Starting your own ecommerce store has now easier and exciting than ever before. If you are one of those who have recently set up an online store, surely you want to make money with your ecommerce business.
If you want to generate sales, only setting up an online store is not fair enough. You need to implement some marketing techniques to drastically increase your sales for your ecommerce business.
Here are 10 important yet proven tactics that every ecommerce business owner put into action to boost sales and conversion rate.
- Chatbot Implementation
- Harness the Power of UGC
- Held Contests
- A/B Testing
- Add Pop-Ups
- Use Video Marketing
- Simplify the Checkout Process
- Influencer Marketing
- Multi-Channel Selling
- Speed Your Website Up
By carefully following these proven tactics you can turn your ecommerce store into a powerhouse that generates sales day and night.
1. Consider a Chatbot Implementation
Implementing a chatbot technology to your ecommerce website in order to improve your customer service is indeed a smart choice. Chatbots can help you catch the interest of your customers before they leave your website. In fact, they act as a virtual customer support representative for your ecommerce business.
Chatbots can always be present and answer your customers’ queries 24/7. They also help you qualify leads, analyze the behavior and interest of your consumers and what your business need to implement in order to convert more prospects.
2. Harness the Power of UGC
To attract more potential customers and convince them to make a purchase, it’s not enough to create a functional ecommerce website and beautiful product images. It’s more than that. To build trust, ecommerce business owners need to show their prospects that there are real users who have bought your products and satisfied with the quality and service.
You need to provide them with a social proof in the form of testimonials and customer reviews. Trust me, featuring user-generated content is an effective way to convince people that your brand is authentic.
To collect user-generated content, ask consumers to share their photos of themselves using your products, ask them to use brand-oriented hashtags in their posts. Offer rewards and promo codes to encourage users to share a photo and use hashtags on social media channels.
3. Held Contests
Increasing brand awareness, driving more traffic to your website and connecting with potential customers is what every ecommerce business owner wants. You can launch a big giveaway on your social media platforms and blog. To get more conversions and ROI, you need to invest some money on a great prize.
Promote your products in the form of reward that will ultimately give your brand attention and traffic that you are looking for. Use the power of social media marketing and email marketing to promote your contests and bring in traffic to your website. Invest enough time to create an effective strategy to promote your contest.
4. A/B Testing is Must
If you don’t have enough time to launch A/B tests on your ecommerce website, you are missing out on a huge opportunity of sales. With A/B tests, you can learn valuable information about your visitors. It’s not necessary to over complicate your landing pages, you can simply test simple things such as the placement of your CTA button, color, size, font and content.
You can also do some more advanced A/B testing that involves things such as developing an entirely new ecommerce website design for your homepage, adding some new sections, changing the placement of Shop Now button, personalizing content by user-generated content, adding your brand story and more.
5. Add Pop-Ups to Capture the Interest
Using pop-ups on your ecommerce website is another great idea to increase sales. Pop-ups can help you announce any special discount deal, capture email address of first-time visitors, catch potential customers before they exit your website, and more.
There are some popup software tools that can help you come up with more customized and targeted popups for your website. This will help you ensure that you are actually putting the right message in front of the right audience.
6. Use Video Marketing
Adding videos on the homepage of your ecommerce website will increase your chances of getting more visitors turning into leads. Videos are the simplest yet effective way to showcase the functionality of your products.
7. Simplify the Checkout Process
Checkout is considered to be one of the most important factors that matters most; it can either make or break the deal. Some statistics show that this deal breaker is the major cause of low conversion rate of most ecommerce stores.
According to Baymard Institute, approximately 67% shopping carts are abandoned on average and the major reason for shopping cart abandonment is confusing checkout process which accounts for up to 12% of the shopping cart abandonment. It is advised to ecommerce companies to have a two-step process so that customers can easily complete the checkout process.
8. Influencer Marketing
There are a lot of ecommerce businesses who still are not tapping into the power of influencer marketing. For ecommerce businesses, it’s the right time to harness the power of social media influencers to generate traffic, as getting traffic through SEO and paid advertising is becoming tougher.
It is advised to build strategic relationships with thought leaders, celebrities, and industry experts who have a great influence on your potential buyers. By mentioning your products and using your brand-oriented hashtags, these influencers can bring in large number of new visitors to your website.
9. Multi-Channel Selling
If your ecommerce store hasn’t expanded to selling your products on different channels like Amazon, eBay and more, now it’s high time to start selling on more channels. In the past, keeping track of inventory across multiple channels might have seemed a daunting task, but thanks to the multichannel platform software solutions that have made tracking and syncing inventory across multiple channels easier.
10. Speed Your Website Up
No one will wait forever for a page to load, they will quickly move to other quicker and better options. Studies show that 47% of online consumers want a website to load in 2 seconds, not more than that. 40% of online shoppers simply leave a page that takes more than 3 seconds to load. So, if your ecommerce website takes a lot of time to load, reduce your page loading time.
What About You
Ecommerce market continues to grow as consumers are looking for convenience in this fast-paced business world. Ecommerce stores provide great selection of products making online shopping a preferred choice for people.
With the rising demand in the ecommerce, don’t get left behind. Stand out among other ecommerce outlets with these proven tactics and bring in more traffic, drive more conversions and ultimately sales.
About the Author:
Saher Naseem is a professional content marketer, brand strategist and blogger. She is associated with Branex – a digital marketing agency in Toronto that provides ecommerce website design and development solutions, social media marketing and mobile app development solutions for businesses of all types and sizes.