Marketing strategies of B2C varies from the strategies used for B2B e-Commerce. So my article is solely based on the B2B and B2G (in some cases) customers. Before going into the depth it is important to note that in order to work in marketing properly, you need to have a good web user experience with solid branding as per the marketing strategies to be followed in 2015. You and your strategies will not be entertained for your bad user experience.
So moving into our topic of B2B marketing strategies which will be followed in 2015 are:-
1. Email marketing :-
Email marketing is one of the best and most fruitful strategies if you know its tactics of use. In fact most of the people don’t know the process of its usage. In order to earn profit from e-mail marketing you need to focus on three types of email marketing which will help you to encourage visitors to join your list so that you can offer them something of value.
Email Nurturing :-
It is done via an automated series where you can articulate your value props, content types and key webpages with the visitors. They won’t remember their average 3 min visit anyways. So you need to keep your content in front of them.
Email blasts :-
Email blasts are focused on specific goals such as a webinar, a downloadable white paper, invitation to business seminars or trade show events etc. These blasts must be used with the landing pages where your visitors can get the full information of the special offers without being distracted by the complicated navigation or the rest of the site.
Email Newsletters :-
Keeping your re-purposing key services or product pages is mandatory as visitors retains little from the first visit to your site. Produce your last 2-3 blog posts or the sub-pages with an educational nature.
2. Organic search engine optimization :-
Google is making it more simple. You don’t have to get worried of getting banned with the link farms and offshore tricks. Just you have to work with the content and on page optimization. But you need to maintain the continual optimization process as the algorithm changes daily with the hourly change in competitive market. For competitive terms you have to practice the tactics of generating off page content that links you back to your target page. Your pages will be judged according to its ‘Votes’ which will help you to earn a position on the first page of Google search.
3. PPC or Online advertising :-
This isn’t a B2B kind of a thing but most of you can be benefited tremendously. These days you can target on exact terms, positions, roles and geographic areas and mostly you can emphasize in the combined advertising on Google, Yelp, Twitter, LinkedIn, Facebook and Google+. These plans are considered to be most effective for the ROI.
4. Content Marketing :-
Sharing relevant information with your customer is considered as beneficial in today’s marketing ecosystem. These are important to get in touch with your customers and it will bolster your organic SEO. Provide the contents which will promote your SEO along with that it will solve customers inquiries. You have to use various types of contents like Article, infographics, press releases, videos etc. This is a strong supportive way of nurturing your customer base.
5. Social media marketing :-
This is the mos innovative and stylish way of marketing your brand, services and products. Statistics tells that a person who have access to internet spends at-least 1.30 hr on social networking sites everyday. So this is an easy way of staying relevant by keeping themselves up here. You have to make sure that your brand is promoted and advertised well on these sites as these media giants often have 5-10 styles of functionality updates per year.
6. Trade show marketing :-
In the offline media trade show marketing is an effective process to implement. It is focused, specific and allows you to get in front of millions of people each day. The problem rises as the companies don’t have any plans for pre and post marketing events. Most of time the branding message and customer experience are disappointing as if they were used thoughtlessly.
7. Direct mail and Printing ads :-
Direct mails and printing ads are other awesome offline media in front of right audience.It helps to grab prospect’s attention and to make a memorable impression. Moreover adds and mailers can help to target specific audiences of various sizes and demographics.
So make 2015 the year of effective and measurable marketing. So you must know the augmented usability of B2B website.