Why Responsive Web Design is Beneficial for Your Website?

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With the introduction of Smartphones and tablets, several professional developers and web designers have been challenged to rethink regarding their web design. With responsive web design, now no longer companies have to develop another/separate website to make their websites compatible on various types of smart phones or devices.

Responsive web design is the new concept in web design that allows building one website that responds to various screen sizes and platforms across all Smartphones, devices or tablets. This concept ensures that any website can be viewed from any device with any size screen and gives amazing user experience. This type of web design takes into consideration the properties of the device and browser on which the user is viewing the content.

Benefits of Responsive Web Design:

  • It eliminates the need of developing a separate mobile device for Smartphone or tablet users. To be more precise, you need not reprogram your website from scratch, which in turn saves web development costs.

  • It has a positive impact on the SEO of your website. It has same content as the static website, which means search engines need not crawl both static and mobile websites. Having one single URL for your website makes it much easier for search engine bots to crawl your website and also reduces the chances of on-page SEO errors.

  • It is future-friendly as it this web design is developed by making use of the latest web standards and would prove beneficial for years to come.

  • It offers consistent user experiences across all touch points.

  • Reduces quality assurance requirements, maintenance risks or release cycle times for each update made to your web design.

  • Web design acts as a language promoting your brand and once your brand is promoted through responsive web design, it is sure to attract numerous visitors.

  • Responsive web design has been proved to cut down bounce rates to a great extent as the CSS values keep changing with different Smartphones or devices.

Does your Website require Responsive Web Design?

Below is the checklist that comprises of few questions that will help you to determine if your website requires this design or not:

  • Does your Website Actually Require it?

    If majority of sales and conversions are made from desktop PC’s, then you should consider spending your resources for optimizing other parts of your website like speeding up loading time.

  • Can your Professional Team Handle it?

    It requires more amount of time to implement and develop web designs. Besides this, testing responsive websites across all screen sizes and platforms can really prove a tiresome task. For this reason, it is advisable before you switch to responsive web design, make sure that your professional team can handle the extra work.

  • Will it Maximize your Opportunity?

    Implementing this web design is only worth implementing provided you have a personalized strategy in place that is aimed at targeting users with right amount of content. With responsive web design gaining much fame, your site will lag behind if you don’t opt for it.

It can be said that responsive web design is going to stay here and will never go out of trend.

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