Ways to Get Your Customers to Actively Promote Your Brand

Promote your blog

Entrepreneurship is the game of pushing right buttons at the right time. Owing to the fact that startups are risky maneuvers, a wise entrepreneur will play all his cards smartly. This matters a lot especially when your startups require a strong customer base to survive, which is directly proportional to the proficiency of your marketing campaigns. This is the point where you start pouring loads of investment in marketing and advertising, sometimes at the risk of compromising the quality, quantity or services.

Running my digital marketing agency for years, I have realized that customers can easily be used as a marketing tool. The best way to advertise your brand is to let your customers do it for you. But for this marketing strategy to work more effectively you need to build a strong corporate identity, you need to give reasons to your customers to stay loyal to your brand.

What is Brand Evangelism?

the art of evangelism

We all have this strange urge to share our buying experiences with others. Brand Evangelism is the finest form of dedication where a customer becomes an ardent follower and a brand’s advocate. Whether it’s a good book or a movie or, a great meal, the customer always likes to share company’s motives and becomes involved in every way possible to promote the brand.

However getting your customers to this point is not an easy job. Here are five ways to make sure that your pool of brand evangelists is constantly rising.

Create a Distinction

Let’s first dissect “I need to buy moments”. What allows you to select one T-shirt brand over another, or over any generic product? The primary reason for why popular brands always succeed in making a cut through customers’ mind is because they create a difference. Being odd here is the key; your brand must stand out among your competitors. That does not mean of making enemies out of your competitors. Your enterprise must define its principles and should depict themselves differently from its competitors or rivals. Make yourself different so that the average consumer can figure out the difference noticeable and falls to try your products or services.

Create a community to Create Value

This is the age where customers are more connected and empowered than ever. An active customer community builds the trust and offers customers a platform to interact and support each other. A sophisticated customer community is a stage where the consumer goes candid in exchanging opinions, sharing experiences and unwinds queries about your products and services. A strong customer community can also help customers achieve personal and professional growth. It provides you an opportunity to encourage event attendance, enable your customers to learn tips from one another and have their questions answered by fellow customers. By giving the customers a chance to say on a product or service you can show them that you are interested in their success. It gives them a deeper connection with the company and creates a high-level engagement with current and future customers. Creating a customer community might appear to be a daunting task, but these days the community can be online. This increases preservation rate and overall profitability.

Give Out Individual Attention

As a customer, we all want to grab seller’s attention. It makes up feel important and gives us the sense that our opinion matters. While several tools and applications are available, that can keep most customers engaged, but nobody like to interact with robots. We, humans, are emotional beings and this is why a supports team must be at your disposal round the clock, to assign anyone of them to a customer that needs individual attention to purchase your products. It may sound a bit tricky business, but social media channels have made it a lot easier. For the ease of customers, several login tools are available through which customers can sign up to your eCommerce website without any hassle and you can easily reach them out on individual levels and respond them with full attention.

Value Customer Feedback

Customer feedback is classified as a marketing term because it is a source that helps marketers as well as the business owners with the insight that they can utilize to improve their activities, products or overall customer experience. Acquiring and generating feedback from customers can be tricky but is the most important skill for a business builder. It helps your company at all levels of brand building and management. Ignoring customer feedback harms like a double-edged sword. It not only deprives you of the valuable information that you can incorporate to create a better customer experience but also adversely affects your company’s image between customers and the community.

Collect and listen carefully to the feedback about your brand, and sometimes you may encounter useful pieces of information that can be implementable for improving sales. It is also the best way of gauging customer satisfaction, collecting factual data that can be used to making better business decisions and can also be used to identifying brand advocates.

Offering Rewards and Loyalty Points

Getting new customers onboard is the key to business success, but keeping existing customers is even more important and crucial. Theirs is no doubt that shopper loyalty has huge benefits when it comes to keeping the current customers intact. Especially when your clients are unhappy about something, you can offer them small rewards or loyalty points as a gesture of goodwill. Rewarding is a perfect tool that will quickly help you to win back your loyal shopper so that he keeps on advocating your brand.

Final Thoughts

Well, they say “Rome wasn’t built in a day”. Similarly earning the loyalty of customers is not an overnight job. It requires patience and extensive hard work over a period of time. Although these five practices may not guarantee 100% results as they can vary from product to product, certainly have been tried tested and approved by veterans in the field. So I recommend you to put your maximum efforts in all the practices that improve brand loyalty and turn your customers into a marketing tool.

Ultimate Guide to Planning Content Marketing for WordPress

Ultimate Guide to Planning Content Marketing for WordPress Image

Content marketing is the process of creating and publishing valuable, unique, eye catching and high-quality content to engage, inform, and attract the audience. By doing this strategy, the marketers will be able to increase leads and finally expand their business. It is a well-known fact that the content plays an important role in today’s businesses.

If you have a WordPress website and want to attract the visitors, then you need to improve your content marketing strategy. In this post, we will explore ultimate guide to planning content marketing for WordPress.

1. Deep Research and Plan content marketing

In order to engage in content creation as well as publication, you need to make a research and content marketing strategy. You can follow below given steps:-

Define your Goal

First and foremost thing is to define your goal for creating a content marketing plan. You should ask yourself why you want to create content and make a content marketing tactic. You should set your aims and possible risks and thus make an effort to implement it.

Research

The second step is to do a deep research. For this, you have to use Google Keyword Planner. By using this tool, you can easily find out what folks are actually searching for on a search engine. You can make a note of relevant points which may help you to make your business different from others.

Know about Content Type

If you are a marketer and want to write the content yourself, then you should know what type of content you actually want to write for your WordPress site.

Type of content can be:

  • Entertaining

  • Tutorials

  • Promotional

  • Guides

  • News

  • Infographics

  • Business content

  • Informational

Determine CMS (content management system)

You must have CMS where you can easily manage your good and valuable content. Here are some relevant parts of content management:

  • Content analytics

  • Content publication

  • Content creation

2. Create Content

In order to succeed in content marketing, you should have high quality and unique content. It should be easy to read as well as engaging so that readers can enjoy it.

Ultimate Guide to Planning Content Marketing for WordPress- Content Marketing

If your content bores the readers, then it will not be useful for successful content marketing strategy. So, if you want to succeed in content marketing, then you should use the valuable content. Keep reading these points:

Stick to the Title or subject

Try to choose something potentially so that the audience will be interested in and stick to it. If you use multiple subjects in one content, then there is a possibility to lose your readers.

Give only relevant and useful information

Try to provide only relevant and useful information to the readers so that they can take interest in it. You should give Call to Action content. It means that the audience can read the information and apply for it. You can make titles like “Top 10 Ways to do XYZ” for content. This type of title can be worth reading because they provide relevant information.

Keep short and Precise Paragraphs

You should break paragraphs in 3-5 lines in every 100-130 words. By doing this, your readers may easily go through your content.

Take Backup Your Facts With Links

While creating the content, it is vital to add relevant links from other sites in order to support the facts you write. It will improve the reliability of content and readers will love to visit your website several times.

Add good size images

Images will help you to explain your article effectively. If you add a high-quality and relevant image in your article, then it will poke your content. For this, you may use screenshots. Try to add good graphic at every 350 – 400 words

Use Plugins of WordPress Content Marketing

There are many WordPress Plugins which will help you in managing your content. In order to streamline your content in an efficient way, you may use any one of them.

Content Proofreading is must

The most important step is to proofread and edit your content twice in order to check small errors in writing and rectify them quickly. Thus, the readers can read an error-free content.

The WordPress users can use many ways to present content to readers. They can also use analytics in order to check what works best. Check out a few ways to make unique content in WP:

  • Buzzfeed and PlayBuzz Quizzes

  • CM Curated List Manager

3. Build an Email List

So, finally, you have got amazing content and now you want folks will read it, right? In order to promote it, you can use social media and email marketing.

Before start sending your good content through email, you should first build a relevant email list. It requires having a call-to-action (CTA) message which can easily motivate folks to sign-up. A subscription or popup box with a strong call-to-action can work amazing.

There are lots of tools via WordPress in order to make email marketing effective and easy effective. Check out some famous options:

  • OptinMonster

  • SumoMe

  • CM Popup Banners

4. Share Your Content on Social Media platforms

WordPress users can display Twitter or Facebook feeds with the use of free plugin such as Easy Twitter Feed Widget in order to improve the website readers to follow updates of your content.

It is a well-known fact that the effective social media tactic involves making it easier for audiences to share content from your WP site to their social media pages. So, this way, your content will be reached to lots of people.

Final Verdict

So, the above-mentioned checklist of basic tricks, suggestions, and Plugins which can help you to execute a great content marketing strategy for WP site and thus enhance awareness about your business in a proper way.

20 Awesome Web Development Tools for Developers in 2018

Web Development Tools

Once upon web developers were coding in HTML and creating still web pages with a simple header, footer, and body layouts. With the advent of web designing and web programming technologies, we have highly complex websites or web portals.

The modern websites or web applications are using responsive web design technologies, and all are mobile friendly. Integration of various services, extensions, and components are common.

The majority of websites are data-driven anyhow and hosted on cloud services. Moreover, the mobile app is integrated for the sake of extended services and user experiences.

Therefore, today addressing bespoke needs of unique businesses and industries are challenging requirements for the web designers and web developers. Myriads of web development technologies and their tools further making the job of web developers daunting.

In order to extend helping hands to the web developers, we have collected a list of 20 awesome tools for web developers who opt for success in delivering excellence in their work.

Instead of listing directly, we have preferred to categorize the web development tools according to the stages and needs of the web development process.

Web Development Project Research & Management Tools

Creating a project definition by collecting

  • Project requirements (summary)
  • Target audience
  • Goals
  • Competitions
  • Marketing messages

Based on the collected data, web developers prepare project proposals, project creeps, and Gantt Charts for web development project management. In due course, we can take help of various tools and the modern project management software prevalent in the market. For instance,

Project Management Software (PMS)

Project management system consisting of a web application, database management application, and mobile apps. The web application is generally hosting on VPS or cloud services for better and economic access to data and other services for desktops like big screen clients and mobiles like thing clients.

Project management system is a working and collaborating tools with real-time tracking features. PMS lets you break project in milestones, tasks, and subtasks.

Project managers can assign tasks and subtasks to the designers, developers, and QA team by giving deadlines, hence maintaining milestones of the project.

No.1: Zoho

Zoho One

  • It offers plan projects with ease and offer refined control with subtasks, recurring tasks, and dependencies
  • Gantt charts enable visual details of the project process compared to initial planning
  • Feeds are updating you with the latest in your project and help your team coordinate
  • Timesheet feature allows all project participants to log billable and non-billable hours and can get invoice automatically and accordingly
  • Reporting feature provides detailed insights into project progress through advanced analytics and business intelligent application
  • Collaboration tools make collaboration of remotely teams seamlessly and spontaneously to take efficient decision
  • Document management tools sharing of various docs, files, and folders easy and version control system ensures the availability of the latest copy of everyone
  • Bug tracker features let you track bug, fix it, and test it
  • Mobile app integration is easy and with seamless experiences

Tasks Management Software

Of course, tasks management is a part of project management, but slightly different from it. PMS allows you to set a start date with an end date and definition of deliverables. With tasks management software, you can set unending tasks in unlimited numbers and manage all with real-time updates easily.

No.2: Trello

  • At one glance, Trello can tell you:
  • What’s being worked on
  • Who is working on what
  • Where something under the process
  • About all projects and tasks

Trello

It eases newbies to follow list and card within few moments.

Features:

  • Budget management
  • Bug tracking
  • Collaboration
  • File sharing
  • Idea management
  • Issue management
  • Milestone tracking
  • Project planning
  • Resource management
  • Task management
  • Testing & QA

Collaboration Management Software

Collaboration software enables sharing and communication easy by comprising apps and services. Thus, participants can handle text chats, voice calls, video calls, video conferences, and VOIP for smooth and comfortable conversations.

File and folder sharing makes easy with the help Dropbox, Google Doc, and other doc storage and sharing services besides file upload/transfer.

No.3: Slack

  • Slack is an excellent online tool with private backchannel chat
  • It is superb for nonessential communication and discussion
  • It has apps for all devices including mobiles and desktops
  • It is real-time cloud-based tool
  • It uses Channel feature to create spaces for different teams to converse and share docs
  • Anyone can join in channel within an account
  • You can name and rename the channels for ease and understand the structure of teams
  • Private conversation and direct messages are allowed besides the team or group
  • Private channels have lock icon while public has # – hashtag
  • Customization of Slack is easy with enough documentation and tutorials

Slack

Prototyping Tools

Prototyping brings ideas to life before writing a single line of real code. It enables quick ways of iteration ideas among the team and clients. Modern interactive and mobile-friendly prototyping tools enable us to create highly interactive, dynamic, and ready to design prototypes in the form of wireframes as well as design prototypes in desired file formats.

If you want to leverage advancement of prototyping technologies and tools available in the market, select your tool set out of following list and references.

No.4: Webflow

webflow

  • It offers fast and seamless prototyping experiences
  • With a single click, you can turn your prototypes in production ready website
  • Have visual CMS to create powerful and dynamic websites without writing any code, so freelance web designer prefer it instead of searching a web developer
  • It supports responsive design for all kinds of computing devices with web browser including smartphones and tablets
  • It lets you design animations
  • It can integrate your live prototypes with 400 services including Slack, Google Drive, MailChimp and so on

No.5: InVision

InVision

It is one of the most favorite prototyping tools among the web developer community across the globe because it constantly advances by adding new and relevant features to be contemporary.

  • It has convenient commenting feature that assures constant flow of feedback without disruption in designing
  • Project management page lets you organize design component into a status workflow
  • You can customize columns with a drag-n-dropped feature for various tasks such as:
    • To-do
    • In progress
    • Needs Reviews
    • Approved
  • The Boards feature allows you to make projects live and also act as presentation tool, asset manager for the projects, and space for Mood-Boards to share with clients and team
  • InVision supports various files and file formats from Sketch, Photoshop, animations, and link pages to simulate real-life scenario of your website
  • It integrates various cloud storage, testing services, and communication software for ease and advanced functionality

No.6: Adobe Comp

Adobe Comp lets you create responsive web design layouts for various devices and also allows it integrate with Photoshop, Illustrator, and InDesign like designing software.

Adobe Comp

With Adobe Stock and Typekit, it provides you images, graphics, and hundreds of fonts for prototyping. Adobe has created enough documentations for learners and Behance like the network to collect feedback to improve it further.

Web Designing Tools

No.7: Photoshop

Despite ever-changing landscape, Photoshop is still relevant and contemporary with the latest updates in features, functionality, and compliances. It is a great tool for creation of UI elements, web graphics, wireframes, and functional mockups.

Photoshop

It consisting of responsive templates for responsive web and mobile app designing. It has a complete set of color swatches and various UI elements, which are ready to use.

It offers the latest compressing engines and compatibility for all kinds of file formats to export the design and integrates illustrators like software.

No.8: Illustrator

Illustrator is a tool based on points and math and vector has a big part in the creation of artwork in the era of responsive designing. Besides PNG, it supports JPG, GIF, and the latest adoption SVG on the web. Illustrator is a part of the creative cloud and offers access to TypeKit library.

Illustrator

Today responsive web designer prefer grid base design and illustrator has framework containing fluid grid (CSS) to give pixel perfect design outcomes. Illustrator lets you create a wireframe, prototypes, and complete design whatever you need.

It has tons of time-saving features like symbols, texts, graphics styles, live shapes, dynamic buttons, swatches, and much more.

No.9: Sketch

Modern web design technologies are shifting, and Photoshop/Illustrator like programs fall short as UI and web design tool in modern contexts. Therefore, Sketch is now the choice of many.

Sketch

  • Everything on Sketch is vector so scaling easy in responsive web design era
  • Smart guides allow you to complete snap-align all layers
  • Built in grids make changes in the column or gutter width easy
  • Infinite Canvas lets you create multiple artboards for responsive design instances
  • Native font rendering is closer to the web, so differentiations in looks have not any room
  • No need to slice and exporting is easy even for retina display resolutions
  • Due to essential only features, software in never bogged down

Programming Tools

To address the intricate web programming challenges, web developers should have more than an IDE or simple text editors. Web development companies are working in collaboration with team and clients so sharing libraries, keeping versioning, tasks management, communication, and testing should be in the collaborative environment.

Therefore, most of the modern tools are cloud based or use VPS hosting for local servers too. Let’s check which tools are viable in present moment.

No.10: Notepad++

Notepad++

  • Running in Windows environment
  • WYSIWYG interface
  • Syntax Highlighting and Syntax Folding
  • Auto-completion
  • Multiple views and Docs support
  • Drag-n-drop interface
  • Brace and Indent guideline Highlighting features
  • Macro recording and playback

No.11: IntelliJ IDEA

IntelliJ IDEA

  • It has cross-platform supports for Windows, Linux, and Mac OS X
  • Advanced code editing features
  • Multilingual supports
  • Multiple programming technologies support
  • Multiple frameworks support
  • Teamwork facilitation
  • Features to keep code quality high
  • Offers integrated environment
  • Room for customization and extensibility

No.12: jEdit

jEdit

  • It is a preference of seasoned programmers of all major computing OS platforms
  • It has built-in Macro language
  • Plugin available for extended features and functionality with managing interface
  • Auto indentation
  • Auto syntax highlights
  • Support for a vast character encodings along with standard
  • Selective folding
  • Word wrap feature
  • Configurable and customizable

Testing Tools

Testing is essential to assure the quality of software or website/web application. Today we have various testing frameworks for software testing, GUI testing, load testing, security testing, and unit testing.

No.13: WebLOAD

WebLOAD

  • Flexibility to create different testing scenario
  • Supports hundreds of web technologies
  • Has powerful correlation engine
  • Auto-detection of bottlenecks
  • Generating load on cloud or premise

No.14: Selenium

Selenium

Web automation tool as a plugin in the browser, Firefox.

  • It can record and playback
  • Easy to use IDE and tons of features
  • Easy execution
  • Supports for Java, C#, PHP, Perl, Python, and Ruby like languages
  • Supports for all major browsers
  • Easy integration with other testing tools

No.15: Junit

JUnit

  • It is best to write repeatable tests
  • It follows architecture of xUnit framework
  • It is excellent software to write and run automated tests

Hosting Tools

No.16: Domai.nr

Domai.nr

Checking the availability of domains and getting appropriate suggestions is an important task for hosting. However, hosting providers have own tools on their websites, but an independent tool can make a difference to make the right decision.

  • Domai.nr lets you check the availability of your selected domain names
  • More suggestions available against your given domain name
  • It fast and accurate

No.17: SmartFTP

SmartFTP

  • It is a File Transfer Protocol (FTP) tool
  • Help in website deployment and maintenance
  • Allow file uploads and downloads
  • Support multimedia content for file transfer like images, audio, video, and text docs
  • Automate file transfer process
  • Sync local and remote files
  • Solid backup system

No.18: Online Bandwidth Calculators

There are many online tools available for free and need to enter your data.

Online Bandwidth Calculators

  • It lets you estimate the amount of traffic in GB/Month
  • You need to give expected monthly page views
  • Need to give average web page size

Marketing Tools

No.19: Google Analytics

Google Analytics

  • If you want to know what is happening on your website, Google Analytics integration is a must.
  • It provides overview and details of your web traffic
  • You can find granulated data with the best presentation
  • Reports are available in visual formats like graphs, tables, and charts
  • You can save reports or download in various formats like datasheet, PDF files, docs, and so on
  • You can examine conversion funnels and measure success of your marketing campaigns like PPC, SEO, and SMO at once

Communication Tools

No.20: Skype

Skype

Instant messengers are inevitable tools for the modern web developers. Skype lets you make textual chats, exchange docs, images, videos, and other content files easily.

You can make direct phone call from the Skype and create video chat conference with clients or the entire team.

Conclusion:

The listed tools are top tools used by the majority of web developers to create small to big scale websites or web applications. There are other tools used in the various projects, and those are programming technology specific, so we have avoided listing those here.

If you are in search of an impeccable team of web developers who are accustomed to all major and contemporary web development tools and capable of delivering desired results, we can help you.

 

 

9 Amazing Shopify Themes for E-Commerce Websites

Amazing Shopify Themes for E-Commerce Websites

Setting up a new store is extremely easy with Shopify. Shopify is quickly becoming the platform for designing feature-rich and stylish eCommerce websites. Shopify is a leading CMS that features a large number of attractive and feature-rich themes that contribute to the success of a website. At present, Shopify features 11 unique themes that are available free for installation.

This blog lists top 9 Shopify themes for eCommerce websites that can help you set up a brilliant website design for your business.

Let’s explore in detail:

Maroko

maroko

https://themeforest.net/item/maroko-responsive-shopify-theme/15023110

Maroko Shopify theme is for all those who prefer to have a template designed for multi-purpose tasks. Since it’s a premium theme, buyers also get the opportunity to take advantage of its support package. By making use of the support package, you can also reach the developer to get results you are looking for.

Optimized for mobile, retina-ready, Maroko theme supports multiple font styles and icons. The other functionalities that come available with the theme are, quick configuration panel, custom login, custom product slider, newsletter notification pop up box, custom 404 page and Google Maps to help locate the address.

It has a fully responsive design and also automatically adjusts to any screen size or resolution.

BStore

bstore

https://themeforest.net/item/bstore-responsive-ecommerce-shopify-theme/15314050

BStore is a modern, responsive Shopify theme for all those businesses that are looking forward to setting up an eCommerce store. This theme also provides multiple layout styles that offer the flexibility to experiment with designs that look great with product listings.

The design of product pages is template based and it also allows for customization. Keeping responsiveness as the top priority, the theme allows mobile users enjoy an equally stunning version of the website. BStore’s product slider allows you to promote your best products within the slider.

Built using modern CSS3 and Bootstrap3, the theme is again favorable for Bootstrap users. Organizing emails become a breeze with BStore. A custom newsletter widget is inbuilt with the theme and allows businesses to stay in touch with their customers.

Moist

moist

https://themeforest.net/item/moist-single-product-responsive-shopify-theme/14445280

Moist is a responsive theme by Shopify meant for displaying a single product in an eCommerce website. It is featured with strong CTA’s, clean layout, easy to use menu, intuitive UI and subtle effects.

The theme keeps its eye on 3 most important things, namely, brand, product and CTA. It also includes a styled login and register page, quick re-ordering of home page layout, SEO optimization, social sharing, parallax effects, responsive design, customizable colors along with grid and list layouts.

The theme works superbly well for those businesses that have a signature product or are in the initial stages of their business.

Annabelle

Annabelle

http://spacesquirrel.co/freebies/annabelle

Annabelle is again a free multi-purpose eCommerce theme by Shopify that can be accommodated to any type of eCommerce store. A huge front page slider present at the top captures the eye at once. The slider can be used for binding products, products categories etc. As far as the designing part is concerned, the theme features homepage, product page, product collection page, advanced filtering that integrates with wishlist, contact page, currency management, bootstrap, Google fonts, social media, payment, blog design and so on.

Focus

Focus

https://themeforest.net/item/focus-responsive-shopify-theme/15956839

Focus is a minimal-style template that is used in websites that allow for selling a range of specific products. The design features, homepage, catalog page, about page, blog page, contact us page. These pages help a customer move from being interested in the product to finalizing the purchase.

The footer space has some important elements to display links, search bar, and social media icons. A widget made available with the theme also lets businesses collect subscribers for themselves.

New standard

new standard

https://the-new-standard-theme.myshopify.com/

Maintaining standards in an eCommerce business count to be extremely important. A store with poor loading, errors or inconsistencies will definitely drag customers away. The New Standard theme eliminates the chances by offering a stunning dark-style theme for selling premium products in the store.

The design is appealing whereas the features available with the theme resemble minimalism. Right from design colors to lighter themes, customers have umpteen choices to opt.

In the past, there have been issues reported in posting video content, not having a welcome message to present new customers. So, these are some basic points for you to consider when selecting the New Standard theme for your business.

Timber

timber

https://www.shopify.com/timber

Being an active participant in the open-source community, Shopify’s Timber framework is specifically made for front-end web development. This theme can be used by theme creators of any qualification for developing themes of any type.

Newbies in the industry can take advantage of starter templates, CSS frameworks, liquid markup and modules provided in Timber. There are some features that automatically allow designing standalone themes that function within its scope.

In addition to it, there is some other search engine optimized and social media features also included that can generate higher returns of organic traffic.

Milano

Milano

https://themeforest.net/item/milano-responsive-shopify-theme/14982869

Milano features an OViC framework that comes with a unique set of features that include multiple layouts, sticky navigation menus, multilingual support, brand logos along with an integrated content management platform.

The design featured is flat with this high-end Shopify theme collection.

Handy

Handy

https://themeforest.net/item/handy-handmade-shop-shopify-theme/15515080

Handy is a simplified yet responsive Shopify theme for eCommerce. The theme works as a great choice for businesses that are looking forward to selling hand made products.

The theme comes with plenty of features along with layout configurator that allows setting custom layouts, video slideshow, wishlist, MailChimp integration, social networking and so on.

The admin panel further allows you to customize colors as well as change fonts throughout the theme.

Now it’s time to make your choice:

The themes mentioned above are completely platform compatible, therefore running an online business would be quite exciting using them. However, before starting, you need to take few points into consideration to ensure that you don’t start off on the wrong foot.

A website design is an important element that needs to be taken care of. With the best eCommerce Shopify themes mentioned above, businesses will be able to start an online store with an effective design.

A quick process of indexing your new webpage on Google

tips-google-index-website

Without the SEO, your website is like a wine shop in the middle of the desert. That is why the SEO is must activity that every business owner who has a website should do. However, indexing the website on the Google search engine ranking page is a task which requires time, and you would have to wait for months if you want your website to be listed on the top of Google search engine ranking page. Or, there is the second case too.

Some people who own the website and already getting the services of SEO often struggles to index their new page of the website on the Google SERP. The purpose of adding any new webpage could be different. It could be just another landing page or a new web page for the service or product that you recently introduced. That is why it needs to be listed on the top of the Google SERP so people can know about your services as soon as possible. That is why the need to get it on the top of Google SERP is imperative, but I am here to help you.

In the next lines of this article, I am going to tell you some of the best techniques of the SEO that many top-notch SEO professionals use. The following is a quick process of indexing your new webpage on the Google.

Sitemap:

sitemap

Whenever you have to list the pages on your website, you have to create a sitemap which is an XML document placed on the website’s server. This document is responsible for making the crawling habit of the Google. This document tells the Google that when a new page has been added and how often you make changes on specific pages. You can use different tools and plugins which can help you in making automatic changes and update your sitemap according to it and also submit it to search engines. This is the best practice for those who have the e-commerce website and deals with hundreds of products.

Sitemap submission to Google Webmaster tools:

Sitemap-To-Google-Webmaster-Tool

If you have recently developed your website, then you should take its sitemap to the Google Webmaster Tools. If you have missed this trick, then nothing has lost because you can still make a Google account and then signup for the Webmaster tools. All you have to do then is to add your sitemap to the Webmaster tool by going into Optimization > Sitemaps and then add the link in your website’s sitemap to Webmaster tools which keep the Google updated about the changes in your website.

The Google Analytics:

google-analytics

The Google Analytics is one of the most important tools for the SEO and indexing your website at the top. This tool can also help you in tracking the web pages of your website and all traffic. This is another tool which counts a lot whenever the Google crawler crawls your website. Moreover, it will also help you in making strategy and campaign based on the pattern of your traffic and focusing on the areas from where you are not getting enough traffic that you should get.

Website URL Submission to Search Engines:

search-engine-url-submission

If you are getting the services of the SEO, then you’re a concerned agency or any SEO individual would not recommend you submit your Website URL to Search Engine and let the search engine crawler crawl your website on your own. However, it doesn’t hurt anything and will only take a moment of yours. That is why you should submit your URL by signing into your account of Webmaster tool and going to the “Submit URL” option in it. Moreover, you can get some extra reward too, if you register your website on other search engines like Bing.

Update it on Social Profiles:

social-media-encompasses

The crawler of the Google travels through links to links. That is why if you have your links in numerous places, then you can easily get the crawler on your website too often. That is why having a strong social media profile is also important. This is the best and a quick method of getting some clicks or adding it to your new website or new webpage. You can also put the buttons on different social media websites like Facebook, Twitter, LinkedIn, Google+ or any other social media website which you use.

Share your webpage links:

share-signs link

When you have finished adding your new webpage link into your new or existing social media profiles, now this is the time of sharing it with others. Share the link as much as you can and create a buzz on the social media websites because it is important. The links on the social media websites are nofollow however search engines do notice if your link start appearing on the social media websites too often. The reason why sharing a nofollow link is important is that the search engines do track the social signals that are why you have a great chance of not only getting traffic from these websites but also get noticed by the Google and other search engines.

Bookmarking:

Examples-of-Lesser-Known-Social-Bookmarking

There are many websites which allow you to do social bookmarking. Sites like Delicious or the Stumble Upon are the best social bookmarking websites. This will do different things with your new webpage and the website as a whole. It will get you more visitors than any other practice. All the users of the site on which you place your bookmark will turn into your market and out of those who would be in need of the service in which you do business will definitely contact you. That is why you not only get more traffic from these social bookmarking websites but also get verified customers. Secondary this is another way of sending more social signals to the Google. The many social bookmarks, you will create the mow social signal you can generate which will surely get noticed by the Google or any other search engine. Last but not the least it is another method to speed up your process of indexing. The social bookmarking platforms are one of those platforms which get crawled constantly which makes your link to crawl multiple times too. That is why bookmarking your new webpage you can get it on the SERP quicker than your thought.

All Ways of Increasing Traffic to your Website

how-to-increase-website-traffic

Lack of website traffic is one of the most typical challenges of website owners. Knowing how to diversify the traffic that’s coming to your website is important. You cannot just rely on search engine optimization alone. Here are 15 actionable ways of increasing traffic to your website.

1. Get active on Social Media

Sharing your content through social media isn’t enough. You need to actively participate in the community. Join in group discussions in Twitter and use relevant hashtags. Respond to comments on your Facebook posts and interact with your followers.

active on Social Media

2. Advertise

Social media advertising and internet advertising are excellent ways of gaining new visitors, as well as building the name of your brand. A Web Design with landing pages from advertisements can also increase your conversions. Experiment with some paid channels and weigh the pros and cons before you invest in advertisements.

3. Write catchy titles and headlines

Titles and headlines are the most important parts of content. It’s the first thing readers will see. Without a compelling title and headline, your blog post with great content could go unread. So, think carefully about your titles and headlines before hitting the publish button.

4. Use long-tail keywords

Using a single keyword for every page is old school. A good Web Design focuses on long-tail keywords. This is now the key to optimizing your site. Start optimizing your content by including relevant phrases related to your topic.  

5. Post more frequently

Posting high-quality content six times per week increases your blog traffic. Find the number that works for you and commit to seeing improvement. In many cases, increases in traffic from blogging are easily scalable.

6. Post your content to Aggregator Sites

Yes, this also works. But don’t spam Reddit and other aggregator sites. Content aggregator sites like Reddit are particular about spamming links. So, every now and then, try to submit links that are genuinely useful.

7. Optimize your site for SEO

Every business owner should make their Web Design look as good as possible for search engines. Spending time and even dollars on your site’s optimization is always worth it.

Optimize your site for SEO

8. Examine Your Analytics Data

Google Analytics is a vital source of data on every portion of your site. Your Analytics data will tell you what posts or pages are proving more traffic to your site. By examining your most popular pages and visitor demographics, you can strategize your next moves and improve your Web Design.

9. Work with industry influencers

Working and engaging with industry influencers is undeniably beneficial. Find influencers that are in the same niche as you. Build a relationship with them and let them know about your new post. You’ll be surprised at how many of them link back to your post.

10. Accept guest posts

Guest posting is a great way of increasing site traffic. In the same way, accepting guest posts can achieve the same result. Accepting guest posts is a win-win situation for both parties. It will not just promote your content; you will also be gaining more audience.

11. Cultivate a sense of community

Cultivate a sense of community

Building a forum or community in your website is an excellent way to start a discussion as well as to grow traffic to your site. Your Web Design should have a robust commenting system. Try using third-party solutions like Disqus or even Facebook comments. You may also create a dedicated forum where your site visitors can post their questions. However, you need to manage your community forum to ensure that standards of decorum are followed.

12. Facebook Remarketing

Facebook is such a great promotion tool. But did you know that you can set up remarketing in Facebook? By installing a Facebook tracking pixel on your website, you can remarket to viewers who have previously visited your website. Your ads will then be shown on their Facebook account.

13. Twitter Remarketing

Just like Facebook remarketing, Twitter remarketing works in the same exact way. However, Twitter requires a higher minimum number of an audience before you can advertise towards them. Just install the tracking pixel, and you can start targeting your site visitors on Twitter.

14. Don’t disregard Email Marketing

Your Web Design shouldn’t be solely focused on getting new customers via content marketing. Don’t disregard traditional methods like email marketing. Even a modestly successful email blast can result in a significant rise in site traffic. Just make sure to use thought-provoking content and be careful not to bombard your audience with aggressive emails every single day.

15. Launch new products

A friendly email prompt or an advertisement of a new product or service can help you boost up your traffic. Some customers get bored with the same old product or service. Keep innovating to meet the needs of your customers. Launching new products is an excellent way to attract old and new visitors.

While there are more ways to drive significant traffic to your site, these are straight-to-the-point ways for increasing traffic to your website. Some of these methods might not be a quick fix, but consistently doing them will generate great results in the long run.

8 Ways to Start Writing and Become a Kick-Ass Paid Blogger

8 Ways to Start Writing and Become a Kick-Ass Paid Blogger

I always had a keen interest in writing. When I turned 12, I wrote my first blog. Back then, I had no idea that one day, my interests will land me to earn thousands for penning down my thoughts in just a few words. Initially, I started with just a few bucks per blog, but over the past couple of years, the amount of income I was making through my writing has increased steadily.

You must be wondering, how I build a lucrative business as a paid blogger. Well, I start my own blog and promoted it on my social media profiles, like Twitter, LinkedIn and Facebook. It helped me in building my audience and was a great learning process about what people like to read and what they do not. Later, many small businesses approached me after seeing my posts and asked me to write for them as well.

Having the voice so powerful if they use it right, now I believe that bloggers have the ability to change the world. If you love writing and have remarkable, creative skills, working as a paid blogger is the job for you. There are many opportunities that you can avail. You can work from home and write in your free time or get hired in companies that are looking for full-time bloggers. A wise man once said, do what you love and you will never work a day in your life. Here are some proven tips that will definitely help you if you are a good writer and want to become a kick-ass paid blogger.

Brush yourself to become a blogger:

Before you start looking for a job as a paid blogger, you need to do your homework. No one is going to hire you for the job if you do not have an experience, blogger’s profile or a portfolio. The first thing you got to do is to brush up your writing skills, read blogs of famous and even non-famous bloggers. When you feel you know enough about how to write and what to write, start your own blog. Don’t expect to be hired by the professionals right away. People who hire bloggers have high expectations. It’s just like any other job where the most qualified and eligible person gets it.

Define your area of expertise:

8 Ways to Start Writing and Become a Kick-Ass Paid Blogger 2

You need to know what the topics are that you like to write about. After knowing where your interest lies, you need to do thorough research on your area of expertise. For instance, if you like to write about fashion and beauty, you should read a lot about the related stuff.

Develop a unique writing style

Creating your own unique style of writing is important if you want to get noticed. Readers are constantly in pursuit of something different that is original. If you want to stand-out and be your unique self, make the content of your writing leave the reader with a deep and nostalgic feeling of been there done that, then it’ll more likely exude a profound sense of realism and empathy.

Use the right tools:

There are almost zero chances that you can become a blogger if you are unaware of the common blogging tools. You don’t need to be a web designer or developer for that, but you are required to have a detailed understanding of how to write posts and use websites like WordPress, Tumblr and Blogger.

Promote your blog:

8 Ways to Start Writing and Become a Kick-Ass Paid Blogger 3

Many bloggers are required to promote their blogs through social media profiles. For that, the bloggers must have a fine knowledge of how to promote their work. SEO knowledge is mandatory. In order to get traffic from keyword searches on the major search engines like Google and Yahoo, Bing, you need to be writing about a topic that people want to read about and are actively looking for information about. The easiest way to get an idea of what people like to read the most, you can check the popularity of keyword searches on different websites.

Get a domain:

To become a successful blogger, you must have a domain. There are several websites that claim to provide “cheap domain registration” and even “free domain.” Before you get any, you must know a few things about it. Domain names are quite cheap, but they are kind of long-term. If you buy a domain, you will most likely use it at least a year or more. Usually, domains expire in a year that means you will have to repurchase it. If you don’t want to use the domain name that you are already using, you can easily get a new one and stop using the one you were using previously. If you stop paying for the domain, it will expire and soon will be deleted.

Be a guest blogger:

One of the best ways to increase your exposure and build a relationship is to be a guest blogger. Write for other blogs and ask them to write on your blog as well. Your blog will reach to more and more people and you will get more readers.

Social Media marketing helps a lot!

There is more to social media than to mainstream social media websites like Twitter and Facebook. You should start using other social media websites like Instagram, Pinterest, Tumblr, Google+ and Flickr. Promote your blog on various websites and increase your readership.

6 Most Realistic Ways to Make Money with SEO Writing

SEO writing

Search Engine Optimization writing is writing that’s directed to grabbing the attention of search engines. It uses specific words or phrases that are targeted to realize a certain outcome. These are normally referred to as keywords or key word phrases. They are important to websites as they draw those people that are searching for specific items or content to the website. Websites in general need traffic to come and stay on the site and for people to buy products and click their ads. They have all the incentive to get search engines to direct people to their site. This is done by means of writing content that’s optimized and search engine directed.

In light of the above, do you know that you can earn from SEO writing? This article will consider some realistic ways in which you can make money with SEO writing.

At first, you have to make yourself indispensable. There are many marketers that require the services of SEO writers. Posturing yourself as an authority is sure to change your tides.

1. Search for Freelance Websites and Sign Up

The first thing you should do is looking up those freelance sites and sign up. They can be of great value as they introduce you to the business. Many of them have a present audience of people looking for work. You can quote for work and get down to business. If such sites require you to create a profile, do so and showcase yourself. In your bio, be sure to market yourself and your abilities.

Some top freelance sites include:

  • PeoplePerHour.com
  • Freelancer.com
  • Iwriter.com
  • Upwork.com

These sites have a huge number of SEO writers. But that should not be a cause for worry. Just create a profile that shows your superior expertise that’s above all others.

2. Try SEO Marketing Agencies

Working with marketing agencies can also be part of your strategy. They typically dislike writing SEO articles even though they need them. When you’ve been chosen by a marketing agency to handle their SEO workload, you stand to benefit from continuous workloads. The hassle of looking for new clients and trying to build relationships with prospects is a thing that will be of the past. All you have to do is just rake in your hours and get the jobs done in ample time. We think that this is one of the most lucrative options as marketing agencies are known to pay top dollar for SEO writing. Many of them outsource virtually of their writing work. It’s quite cheaper for them since it makes no financial sense to them to open a full-fledged SEO department that has permanent staff.

So how do you go about searching for these marketing agencies?

  • Shortlist all marketing agencies that are within your vicinity
  • Send them an email explaining that you want to work as an SEO writer. Send a template if need be and send in the traditional way. Avoid using email marketing platforms as they remove the personal element.
  • If you don’t get any response, go ahead and make a call. Ask them if they got your email and make your request again to assist as an SEO writer.
  • If there is a positive development, make sure you nurture the relationship. Root for a deal and even suggest a meeting to formalize things.

A word of caution though, don’t accept to work for free first. Always put a price to your work even if it’s a low price at first. Remember that you are here to make money. Demonstrate from the onset that you mean business.

3. Create Your Own Site

You got to make your presence felt on the World Wide Web even if it means claiming a little corner of the entire Internet. You need a website to make things easier for you. A good choice of URL is your name or something close to your name. Let it be something that’s simple and direct. Using your name allows you the needed flexibility since we assume that you won’t always be an SEO writer. Once your domain is set, get a hosting account and after that install WordPress. Once everything is up and running, make a good design and post some content. Get some samples of your masterpieces and list your rates. Having samples is essential as:

  • Potential clients prefer seeing live content when they visit a site. This should also be followed up by an email of the content perhaps in pdf format.
  • It lets prospects have a glimpse of how you write hence increasing your chances of getting hired.
  • It’s a win-win for you as you get to benefit from actual leads while also building SEO for your own site

When it comes to the aspect of rates, determine how much you will charge people for SEO writing services. The following should be well elaborated:

  • The price for bulk orders
  • Turnaround time
  • Price for extra designs
  • Revision policy

You can consider putting a rate page. However, this is not an imperative, as you can still do well without a rate page. The rates can be availed upon request, or you could have people contact you directly to discuss the rates.

After getting a client, you can also deliberate on the aspect of retainer fees. Contracts with your clients could include retainer fees for a specified number of months. This is although not an imperative. It all depends on the type of client that you have.

Don’t forget to list your contact information so that your prospects can call you directly.

4. Consider Blog Monetization

There is a form of SEO writing that’s not mainstream, and that is blog monetization. Basically, people create blogs with the sole purpose of monetizing them. However, this may not be as easy as it may sound. It takes much effort to make it a success. Blog monetization is usually a long-term strategy, and for it to work out in your favor, the following has to be considered:

Your Niche

As much as you would want to say you have a unique topic or blog, make sure that people are searching for it. That’s how you get the opportunity to monetize.

Get a Following and Nurture it

Social media is ever growing and can be a great avenue for you to get a following, but don’t limit yourself to social media. Get to all channels that you can possibly have a following. Be regular in posting content and readers will always flock to your site. We recommend posting at least once in a week. Make it a goal and always meet it.

Indeed, monetizing your blog for SEO writing is a great way for earning some money.

5. Offline Clients

You can change focus and try looking for customers amongst local businesses. With them, you would be doing local SEO, which is quite easier than the global one. Many local businesses may not even know the value of SEO or even how to do it. You can seize the opportunity and benefit from offering SEO services to the local business owners. Give them a monthly fee at which they will pay for your SEO writing services. Also, endeavor to reach other local businesses by either asking for referrals or attending networking events. Be sure to mention the positive aspects of SEO to them and highlight how it will change the tides in their respective businesses. Your target should also include small business owners and medium scale enterprises that are in the local vicinity.

6. Coach Others

If you think you have top SEO skills and feel that you can impart this knowledge to others, why not do it for money? Set up tutorials for SEO writing and let people pay for the tutorials. It might also build your credibility as most of the people you coach would recommend you for SEO writing to anyone.

Conclusion

The above are realistic ways in which you can make money with SEO writing. Use them to your advantage and see yourself making money and even earning a living from this!

5 Essential Tips to Become a Successful Web Developer

5 Essential Tips to Become a Successful Web Developer

In today’s time, there are more than a billion websites that you can find on the World Wide Web (WWW). Such is the importance of a website that no business can even think of its existence without having a presence over the Internet. Most of the business firms rely on these web developers for developing a top-notch website for their firm. Due to this, there is an ever growing demand for web developers.

So, if you are among those who want to become a successful web developer then you have definitely come to the right place. In this article, I am going to give you the 5 essential tips that will prove to be quite beneficial for everyone who wants to become a web developer.

1. Build Strong Communication Skills

Effective communications skills are required in literally every field and web developing is no different. As a web developer, you will have to have a communication with your client at different phases of development. From the initial stages of development till the website has been built you will be required to communicate the progress of the development and also adhere to the requirements that may change at any point. A web developer should be clear about the job that has been assigned to him and give a proper estimate of the time that would be required for the completion of the job.

There can always be a situation when your client might not agree with the features or the functionalities that you have integrated into the website. Therefore, in such a case, you will have to make the desired changes and deliver the website to the client.

2. Have a Clear Goal

There are thousands of web developers that will find these. There is no point in becoming one of those and get lost in the crowd. There must be a clear goal or an idea that would motivate you to become a web developer. It can be a useful tool that you have wanted for so long for your own personal use. This would prompt you to work even more hard to in order to develop the best possible product. Just like any other profession being a web developer also demands some sort of motivation is always necessary so that you can achieve better.

3. Have a Command Over Coding

Want to become a web developer? Then you must be ready to have a command over the languages that are specific to the web. These languages include HTML, JQuery, Javascript and CSS along with some others. There are a number of tutorials that you can find on the web that will provide you with the various session for learning the different languages. Some of the tutorials even offer doubt solving sessions when you can clear all your doubts regarding the different problems that you faced while solving a particular assignment. Depending on your preference you can choose any of the online or offline tutorials for learning to code.

4. Always Stay Updated

We are living in a time when technology is evolving at a thick and fast rate. Therefore, it becomes vital that you are aware of all the latest techniques and features that you can implement on your website. This can be done by dedicating a couple of hours every day or in a week for learning about the new things happening in the World of web development. If you make a habit of this at a very early stage in your life then it would prove to be quite beneficial for you in the long run. Always staying fresh and up to date is the secret to always stay on par or even ahead than your competitors.

5. Build Your Portfolio

Gone are the days when only your certifications or degree would land a good job for you. Nowadays, recruiters want to have a look at the actual work that has been done by a candidate before considering him for a job. Same is true for a web developing job. You will be asked to showcase the projects that you have already completed or are currently working on. The best way would be to develop a portfolio of your entire work which consists of all the websites and apps that have been developed by you. This would prove to be an easy medium to display your whole work at a single place.

In The End

All the 5 tips that are mentioned in this article will prove to be quite useful for all the budding web developers. As there are already a large number of web developers which are present in the market space cementing a place for his own, especially for the new web developers can be quite a challenging task. Initially, just like any other field, you are also going to face a few problems. You must take these obstacles as a challenge and always look overcome them. Being a web developer is a rewarding profession and will this trend is not going to change anytime soon.