To get your web campaign off to the right start, you need to have a web platform that will give you a strong foundation to build your web business. There are several CMS options floating around on the web. And as easy as they sound to setup and operate in the short-term, selecting the wrong platform could cost your business thousands of dollars to change or upgrade over the long-term. If you are new to e-commerce, Online Marketing Gurus recommends that you look into the following CMS platforms, which can help fulfil your commerce and SEO requirements.
Bigcommerce is one of the most popular e-commerce solutions on the market today. The platform is SEO friendly, easily customisable for displaying the catalogue of digital or physical goods as well as providing the shipping options and payment gateways. Plans for Bigcommerce start at $29.95 per month for the standard, $79.95 for the Plus and $199.95 for the pro. There is also an enterprise option that offers customisable developments at varied pricing.
One of the things to bear in mind with the different packages is that you have a limit on the amount of sales orders that you can process with your CMS package. On the plus side, customers that purchase through Paypal on Bigcommerce can expect to pay lower rates.
For people that want a strong CMS commerce solution, Magento provides a strong ‘off the shelf solution’ web platform to get your online store operating quickly and hassle free. Magento provides many free and paid plugins to enhance the performance of your website.
Magento is usually developed with SEO friendliness in mind and the directory expansions makes it easy to manage the business’s merchandising and web marketing efforts for those that aren’t so web savvy. The Zoey cloud solution is completely hosted on their servers and prices start from as little as $89/month.
Drupal is one of the world’s leading Open Source ecommerce platforms and is used extensively on the web. There are thousands of active developers that work together on the platform and its modules to make it better. Other solutions that are driven by profit-motivators tend to have their developers work in silos and usually requires the purchase of modules (which can be up to a few hundred dollars) to get the site functioning exactly as you would want it to. The Drupal commerce system is all built from the same base Drupal 7 components and each new module uses the underlying API, which can be used with existing modules.
The Drupal CMS is flexible, SEO friendly and cost-effective.
Shopify is a relatively new player in the CMS game and has been winning over web entrepreneurs with its ‘easy-to-use’ platform, which is catered for the non-savvy web person. The catch is that any additional plugins are generally quite expensive.
WordPress is one of the most used platforms on the web. In terms of SEO, it is probably the best CMS solution to help sites amplify their organic search reach due to their functionality with tagging, URL structure and content markup. Setting up the site for an ecommerce solution requires configuring plugins (of which some are free and some are paid for) in order to get the right ecommerce solution for your business.
When it comes to selecting your CMS provider for your ecommerce solution, you want to make sure that the platform will allow your web business to scale easily with as much SEO friendly integrations as possible.