There is an overwhelming percentage of online users who are affected by slow website loading speeds. On an average, if a web page loads slower than the 2-second threshold, it can lead to 40% abandonment on your website. In a study conducted by Aberdeen group, even a second’s delay can result in reduced conversions up to 7%, while giving an 11% decrease in page views and 16% reduced customer satisfaction. In this article, we have coined 8 notorious issues that affect website loading speeds and the solution to get rid of them.
1.Stop Adding Plugins
Many website owners are often seen complaining about the bad loading speeds and blaming their hosting providers for the shortages. In some cases, bad website speeds are a result of poor hosting choices, but in most, other elements are solely responsible. One of the most prevailing causes is ‘Overkill” website functions. Adding juice to your website is not bad when it comes to your needs, but adding unnecessary plugins and extensions to your platform can cost you more than just your speed. Although these plugins get hardly used by the visitors and customers, they always drain a percentage of your speed by loading scripts in the background. It’s best that you don’t sophisticate your website and keep it clean with only what your users demand. That will give you a few notches up just by doing so.
2.Get Rid of Unnecessary Social Media Buttons
3.Put Your Website to Browser Caching
Website loading issues are not always apparent to the owner’s eye. Some issues demand attention on another level from the website owner, such as a Non-caching website. It is often an overlooked practice, but having a non-caching website is as bad as having a slow website. By enabling your website to cache, you can take your website loading speeds to 0.0 seconds from an average of 2.4 seconds. It works by storing a copy of your website into the user’s browser cache instead of opening it again each time from the internet data. Enabling the website caching depends on which CMS or e-commerce platform you are currently using and the methods that are available to it.
4.Fix Your Image Size
Visual content is one of the most important aspects of a successful website. It attracts traffic, facilitates engagement and gives the website a good conversion score for its revenues. However, using too much of it can be harmful to your website loading speed. HD images are an excellent source of product exposure and engagement, but as much as they are gravity rich, they also take up your data usage capacity to load them. In order to make sure your images are good enough to be enlarged and fast enough to load, your can use tools such as Kraken, EWWW Image Optimizer and WP Smushto reducing image size without taking too much toll on the image quality.
5.Check your Broken Links
It comes to no surprise when we talk about broken links in a slow website. although these links do not take too much of the loading speed compared to the rest of the factors, they sure do make a lot of bad experience for the user when it comes to usability and UX for the website. when all these broken links are combined, they force the website’s coding to disrupt and create gaps when it loads on browsers. This makes them hard to interact and forces the user to abandon the web page. You can solve this by asking your team to look into this and removing the bad links causing the slow loading.
7.Put a Cap on External Requests
Owning a complete and functional website that is ready to take on action is imperative for securing conversions and generating revenues. However, if that needs to happen, you must be ready to trust files and sources that are coming from other sites as well. This means keeping tabs on everything from embedded videos, infographic, images, files, and other forms of content. This helps your site to keep up the good engagement without slowing down the loading at the cost of conversions. If you don’t limit the external requests, your load time can synchronize with the website you share from. This can be highly unhealthy for your website loading speed.
8.Look for Better Hosting Services
Like we mentioned earlier, in some cases, this can be the primary issue that is slowing your website. A good website hosting provider must have all the top tech hardware and software resources to keep up data from collapsing. However, if an uninformed decision has led to a bad choice, you must not waste more of your time wasting hopes on the hosting company and move your data to a more reliable hosting provider. Migrating data from one platform to the other is a delicate process, but it also depends on the server and the amount of data that being moved.
Asad Ali is a digital marketing strategist and possesses an extensive work experience of more than 7 years. Currently, he is a part of Go-Gulf, which is a leading custom website development & SEO company in Dubai.