple

Simplifying things while going for the transformation is the general procedure that is followed. There are various reasons behind this general format. The file size and the load times are kept down for a mobile site, which is always beneficial. Wireless connectivity is still relatively slow, so the faster your site loads, the better.
When it comes down to the design, layout and navigation features, a simplified approach is always sought and followed. The screen size reduces drastically and you have to place the elements of design precisely. However, you can go about designing a website, optimized just for mobiles. CSS3 throws open a platter of options at your disposal. Gradients, drop-shadows and rounded corners, without the much avoided bulky images, are available at your behest. Being simple will lend a sense of beauty to your site.

Single-Column Layouts should be adhered to

Brooding over the layout design? Try to use the single-column structure. Not only is it simple, but also appeals to the users. The smaller screen size issue is solved with this approach and you can also shift between the resolutions for different devices and modes. Responsive Web design gives you a better experience again. With the help of this technique, you can adapt a multi-column desktop site layout to a single-column layout.

Go for a Collapsible Vertical Hierarchy Design

Losing sleep over the fact that you have to present a whole lot of information on your site and don’t know how to go about doing it? Well, a simple and easy solution to all your woes is the use of a collapsible navigation style. The single-column structure can be taken to a higher level by stacking huge content in the form of folding modules. This layout design allows the user to tap and open the content of his/her interest and hide the rest.

Surge Ahead by Being “Tappable”

Your fingers play an important role while interacting on the mobile. The access of mouse clicks is not present to help you out. The usability structure and dynamics is totally changed with the device. Conversion of a desktop design to a mobile design requires you to change your clickable elements like links, buttons, etc. to a more adaptive design and make them tappable. While the desktop Web makes use of precise “clicks,” the mobile Web uses large buttons that can be pressed with a thumb.


The above discussed points help you design a Web design that is compatible across various platforms and also gives you an insight into how should you go about testing whether your site is mobile or not.

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