How to Promote Mobile App Website: 4 Actionable Steps

Mobile App Website

The world is going more and more mobile oriented. A huge amount of the latest inventions are focused on mobile devices users and aimed at making their Internet experience more friendly. It includes the rase of the Voice Search and even AI innovations. In this light, mobile applications gain more attention of brands.

The number of mobile apps grows significantly during recent years. According to a report from Think with Google, a user has 36 apps on their smartphone in average. But the same report also claims that only 26% of those applications are used daily throughout that day. That means people often download apps in the heart of the moment and then lose their interest to them.

There is also some good news: it seems that modern users interact with apps more often. Google’s report shows that people usually spend 30 hours a month for their apps. So, there are many opportunities for the mobile app developers and brands in gaining their audiences. But first, you should invest some efforts in the app promotion.

most-popular-apps

Before starting promo activities, you should decide where your potential customers will land on and what is your end goal. Most apps are downloaded from the AppStore, Google Play Store or iTunes pages. But that doesn’t mean you don’t have to create a separate website or landing page for your app.

Creating an app website

Landing page or microsite is a perfect point to gather leads and transfer them to the download page of the app store. In case it’s a big brand and application is one of the numerous products the main website offers, you can create blog posts, infographics, educational or virus videos to post on your main website. Of course, this content should include a link either to the landing page of the app or to the download page in the app stores.

Thought-out content marketing activities mean tons of traffic and lead to the landing page. The main secret here – is value. People today don’t look for promos. They search for value and specific answer to their questions. Thus, any info that you post should answer users questions in terms of how your app can help users to solve their issues.

Since apps are mostly in what people see on their mobile devices, you should take care of the perfect screenshots that showcase how your app performs on mobile. Display different screens your app has, the step of the processes it helps to perform and the final result, of course. Opt for clear and explicit call-to-action buttons dropped in strategic places so users could easily spot them.

SEO and keywords

If we turn to Google’s report once more, we will see there that 27% of apps findings are made through search in search engines or app stores. So, your goal as the app provider is to gain visibility in searches and drive traffic to your website or app store page. One of the main factors here is an in-depth keyword research.

mobile-app-discovery-search

Here you should mainly focus on user’s intent and get keywords you consider relevant to what your potential audience may search for. Opt for long-tail and LSI keywords since they have unlimited opportunities in gaining traffic. You should also focus on such metrics as Keyword Difficulty that shows how hard it can be to rank in Top10 for a specific keyword.

Here are a few techniques of creating a good base of relevant keyword for the app page:

1. Explore Google relevant searches. Drop a relevant keyword into the search field and then scroll down to the Relevant searches block below the search results. It will bring you a bunch of cool keywords you may rank for. Thus, if you are trying to promote a yoga app, start with typing in a “yoga app” search term and you’ll get a set of cool suggestions related to this term. Rinse and repeat with some other similar keyword – and you’ll get some more etc.

2. Get the keywords your website already ranks for. If your app is closely related to your main product you already have a website for, explore your Google Search Console to find out what keywords are you already ranking for. Check out the top content page as well as the most relevant pages that performed extremely well in searches and try pulling some keyword ideas from them.

3. Perform some competitor research. You can do it with most SEO tools you have at your disposal. In Ahrefs, you can just drop a competitor’s URL into the tool and then check out an “Organic Keywords” tab in the sidebar. Just sort out the keyword list you get there by the Position value (from 1 to 10, because you aim high, don’t you?). Thus, you will get a ton of keywords your competitors rank for. You can also check out those keywords in Ahrefs keyword tool to get more ideas with phrase match keywords or those having similar search terms.

organic-keywords-competitors

After setting keyword list for your app website, you should work hard on creating content that includes those keywords. And don’t forget to run link-building campaigns to draw multiple links to your website. According to many types of research, links play a significant part in rankings, so you should treat this technique attentively.

Run social media campaigns

Social media is an important factor in popularity today. People trust other people, including their relatives, friends, opinion makers and others from their news feed more than straight adverts. Word-of-mouth gains more value, so make sure you have a decent social profile on the major social networks where you post regularly. Also, add social sharing buttons to your app website/landing page and its page in the App Store.

Twitter is one of the most popular platforms for promoting the mobile app. Data says that 80% of Twitter users success the platform from their mobile devices. And many of them are interested in downloading apps. You also shouldn’t ignore Facebook with its large user base and huge promotion opportunities.

Also read: 6 Ways Mobile Applications Improving Profit of Small Businesses

Add a QR code to the App Page

QR codes are those tiny elements that make life easier for any mobile device user. They give access to various products and digital goods in mere seconds. Placed on the app page, they allow downloading the app right to the device they are scanned with.

qr-code

The link within the QR code should be properly compressed to ensure a user can download the app fast and with no errors. Longer links (over 50 characters) are usually compressed into high-density codes. Such codes may fail when scanned with smaller-screen devices thus leading to you losing potential customers. So, choose the QR code generator that provides you with a high-quality compressed code.

The Bottom Line

In average, mobile app website promotion requires similar work one performs with any other website. Proper microsite or landing page design ensures it will attract users and push them to try out your app. Well-thought-out keyword research and other optimisation activities, including back-link building, will drive traffic to the page and help it rank higher in SERP. Just keep in mind your specific audience and make sure you target the right users.

Ways to enhance your Site’s Ranking

Ways to enhance your Site’s Ranking 1

SEO is very important for any online business these days. If your website is unable to rank in search results, people are not going to find it in their searches. For the site to rank, and for Google to label it as a high-quality site, content should be impeccable plus design elements should be top-notch and so on.

In this article, we look to elaborate you on how to rank your website higher.

Publish relevant content

Ways to enhance your Site’s Ranking 2

There is no substitute for quality content. A great content is responsible for bringing in traffic as well as improves the authority of your website. The more relevant the content, the higher its chances to rank higher.

You need to identify a phrase for every page therein, for example, “best mobile apps development”. Do a thorough search of this phrase on your page and see if the phrase is showing up once or twice in the opening and closing paragraphs and whether or not twice or four times in the entire content.

If the number of times the phrase is repeated in the content, it suffices to say the content is relevant. Different industries amount to different rounds of repetition, however, above is only an example of apps development.

Also, in your content, make sure you have integrated the use of bold, italics, heading tags, and other necessary elements which are a must for showing keyword phrases. Care should be exercised that you don’t overdo it. In short, never compromise on the quality of written content. The best content is for the visitors out there and not solely for SEO.

Update your content on a routine basis

Now that you have noticed that you cannot take risks with the content so does search engines. By updating your content on a routine basis you remain relevant to the search engines. Update content on a site is a sign of an authentic website. Hence, make sure you are doing your bit in keeping it fresh.

Metadata

The third step is about the design of your website. Under every page, you have to ensure that a space between the <head> tags is available to include metadata or information on your page contents. Let’s see types of metadata in turn.

Title metadata

As the name implies this type of metadata shows at top of your browser window. Easily, this is the most important form of metadata out there. It tells what your current page is about. From a CMS site perspective, the developers can embed an automated system which creates separate meta title for each page.

Description metadata

It is a written description that your browser will take into account when returning your page searches. You can, for the understanding purpose, consider it as a display window for your site. Description metadata will include a short overview of what the information the page holds and what can you expect by accessing it.

Keyword metadata

It is a metadata which pertains to when people type in phrases to look your site or page up. What you need to be certain of here is to include a wide array of phrases. But you need to draw a line as to how much is much. If you go overboard with your inclusion of the phrases, the browser will completely ignore it.

A rule of thumb should be to keep close to 6-8 phrases and every phrase should be made up of 1-4 words. A classic example would be, say, “mobile apps development”.

Have a link worthy site

In order to rank, there is another thing that you need to invest your time and energy in. it is about developing relevant links in your text. To input “click here” is a lazy person’s job and holds no value for the search engine except that there is a URL which rests behind it.

Imagine written “mobile apps development”. The text is not only full on keywords but also facilitates the search engine to rank your page higher as well as of the page you are linking to.

Use alt tags

Make this a habit that whenever you decide on describing your media (audio/visuals), use alt tags to describe them. In other words, use alternative text descriptions which enables your page to be easily located via search engines. It is particular for those who employ text-based browsers.

Top 10 Keyboard Apps for IOS and Android

keyword apps

 

With the possibility to use third-party keyboards on smartphones things have changed a lot. Although third-party keyboards were in their infancy back some years ago, they used to offer more functionality and more ease of use. Over time, these keyboards have doubled or even tripled in number, and also have come to offer way more features and advanced functionality.  We can now perform more tasks in less time and have more options in terms of keyboard customization, typing, accessibility, etc.

 

There are plenty of third-party keyboards available on the web, both paid and free, for different operating systems, but not all of them offer the same value. Some of them slow down your typing, some are overpriced, some are limited in functionality. In this post, I’ve put together a list of best 10 keyboard apps for IOS and Android devices that offer great value and are super functional along the way. Let’s check them out.

 

Slash Keyboard

Slash KeyboardSlash is an advanced and super-charged keyboard that makes it easy to access and share things from your smartphone. It gives you quick access to the stuff on your phone and on the web by letting you connect other apps and services to your phone, such as Google search, maps, Twitter, Youtube, Spotify and more. You can easily access your phone contacts, photos, notes, and share them with friends right from your keyboard.The app also supports a bunch of stickers and GIFs to help you boost your productivity and make your conversations even more fun. Slash works on most of messaging apps and platforms and is available for IOS and Android users.

 

Gboard

Gboard is one of the most widely used and advanced keyboard apps available, that’s backed by Google itself. It’s a fully-featured third-party keyboard app, that makes it easy to search and share literally everything right from your keyboard. Whether it’s a link, weather forecast, address or a news article, you can share it with just few finger clicks.  In addition to search, Gboard comes with smart auto-correct and word prediction features, GIF and emoji support, some keyboard themes, glide typing and more. It’s available for download in Apple Store and Google Play store.  

 

Sticker Market

Sticker Market is a fully-featured keyboard app for stickers, GIFs and faces emojis, which also comes with smart autocorrect and word prediction functionalities. It gives you quick access to hundreds of sticker sets, millions of GIFs and face emojis right from your keyboard and lets you customize your keyboard with light and dark keyboard themes. The app is searchable, letting you easily search and find the sticker sets and GIFs you want. The best thing about Sticker Market is that you don’t need to switch between apps or other keyboards to access the stickers and stuff. Moreover, you can use the available stickers, GIFs, and templates on all top messaging apps and platforms, such as Facebook Messenger, iMessage, Viber, Whatsapp, etc.The keyboard has a number of settings you can customize to your needs and is available in both Apple store and Google Play store.

 

Swype

Swype

Swype is yet another advanced keyboard app, that contributes to a faster and better typing experience. It gets smarter the more you use it, by paying attention to your writing style and words you use the most. It features an advanced autocorrect and word prediction and that suggests words based on your personal language model. Swype comes with next generation voice recognition and supports over 100 languages and dialects. Also, the app lets you customize your keyboard by adjusting the keyboard height, vibration duration, long press delay, and more. Available on Apple store and Google Play store.

 

Swiftkey

Swiftkey-Keyboard-for-Android-Swiftkey-Flow

Swiftkey is a widely used smart keyboard app for IOS and Android devices. It uses artificial intelligence at its core to learn from your writing style and make the most relevant word prediction and suggestions. Swiftkey makes it easier and faster to type and supports tons of emojis and actually suggests your favorite emojis as you type. The keyboard comes with over 80 colors, designs and keyboard themes to cater to your style and taste. Swiftkey supports 150 languages and provides bilingual autocorrect across all the supported languages. Available for IOS and Android users.

 

Chrooma

Chrooma

Chrooma is a lightweight and powerful keyboard that offers a high level of personalization to its users. It comes with plenty of keyboard themes, colors, emoji support, GIF search function , multilingual typing and is pretty customizable. You can adjust the keyboard size, fonts, emoji styles and more. The keyboard is using artificial intelligence to provide better and faster contextual word prediction.You can easily switch between the one-hand mode and split layouts to adjust the keyboard to your writing preferences.  

 

Hacker’s Keyboard

Hakcker's keyboard

Hacker’s keyboard is great app for those who want  to fully customize their keyboards to resemble the one they have on their laptops or computers. It provides separate number and arrow keys and has the punctuation at the usual place. Also, the keyboard features working Tab/Ctrl/Esc keys, and comes with a number of layout modes you can choose from. Hacker’s keyboard supports over 30 languages and has a number of dictionaries available for download. The app is available only in Google Play store.

 

Fleksy

Fleksy banner

Fleksy is a fast and fully customizable keyboard app, that comes with some powerful extensions. You can use extensions like GIFs, stickers, cursor control, key pops and more, and navigate apps right from your keyboard. With its powerful features, Fleksy makes it easy to type, copy, paste and edit texts. There is a next generation autocorrect feature in the app, that lets you type faster and error free. You can easily add space, punctuation and delete words with a swipe of your finger.

 

Thumb

Thumb

Thumb is another advanced keyboard with user-friendly design and top-notch functions. It comes with so many customization options and allows its users to adjust the keyboard to their every need. Apart from the fully featured standard layout options the keyboard has a split layout option, that’s perfect for thumb typing on tablets and iPad. It makes typing more comfortable and faster and makes it easier to access the keys. Thumb supports voice recognition and input, auto correction, swipe gesture, user dictionary, and a lot more features.

 

Minuum

Minuum-Keyboard-Smart-Emoji-v3.3.6-APK

Minuum is a smart keyboard that lets you do more with your screen space and contributes to a faster, better typing experience. It’s highly adjustable, meaning you can switch between various keyboard layouts or reposition it entirely. It comes with different alphabet arrangements and speeds up your typing with smart word prediction and auto-correction. Minuum learns from your vocabulary and suggests words based on the most frequent ones that you use. The keyboard is also good at voice recognition, so you can switch to hands-free typing anytime you need it.

 

 

Ways to Get Your Customers to Actively Promote Your Brand

Promote your blog

Entrepreneurship is the game of pushing right buttons at the right time. Owing to the fact that startups are risky maneuvers, a wise entrepreneur will play all his cards smartly. This matters a lot especially when your startups require a strong customer base to survive, which is directly proportional to the proficiency of your marketing campaigns. This is the point where you start pouring loads of investment in marketing and advertising, sometimes at the risk of compromising the quality, quantity or services.

Running my digital marketing agency for years, I have realized that customers can easily be used as a marketing tool. The best way to advertise your brand is to let your customers do it for you. But for this marketing strategy to work more effectively you need to build a strong corporate identity, you need to give reasons to your customers to stay loyal to your brand.

What is Brand Evangelism?

the art of evangelism

We all have this strange urge to share our buying experiences with others. Brand Evangelism is the finest form of dedication where a customer becomes an ardent follower and a brand’s advocate. Whether it’s a good book or a movie or, a great meal, the customer always likes to share company’s motives and becomes involved in every way possible to promote the brand.

However getting your customers to this point is not an easy job. Here are five ways to make sure that your pool of brand evangelists is constantly rising.

Create a Distinction

Let’s first dissect “I need to buy moments”. What allows you to select one T-shirt brand over another, or over any generic product? The primary reason for why popular brands always succeed in making a cut through customers’ mind is because they create a difference. Being odd here is the key; your brand must stand out among your competitors. That does not mean of making enemies out of your competitors. Your enterprise must define its principles and should depict themselves differently from its competitors or rivals. Make yourself different so that the average consumer can figure out the difference noticeable and falls to try your products or services.

Create a community to Create Value

This is the age where customers are more connected and empowered than ever. An active customer community builds the trust and offers customers a platform to interact and support each other. A sophisticated customer community is a stage where the consumer goes candid in exchanging opinions, sharing experiences and unwinds queries about your products and services. A strong customer community can also help customers achieve personal and professional growth. It provides you an opportunity to encourage event attendance, enable your customers to learn tips from one another and have their questions answered by fellow customers. By giving the customers a chance to say on a product or service you can show them that you are interested in their success. It gives them a deeper connection with the company and creates a high-level engagement with current and future customers. Creating a customer community might appear to be a daunting task, but these days the community can be online. This increases preservation rate and overall profitability. 

Also read: How can AR, IoT, Blockchain and Chatbots redefine Customer Experience

Give Out Individual Attention

As a customer, we all want to grab seller’s attention. It makes up feel important and gives us the sense that our opinion matters. While several tools and applications are available, that can keep most customers engaged, but nobody like to interact with robots. We, humans, are emotional beings and this is why a supports team must be at your disposal round the clock, to assign anyone of them to a customer that needs individual attention to purchase your products. It may sound a bit tricky business, but social media channels have made it a lot easier. For the ease of customers, several login tools are available through which customers can sign up to your eCommerce website without any hassle and you can easily reach them out on individual levels and respond them with full attention.

Value Customer Feedback

Customer feedback is classified as a marketing term because it is a source that helps marketers as well as the business owners with the insight that they can utilize to improve their activities, products or overall customer experience. Acquiring and generating feedback from customers can be tricky but is the most important skill for a business builder. It helps your company at all levels of brand building and management. Ignoring customer feedback harms like a double-edged sword. It not only deprives you of the valuable information that you can incorporate to create a better customer experience but also adversely affects your company’s image between customers and the community.

Collect and listen carefully to the feedback about your brand, and sometimes you may encounter useful pieces of information that can be implementable for improving sales. It is also the best way of gauging customer satisfaction, collecting factual data that can be used to making better business decisions and can also be used to identifying brand advocates.

Offering Rewards and Loyalty Points

Getting new customers onboard is the key to business success, but keeping existing customers is even more important and crucial. Theirs is no doubt that shopper loyalty has huge benefits when it comes to keeping the current customers intact. Especially when your clients are unhappy about something, you can offer them small rewards or loyalty points as a gesture of goodwill. Rewarding is a perfect tool that will quickly help you to win back your loyal shopper so that he keeps on advocating your brand.

Also read: What can Chatbot development do to Revitalize your Business

Final Thoughts

Well, they say “Rome wasn’t built in a day”. Similarly earning the loyalty of customers is not an overnight job. It requires patience and extensive hard work over a period of time. Although these five practices may not guarantee 100% results as they can vary from product to product, certainly have been tried tested and approved by veterans in the field. So I recommend you to put your maximum efforts in all the practices that improve brand loyalty and turn your customers into a marketing tool.

Ways to Get Your Customers to Actively Promote Your Brand

Promote your blog

Entrepreneurship is the game of pushing right buttons at the right time. Owing to the fact that startups are risky maneuvers, a wise entrepreneur will play all his cards smartly. This matters a lot especially when your startups require a strong customer base to survive, which is directly proportional to the proficiency of your marketing campaigns. This is the point where you start pouring loads of investment in marketing and advertising, sometimes at the risk of compromising the quality, quantity or services.

Running my digital marketing agency for years, I have realized that customers can easily be used as a marketing tool. The best way to advertise your brand is to let your customers do it for you. But for this marketing strategy to work more effectively you need to build a strong corporate identity, you need to give reasons to your customers to stay loyal to your brand.

What is Brand Evangelism?

the art of evangelism

We all have this strange urge to share our buying experiences with others. Brand Evangelism is the finest form of dedication where a customer becomes an ardent follower and a brand’s advocate. Whether it’s a good book or a movie or, a great meal, the customer always likes to share company’s motives and becomes involved in every way possible to promote the brand.

However getting your customers to this point is not an easy job. Here are five ways to make sure that your pool of brand evangelists is constantly rising.

Create a Distinction

Let’s first dissect “I need to buy moments”. What allows you to select one T-shirt brand over another, or over any generic product? The primary reason for why popular brands always succeed in making a cut through customers’ mind is because they create a difference. Being odd here is the key; your brand must stand out among your competitors. That does not mean of making enemies out of your competitors. Your enterprise must define its principles and should depict themselves differently from its competitors or rivals. Make yourself different so that the average consumer can figure out the difference noticeable and falls to try your products or services.

Create a community to Create Value

This is the age where customers are more connected and empowered than ever. An active customer community builds the trust and offers customers a platform to interact and support each other. A sophisticated customer community is a stage where the consumer goes candid in exchanging opinions, sharing experiences and unwinds queries about your products and services. A strong customer community can also help customers achieve personal and professional growth. It provides you an opportunity to encourage event attendance, enable your customers to learn tips from one another and have their questions answered by fellow customers. By giving the customers a chance to say on a product or service you can show them that you are interested in their success. It gives them a deeper connection with the company and creates a high-level engagement with current and future customers. Creating a customer community might appear to be a daunting task, but these days the community can be online. This increases preservation rate and overall profitability.

Give Out Individual Attention

As a customer, we all want to grab seller’s attention. It makes up feel important and gives us the sense that our opinion matters. While several tools and applications are available, that can keep most customers engaged, but nobody like to interact with robots. We, humans, are emotional beings and this is why a supports team must be at your disposal round the clock, to assign anyone of them to a customer that needs individual attention to purchase your products. It may sound a bit tricky business, but social media channels have made it a lot easier. For the ease of customers, several login tools are available through which customers can sign up to your eCommerce website without any hassle and you can easily reach them out on individual levels and respond them with full attention.

Value Customer Feedback

Customer feedback is classified as a marketing term because it is a source that helps marketers as well as the business owners with the insight that they can utilize to improve their activities, products or overall customer experience. Acquiring and generating feedback from customers can be tricky but is the most important skill for a business builder. It helps your company at all levels of brand building and management. Ignoring customer feedback harms like a double-edged sword. It not only deprives you of the valuable information that you can incorporate to create a better customer experience but also adversely affects your company’s image between customers and the community.

Collect and listen carefully to the feedback about your brand, and sometimes you may encounter useful pieces of information that can be implementable for improving sales. It is also the best way of gauging customer satisfaction, collecting factual data that can be used to making better business decisions and can also be used to identifying brand advocates.

Offering Rewards and Loyalty Points

Getting new customers onboard is the key to business success, but keeping existing customers is even more important and crucial. Theirs is no doubt that shopper loyalty has huge benefits when it comes to keeping the current customers intact. Especially when your clients are unhappy about something, you can offer them small rewards or loyalty points as a gesture of goodwill. Rewarding is a perfect tool that will quickly help you to win back your loyal shopper so that he keeps on advocating your brand.

Final Thoughts

Well, they say “Rome wasn’t built in a day”. Similarly earning the loyalty of customers is not an overnight job. It requires patience and extensive hard work over a period of time. Although these five practices may not guarantee 100% results as they can vary from product to product, certainly have been tried tested and approved by veterans in the field. So I recommend you to put your maximum efforts in all the practices that improve brand loyalty and turn your customers into a marketing tool.

Ultimate Guide to Planning Content Marketing for WordPress

Ultimate Guide to Planning Content Marketing for WordPress Image

Content marketing is the process of creating and publishing valuable, unique, eye catching and high-quality content to engage, inform, and attract the audience. By doing this strategy, the marketers will be able to increase leads and finally expand their business. It is a well-known fact that the content plays an important role in today’s businesses.

If you have a WordPress website and want to attract the visitors, then you need to improve your content marketing strategy. In this post, we will explore ultimate guide to planning content marketing for WordPress.

1. Deep Research and Plan content marketing

In order to engage in content creation as well as publication, you need to make a research and content marketing strategy. You can follow below given steps:-

Define your Goal

First and foremost thing is to define your goal for creating a content marketing plan. You should ask yourself why you want to create content and make a content marketing tactic. You should set your aims and possible risks and thus make an effort to implement it.

Research

The second step is to do a deep research. For this, you have to use Google Keyword Planner. By using this tool, you can easily find out what folks are actually searching for on a search engine. You can make a note of relevant points which may help you to make your business different from others.

Know about Content Type

If you are a marketer and want to write the content yourself, then you should know what type of content you actually want to write for your WordPress site.

Type of content can be:

  • Entertaining

  • Tutorials

  • Promotional

  • Guides

  • News

  • Infographics

  • Business content

  • Informational

Determine CMS (content management system)

You must have CMS where you can easily manage your good and valuable content. Here are some relevant parts of content management:

  • Content analytics

  • Content publication

  • Content creation

2. Create Content

In order to succeed in content marketing, you should have high quality and unique content. It should be easy to read as well as engaging so that readers can enjoy it.

Ultimate Guide to Planning Content Marketing for WordPress- Content Marketing

If your content bores the readers, then it will not be useful for successful content marketing strategy. So, if you want to succeed in content marketing, then you should use the valuable content. Keep reading these points:

Stick to the Title or subject

Try to choose something potentially so that the audience will be interested in and stick to it. If you use multiple subjects in one content, then there is a possibility to lose your readers.

Give only relevant and useful information

Try to provide only relevant and useful information to the readers so that they can take interest in it. You should give Call to Action content. It means that the audience can read the information and apply for it. You can make titles like “Top 10 Ways to do XYZ” for content. This type of title can be worth reading because they provide relevant information.

Keep short and Precise Paragraphs

You should break paragraphs in 3-5 lines in every 100-130 words. By doing this, your readers may easily go through your content.

Take Backup Your Facts With Links

While creating the content, it is vital to add relevant links from other sites in order to support the facts you write. It will improve the reliability of content and readers will love to visit your website several times.

Add good size images

Images will help you to explain your article effectively. If you add a high-quality and relevant image in your article, then it will poke your content. For this, you may use screenshots. Try to add good graphic at every 350 – 400 words

Use Plugins of WordPress Content Marketing

There are many WordPress Plugins which will help you in managing your content. In order to streamline your content in an efficient way, you may use any one of them. 

Also read: Best 10 Useful WordPress Plugins for WordPress custom theme development services

Content Proofreading is must

The most important step is to proofread and edit your content twice in order to check small errors in writing and rectify them quickly. Thus, the readers can read an error-free content.

The WordPress users can use many ways to present content to readers. They can also use analytics in order to check what works best. Check out a few ways to make unique content in WP:

  • Buzzfeed and PlayBuzz Quizzes

  • CM Curated List Manager

3. Build an Email List

So, finally, you have got amazing content and now you want folks will read it, right? In order to promote it, you can use social media and email marketing.

Before start sending your good content through email, you should first build a relevant email list. It requires having a call-to-action (CTA) message which can easily motivate folks to sign-up. A subscription or popup box with a strong call-to-action can work amazing.

There are lots of tools via WordPress in order to make email marketing effective and easy effective. Check out some famous options:

  • OptinMonster

  • SumoMe

  • CM Popup Banners

4. Share Your Content on Social Media platforms

WordPress users can display Twitter or Facebook feeds with the use of free plugin such as Easy Twitter Feed Widget in order to improve the website readers to follow updates of your content.

It is a well-known fact that the effective social media tactic involves making it easier for audiences to share content from your WP site to their social media pages. So, this way, your content will be reached to lots of people.

Final Verdict

So, the above-mentioned checklist of basic tricks, suggestions, and Plugins which can help you to execute a great content marketing strategy for WP site and thus enhance awareness about your business in a proper way. 

20 Awesome Web Development Tools for Developers in 2018

Web Development Tools

Once upon web developers were coding in HTML and creating still web pages with a simple header, footer, and body layouts. With the advent of web designing and web programming technologies, we have highly complex websites or web portals.

The modern websites or web applications are using responsive web design technologies, and all are mobile friendly. Integration of various services, extensions, and components are common.

The majority of websites are data-driven anyhow and hosted on cloud services. Moreover, the mobile app is integrated for the sake of extended services and user experiences.

Therefore, today addressing bespoke needs of unique businesses and industries are challenging requirements for the web designers and web developers. Myriads of web development technologies and their tools further making the job of web developers daunting.

In order to extend helping hands to the web developers, we have collected a list of 20 awesome tools for web developers who opt for success in delivering excellence in their work.

Instead of listing directly, we have preferred to categorize the web development tools according to the stages and needs of the web development process.

Web Development Project Research & Management Tools

Creating a project definition by collecting

  • Project requirements (summary)
  • Target audience
  • Goals
  • Competitions
  • Marketing messages

Based on the collected data, web developers prepare project proposals, project creeps, and Gantt Charts for web development project management. In due course, we can take help of various tools and the modern project management software prevalent in the market. For instance,

Project Management Software (PMS)

Project management system consisting of a web application, database management application, and mobile apps. The web application is generally hosting on VPS or cloud services for better and economic access to data and other services for desktops like big screen clients and mobiles like thing clients.

Project management system is a working and collaborating tools with real-time tracking features. PMS lets you break project in milestones, tasks, and subtasks.

Project managers can assign tasks and subtasks to the designers, developers, and QA team by giving deadlines, hence maintaining milestones of the project.

No.1: Zoho

Zoho One

  • It offers plan projects with ease and offer refined control with subtasks, recurring tasks, and dependencies
  • Gantt charts enable visual details of the project process compared to initial planning
  • Feeds are updating you with the latest in your project and help your team coordinate
  • Timesheet feature allows all project participants to log billable and non-billable hours and can get invoice automatically and accordingly
  • Reporting feature provides detailed insights into project progress through advanced analytics and business intelligent application
  • Collaboration tools make collaboration of remotely teams seamlessly and spontaneously to take efficient decision
  • Document management tools sharing of various docs, files, and folders easy and version control system ensures the availability of the latest copy of everyone
  • Bug tracker features let you track bug, fix it, and test it
  • Mobile app integration is easy and with seamless experiences

Tasks Management Software

Of course, tasks management is a part of project management, but slightly different from it. PMS allows you to set a start date with an end date and definition of deliverables. With tasks management software, you can set unending tasks in unlimited numbers and manage all with real-time updates easily.

No.2: Trello

  • At one glance, Trello can tell you:
  • What’s being worked on
  • Who is working on what
  • Where something under the process
  • About all projects and tasks

Trello

It eases newbies to follow list and card within few moments.

Features:

  • Budget management
  • Bug tracking
  • Collaboration
  • File sharing
  • Idea management
  • Issue management
  • Milestone tracking
  • Project planning
  • Resource management
  • Task management
  • Testing & QA

Collaboration Management Software

Collaboration software enables sharing and communication easy by comprising apps and services. Thus, participants can handle text chats, voice calls, video calls, video conferences, and VOIP for smooth and comfortable conversations.

File and folder sharing makes easy with the help Dropbox, Google Doc, and other doc storage and sharing services besides file upload/transfer.

No.3: Slack

  • Slack is an excellent online tool with private backchannel chat
  • It is superb for nonessential communication and discussion
  • It has apps for all devices including mobiles and desktops
  • It is real-time cloud-based tool
  • It uses Channel feature to create spaces for different teams to converse and share docs
  • Anyone can join in channel within an account
  • You can name and rename the channels for ease and understand the structure of teams
  • Private conversation and direct messages are allowed besides the team or group
  • Private channels have lock icon while public has # – hashtag
  • Customization of Slack is easy with enough documentation and tutorials

Slack

Prototyping Tools

Prototyping brings ideas to life before writing a single line of real code. It enables quick ways of iteration ideas among the team and clients. Modern interactive and mobile-friendly prototyping tools enable us to create highly interactive, dynamic, and ready to design prototypes in the form of wireframes as well as design prototypes in desired file formats.

If you want to leverage advancement of prototyping technologies and tools available in the market, select your tool set out of following list and references.

No.4: Webflow

webflow

  • It offers fast and seamless prototyping experiences
  • With a single click, you can turn your prototypes in production ready website
  • Have visual CMS to create powerful and dynamic websites without writing any code, so freelance web designer prefer it instead of searching a web developer
  • It supports responsive design for all kinds of computing devices with web browser including smartphones and tablets
  • It lets you design animations
  • It can integrate your live prototypes with 400 services including Slack, Google Drive, MailChimp and so on

No.5: InVision

InVision

It is one of the most favorite prototyping tools among the web developer community across the globe because it constantly advances by adding new and relevant features to be contemporary.

  • It has convenient commenting feature that assures constant flow of feedback without disruption in designing
  • Project management page lets you organize design component into a status workflow
  • You can customize columns with a drag-n-dropped feature for various tasks such as:
    • To-do
    • In progress
    • Needs Reviews
    • Approved
  • The Boards feature allows you to make projects live and also act as presentation tool, asset manager for the projects, and space for Mood-Boards to share with clients and team
  • InVision supports various files and file formats from Sketch, Photoshop, animations, and link pages to simulate real-life scenario of your website
  • It integrates various cloud storage, testing services, and communication software for ease and advanced functionality

No.6: Adobe Comp

Adobe Comp lets you create responsive web design layouts for various devices and also allows it integrate with Photoshop, Illustrator, and InDesign like designing software.

Adobe Comp

With Adobe Stock and Typekit, it provides you images, graphics, and hundreds of fonts for prototyping. Adobe has created enough documentations for learners and Behance like the network to collect feedback to improve it further.

Web Designing Tools

No.7: Photoshop

Despite ever-changing landscape, Photoshop is still relevant and contemporary with the latest updates in features, functionality, and compliances. It is a great tool for creation of UI elements, web graphics, wireframes, and functional mockups.

Photoshop

It consisting of responsive templates for responsive web and mobile app designing. It has a complete set of color swatches and various UI elements, which are ready to use.

It offers the latest compressing engines and compatibility for all kinds of file formats to export the design and integrates illustrators like software.

No.8: Illustrator

Illustrator is a tool based on points and math and vector has a big part in the creation of artwork in the era of responsive designing. Besides PNG, it supports JPG, GIF, and the latest adoption SVG on the web. Illustrator is a part of the creative cloud and offers access to TypeKit library.

Illustrator

Today responsive web designer prefer grid base design and illustrator has framework containing fluid grid (CSS) to give pixel perfect design outcomes. Illustrator lets you create a wireframe, prototypes, and complete design whatever you need.

It has tons of time-saving features like symbols, texts, graphics styles, live shapes, dynamic buttons, swatches, and much more.

No.9: Sketch

Modern web design technologies are shifting, and Photoshop/Illustrator like programs fall short as UI and web design tool in modern contexts. Therefore, Sketch is now the choice of many.

Sketch

  • Everything on Sketch is vector so scaling easy in responsive web design era
  • Smart guides allow you to complete snap-align all layers
  • Built in grids make changes in the column or gutter width easy
  • Infinite Canvas lets you create multiple artboards for responsive design instances
  • Native font rendering is closer to the web, so differentiations in looks have not any room
  • No need to slice and exporting is easy even for retina display resolutions
  • Due to essential only features, software in never bogged down

Programming Tools

To address the intricate web programming challenges, web developers should have more than an IDE or simple text editors. Web development companies are working in collaboration with team and clients so sharing libraries, keeping versioning, tasks management, communication, and testing should be in the collaborative environment.

Therefore, most of the modern tools are cloud based or use VPS hosting for local servers too. Let’s check which tools are viable in present moment.

No.10: Notepad++

Notepad++

  • Running in Windows environment
  • WYSIWYG interface
  • Syntax Highlighting and Syntax Folding
  • Auto-completion
  • Multiple views and Docs support
  • Drag-n-drop interface
  • Brace and Indent guideline Highlighting features
  • Macro recording and playback

No.11: IntelliJ IDEA

IntelliJ IDEA

  • It has cross-platform supports for Windows, Linux, and Mac OS X
  • Advanced code editing features
  • Multilingual supports
  • Multiple programming technologies support
  • Multiple frameworks support
  • Teamwork facilitation
  • Features to keep code quality high
  • Offers integrated environment
  • Room for customization and extensibility

No.12: jEdit

jEdit

  • It is a preference of seasoned programmers of all major computing OS platforms
  • It has built-in Macro language
  • Plugin available for extended features and functionality with managing interface
  • Auto indentation
  • Auto syntax highlights
  • Support for a vast character encodings along with standard
  • Selective folding
  • Word wrap feature
  • Configurable and customizable

Testing Tools

Testing is essential to assure the quality of software or website/web application. Today we have various testing frameworks for software testing, GUI testing, load testing, security testing, and unit testing.

No.13: WebLOAD

WebLOAD

  • Flexibility to create different testing scenario
  • Supports hundreds of web technologies
  • Has powerful correlation engine
  • Auto-detection of bottlenecks
  • Generating load on cloud or premise

No.14: Selenium

Selenium

Web automation tool as a plugin in the browser, Firefox.

  • It can record and playback
  • Easy to use IDE and tons of features
  • Easy execution
  • Supports for Java, C#, PHP, Perl, Python, and Ruby like languages
  • Supports for all major browsers
  • Easy integration with other testing tools

No.15: Junit

JUnit

  • It is best to write repeatable tests
  • It follows architecture of xUnit framework
  • It is excellent software to write and run automated tests

Hosting Tools

No.16: Domai.nr

Domai.nr

Checking the availability of domains and getting appropriate suggestions is an important task for hosting. However, hosting providers have own tools on their websites, but an independent tool can make a difference to make the right decision.

  • Domai.nr lets you check the availability of your selected domain names
  • More suggestions available against your given domain name
  • It fast and accurate

No.17: SmartFTP

SmartFTP

  • It is a File Transfer Protocol (FTP) tool
  • Help in website deployment and maintenance
  • Allow file uploads and downloads
  • Support multimedia content for file transfer like images, audio, video, and text docs
  • Automate file transfer process
  • Sync local and remote files
  • Solid backup system

No.18: Online Bandwidth Calculators

There are many online tools available for free and need to enter your data.

Online Bandwidth Calculators

  • It lets you estimate the amount of traffic in GB/Month
  • You need to give expected monthly page views
  • Need to give average web page size

Marketing Tools

No.19: Google Analytics

Google Analytics

  • If you want to know what is happening on your website, Google Analytics integration is a must.
  • It provides overview and details of your web traffic
  • You can find granulated data with the best presentation
  • Reports are available in visual formats like graphs, tables, and charts
  • You can save reports or download in various formats like datasheet, PDF files, docs, and so on
  • You can examine conversion funnels and measure success of your marketing campaigns like PPC, SEO, and SMO at once

Communication Tools

No.20: Skype

Skype

Instant messengers are inevitable tools for the modern web developers. Skype lets you make textual chats, exchange docs, images, videos, and other content files easily.

You can make direct phone call from the Skype and create video chat conference with clients or the entire team.

Conclusion:

The listed tools are top tools used by the majority of web developers to create small to big scale websites or web applications. There are other tools used in the various projects, and those are programming technology specific, so we have avoided listing those here.

If you are in search of an impeccable team of web developers who are accustomed to all major and contemporary web development tools and capable of delivering desired results, we can help you.

 

 

9 Amazing Shopify Themes for E-Commerce Websites

Shopify Themes for E-Commerce Websites

Setting up a new store is extremely easy with Shopify. Shopify is quickly becoming the platform for designing feature-rich and stylish eCommerce websites. Shopify is a leading CMS that features a large number of attractive and feature-rich themes that contribute to the success of a website. At present, Shopify features 11 unique themes that are available free for installation.

This blog lists top 9 Shopify themes for eCommerce websites that can help you set up a brilliant website design for your business.

Let’s explore in detail:

Maroko

maroko

https://themeforest.net/item/maroko-responsive-shopify-theme/15023110

Maroko Shopify theme is for all those who prefer to have a template designed for multi-purpose tasks. Since it’s a premium theme, buyers also get the opportunity to take advantage of its support package. By making use of the support package, you can also reach the developer to get results you are looking for.

Optimized for mobile, retina-ready, Maroko theme supports multiple font styles and icons. The other functionalities that come available with the theme are, quick configuration panel, custom login, custom product slider, newsletter notification pop up box, custom 404 page and Google Maps to help locate the address.

It has a fully responsive design and also automatically adjusts to any screen size or resolution. 

Also read: 5 Steps to Make Your eCommerce Website Successful

BStore

bstore

https://themeforest.net/item/bstore-responsive-ecommerce-shopify-theme/15314050

BStore is a modern, responsive Shopify theme for all those businesses that are looking forward to setting up an eCommerce store. This theme also provides multiple layout styles that offer the flexibility to experiment with designs that look great with product listings.

The design of product pages is template based and it also allows for customization. Keeping responsiveness as the top priority, the theme allows mobile users enjoy an equally stunning version of the website. BStore’s product slider allows you to promote your best products within the slider.

Built using modern CSS3 and Bootstrap3, the theme is again favorable for Bootstrap users. Organizing emails become a breeze with BStore. A custom newsletter widget is inbuilt with the theme and allows businesses to stay in touch with their customers.

Moist

moist

https://themeforest.net/item/moist-single-product-responsive-shopify-theme/14445280

Moist is a responsive theme by Shopify meant for displaying a single product in an eCommerce website. It is featured with strong CTA’s, clean layout, easy to use menu, intuitive UI and subtle effects.

The theme keeps its eye on 3 most important things, namely, brand, product and CTA. It also includes a styled login and register page, quick re-ordering of home page layout, SEO optimization, social sharing, parallax effects, responsive design, customizable colors along with grid and list layouts.

The theme works superbly well for those businesses that have a signature product or are in the initial stages of their business.

Annabelle

Annabelle

http://spacesquirrel.co/freebies/annabelle

Annabelle is again a free multi-purpose ecommerce website development theme by Shopify that can be accommodated to any type of eCommerce store. A huge front page slider present at the top captures the eye at once. The slider can be used for binding products, products categories etc. As far as the designing part is concerned, the theme features homepage, product page, product collection page, advanced filtering that integrates with wishlist, contact page, currency management, bootstrap, Google fonts, social media, payment, blog design and so on.

Focus

Focus

https://themeforest.net/item/focus-responsive-shopify-theme/15956839

Focus is a minimal-style template that is used in websites that allow for selling a range of specific products. The design features, homepage, catalog page, about page, blog page, contact us page. These pages help a customer move from being interested in the product to finalizing the purchase.

The footer space has some important elements to display links, search bar, and social media icons. A widget made available with the theme also lets businesses collect subscribers for themselves.

New standard

new standard

https://the-new-standard-theme.myshopify.com/

Maintaining standards in an eCommerce business count to be extremely important. A store with poor loading, errors or inconsistencies will definitely drag customers away. The New Standard theme eliminates the chances by offering a stunning dark-style theme for selling premium products in the store.

The design is appealing whereas the features available with the theme resemble minimalism. Right from design colors to lighter themes, customers have umpteen choices to opt.

In the past, there have been issues reported in posting video content, not having a welcome message to present new customers. So, these are some basic points for you to consider when selecting the New Standard theme for your business.

Timber

timber

https://www.shopify.com/timber

Being an active participant in the open-source community, Shopify’s Timber framework is specifically made for front-end web development. This theme can be used by theme creators of any qualification for developing themes of any type.

Newbies in the industry can take advantage of starter templates, CSS frameworks, liquid markup and modules provided in Timber. There are some features that automatically allow designing standalone themes that function within its scope.

In addition to it, there is some other search engine optimized and social media features also included that can generate higher returns of organic traffic.

Milano

Milano

https://themeforest.net/item/milano-responsive-shopify-theme/14982869

Milano features an OViC framework that comes with a unique set of features that include multiple layouts, sticky navigation menus, multilingual support, brand logos along with an integrated content management platform.

The design featured is flat with this high-end Shopify theme collection.

Also read: Best Practices for eCommerce Navigation and Performance

Handy

Handy

https://themeforest.net/item/handy-handmade-shop-shopify-theme/15515080

Handy is a simplified yet responsive Shopify theme for eCommerce. The theme works as a great choice for businesses that are looking forward to selling hand made products.

The theme comes with plenty of features along with layout configurator that allows setting custom layouts, video slideshow, wishlist, MailChimp integration, social networking and so on.

The admin panel further allows you to customize colors as well as change fonts throughout the theme.

Now it’s time to make your choice:

The themes mentioned above are completely platform compatible, therefore running an online business would be quite exciting using them. However, before starting, you need to take few points into consideration to ensure that you don’t start off on the wrong foot.

A website design is an important element that needs to be taken care of. With the best eCommerce Shopify themes mentioned above, businesses will be able to start an online store with an effective design. To make your ecommerce business a success, one can consult ecommerce development companies, for a fast and seo friendly ecommerce website to get maximum benefit.

A quick process of indexing your new webpage on Google

tips-google-index-website

Without the SEO, your website is like a wine shop in the middle of the desert. That is why the SEO is must activity that every business owner who has a website should do. However, indexing the website on the Google search engine ranking page is a task which requires time, and you would have to wait for months if you want your website to be listed on the top of Google search engine ranking page. Or, there is the second case too.

Some people who own the website and already getting the services of SEO often struggles to index their new page of the website on the Google SERP. The purpose of adding any new webpage could be different. It could be just another landing page or a new web page for the service or product that you recently introduced. That is why it needs to be listed on the top of the Google SERP so people can know about your services as soon as possible. That is why the need to get it on the top of Google SERP is imperative, but I am here to help you.

In the next lines of this article, I am going to tell you some of the best techniques of the SEO that many top-notch SEO professionals use. The following is a quick process of indexing your new webpage on the Google.

Sitemap:

sitemap

Whenever you have to list the pages on your website, you have to create a sitemap which is an XML document placed on the website’s server. This document is responsible for making the crawling habit of the Google. This document tells the Google that when a new page has been added and how often you make changes on specific pages. You can use different tools and plugins which can help you in making automatic changes and update your sitemap according to it and also submit it to search engines. This is the best practice for those who have the e-commerce website and deals with hundreds of products.

Sitemap submission to Google Webmaster tools:

Sitemap-To-Google-Webmaster-Tool

If you have recently developed your website, then you should take its sitemap to the Google Webmaster Tools. If you have missed this trick, then nothing has lost because you can still make a Google account and then signup for the Webmaster tools. All you have to do then is to add your sitemap to the Webmaster tool by going into Optimization > Sitemaps and then add the link in your website’s sitemap to Webmaster tools which keep the Google updated about the changes in your website.

The Google Analytics:

google-analytics

The Google Analytics is one of the most important tools for the SEO and indexing your website at the top. This tool can also help you in tracking the web pages of your website and all traffic. This is another tool which counts a lot whenever the Google crawler crawls your website. Moreover, it will also help you in making strategy and campaign based on the pattern of your traffic and focusing on the areas from where you are not getting enough traffic that you should get.

Website URL Submission to Search Engines:

search-engine-url-submission

If you are getting the services of the SEO, then you’re a concerned agency or any SEO individual would not recommend you submit your Website URL to Search Engine and let the search engine crawler crawl your website on your own. However, it doesn’t hurt anything and will only take a moment of yours. That is why you should submit your URL by signing into your account of Webmaster tool and going to the “Submit URL” option in it. Moreover, you can get some extra reward too, if you register your website on other search engines like Bing.

Update it on Social Profiles:

social-media-encompasses

The crawler of the Google travels through links to links. That is why if you have your links in numerous places, then you can easily get the crawler on your website too often. That is why having a strong social media profile is also important. This is the best and a quick method of getting some clicks or adding it to your new website or new webpage. You can also put the buttons on different social media websites like Facebook, Twitter, LinkedIn, Google+ or any other social media website which you use.

Share your webpage links:

share-signs link

When you have finished adding your new webpage link into your new or existing social media profiles, now this is the time of sharing it with others. Share the link as much as you can and create a buzz on the social media websites because it is important. The links on the social media websites are nofollow however search engines do notice if your link start appearing on the social media websites too often. The reason why sharing a nofollow link is important is that the search engines do track the social signals that are why you have a great chance of not only getting traffic from these websites but also get noticed by the Google and other search engines.

Bookmarking:

Examples-of-Lesser-Known-Social-Bookmarking

There are many websites which allow you to do social bookmarking. Sites like Delicious or the Stumble Upon are the best social bookmarking websites. This will do different things with your new webpage and the website as a whole. It will get you more visitors than any other practice. All the users of the site on which you place your bookmark will turn into your market and out of those who would be in need of the service in which you do business will definitely contact you. That is why you not only get more traffic from these social bookmarking websites but also get verified customers. Secondary this is another way of sending more social signals to the Google. The many social bookmarks, you will create the mow social signal you can generate which will surely get noticed by the Google or any other search engine. Last but not the least it is another method to speed up your process of indexing. The social bookmarking platforms are one of those platforms which get crawled constantly which makes your link to crawl multiple times too. That is why bookmarking your new webpage you can get it on the SERP quicker than your thought.