Why Mobile App Marketing Is Important?

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Industry gurus are preaching that mobile app marketing nowadays means walking miles uphill. But the question is how to market? How to make your app another Angry Birds or Temple Run? How to, the least we can say, make your target audience notice your app? We have answers to all these questions, and this post is completely designed to discuss the top mantras that can help you in your marketing efforts.

So it’s no longer a case of asking whether mobile marketing important, we know it is! It’s now a question of using the statistics to understand how consumers behave when using different types of mobile devices and what their preferences are.

 

Mobile Stats vs Desktop Stats Users

Mobile Stats vs Desktop Stats Users

 

Before moving to check the best Mobile App Marketing trends 2016 let’s first check the statistics which best summarize the importance of mobile devices today.

 

1. Time Spent on Mobile is greater than the Desktop and other Media

 

How Mobile App will help you to reach your targeted Audience.

How Mobile App will help you to reach your targeted Audience.

 

2. Trend in Mobile vs desktop Mobile Usage

                                         Fig. shows how with the time users average time spent on Mobile Increases

 
3. Mobile Media Time – App vs Mobile Site Usage?

                                                                     Monthly Usage Of Mobile and App Web

 

Sggested Reading : 10 Effective Ways to Launch Mobile App

 

4. Average time spent on Android and iOS Devices

Here are the top five App marketing ways (and some interesting tweaks to them) that should be remembered at all times – even before starting with the Mobile app development:

 

1. Your app should be unique, not just a carbon copy of a similar popular app. And even if you’re not building a one-of-its-kind app, strive to give a one-of-its-kind experience. Clear, a to-do list iOS app, for example, gives a great list-keeping experience to its users and has risen far above many existing apps that serve a similar purpose.

 2.Exploit all the social media channels, be it Twitter, Facebook or Google+. Run  contests, update content regularly and keep people engaged so that they really start anticipating your offering.
3. Don’t always try to cater to everybody, for sometimes having a smaller audience  yields better marketing results.
4. Create a website for your app with that what-is-there-for-the-users element in it. The website of WhatsApp is a good example here. Create a teaser video of your app, incorporate it in your website and share it across all the possible platforms (have a look at the video of Dropbox). Creating a slide that highlights “what changes after your app” would also be a great idea.
                            App usage shows the dominance of games and social networking and the potential of utilities.
5. Contact all the top review sites and get featured on them. Let’s face it: No matter how amazing your app is, at times its increased visibility and authority of people appreciating it are the only things that matter.
Wrapping Up
There is no limit to how much you can market your app. You can end up spending hundreds of millions of dollars on app marketing without having any idea of where your money, as well as your app, is going. So, it’s all about playing smart. Doing things right. And doing them on time.
We hope that this post gives some direction to your marketing efforts. If there’s any point you would like you discuss on further, you can shout out below or contact PixelCrayons: the leading mobile android app development company in India.
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About Andrew Smith

has written 715 post in this blog.

Andrew Smith works as an editor for BestDesignTuts.com

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