Social media marketing has taken the world of businesses by storm. The way a company behaves and interacts with its fans, followers and customers on social media plays a vital role in determining the success of a company.
That said, realizing all this, more and more businesses today are relying on the power of social media and want to make the most out of it.
But, it is easier said than done. A simple mistake can cost your brand image and leave a negative impression on your followers.
But not anymore! Here are a few amazing social media marketing techniques that would help you in powering your social game. Let’s get started.
- Recognize your business goals
What do you want to achieve from your social media? This is an important question which all businesses must strive hard to find answers to. Do you only need to interact with your customers, or do you also focus on enhancing your followers’ base? Do you intend to run a social media marketing campaign too?
There are various personalized goals that a company might have and should know before formulating a strategy. It is highly recommended to have at least two primary goals and two secondary goals before you put your best foot forward in social media marketing.
- Set marketing goals
Once you have identified what your end goal from social media is, it is the right time to specify a few marketing parameters to fetch the most out of it.
Marketing goals are necessary in order to reach point B from point A. You might want to increase your followers, and your marketing goals would define how you can double your audiences in the least possible time.
It is important to mention here that your marketing goals should be achievable, measurable and relevant with the assigned time.
For example, your goal might be to achieve 100,000 new followers within a month. But, is this achievable? Setting unrealistic goals for you would only create worries and be a source of chaos.
- Identifying the customers
Next, identifying your customers is an important aspect. If you are a brand selling girls’ merchandise and accessories, targeting boys’ community is only going to prove futile. It is thus important to identify your customers in terms of their tastes, preferences, geographical location, interests, occupations, problems, objections, income, likes and dislikes.
Targeting the audiences in Canberra if you are business running in Sydney would lead no outcomes to you and in turn, would waste your resources, time and money.
Thus, it is important to realize who your target customers are. This is where most of the companies fail, and initiate conversations with no outcomes.
- Have a close look at your competitors
When it comes to social media marketing, always remember – keep your friends close, but enemies closer! This pretty much sums up as to why you should have a close eye on your competitor and analyze how they are working. Research what is working for them, as chances are high that it might work for you too.
Start the process by identifying the competitors in your segment and search their social media handles to analyze their strategy. Analyze the time of the day when they are most active and recognize what type of content they are posting.
This would also help you in understanding how well are you performing when compared to others.
- Recognize proper channels
There is an array of social media channels today available with us today. From Facebook to Pinterest, Instagram, Snapchat, LinkedIn, Myspace and a range of others, it is practically impossible to concentrate on all of them.
The ideal solution here is to identify the channels where most of your targeted audiences reside. If you are a company running a food and hotel business, Instagram might be a good choice for you as it allows you to post enticing pictures. However, if you are a corporate company, LinkedIn might be a great option as it lets you connect with the professionals readily.
You are getting the drift, right? The bottom line here is to analyze the channels which might work best for you and focus your energy and resources there. Once done, you might gradually shift to other channels as well.
That said, social media marketing strategy might be tough to plan but can help you a lot if executed well.
Keep the above-mentioned factors in mind while framing a social media strategy for you. However, if it sounds like tough to you, it is highly recommended to hire a social media marketing company who will take care of all the aspects for you.
What are your views on this? How do you take care of your brand socially? Do let us know in the comments.
Tom Blake is a digital marketing guru at Media Shark digital agency in Gold Coast, and all round entrepreneur. Running his own businesses since the age of 20 his work has seen him travel the world living in various countries. Now heading up Media Shark in the sunny Gold Coast of Australia. He’s passion lies in helping people with online marketing and providing technical SEO and digital strategies with one goal ROI.