Around 700 mobile apps are launched every day. Some of these apps go on to become giants while others die a stagnant death. According to a research in 2014, a general person spends 86% of his smart-phone use time operating apps. People are moving from Internet browsers to clear cut purpose apps to access information and entertainment options.
Launching an mobile application may sound the perfect way to becoming rich. But just putting your app in a store does not bring success. You need to carry out a strategic pre-launch program to guarantee maximum download of your app. This involves running publicity campaigns and taking steps that bring your app into the limelight.
Many entrepreneurs hire an end-to-end mobile app development company to carry out the task. But, we will guide you through 10 critical steps that you can perform yourself for a successful launch of your mobile app.
1. Make a landing page for your mobile app
Many websites place a banner on their website which redirects a user to the app version. You should create a dedicated website where you can list out all the features of your app without the restriction of word limits. You can post guides and tutorials regarding your app which first-time down-loaders may find useful. You should combine this with social media marketing which is discussed in the next step.
2. Use Power of Social Media Marketing
You can use the power of social media to generate actively interest in your mobile app. A Facebook page can be used to publish on process development of the mobile app and generate feedback from future users. A Twitter account is also a great way to announce developments. You can link the Twitter bio to the app store once it is launched to generate downloads. Social media sites like Pinterest can be a great place to get suggestions on your app from fellow developers.
Also Read : The Importance Of Mobile App Marketing
3. Concentrate on Creating Search Engine Optimized Content
Along with your website and social media strategies, you should concentrate on creating SEO optimized content on your app. This can be in the form of blog posts, articles, press releases, website and email marketing copies. You can keep it ready and make it available on the day of the launch.
4. Make an Elaborative Demo Video
Audiovisual is the most expressive and effective method to showcase your app’s interface and functionalities. You can use simple user-friendly programs to capture screenshots and record voiceover. Make a video that details how your app works along with its features. The success of your app will depend on your communication in the video. Be sure to point out its USP defining the value of your app.
5. Pitch your mobile App on different Forums
Send links to free downloads of your app to techies, developers, bloggers and tech journalists. Keep the demo video handy and prepare yourself to face their questions. Do this in advance so that they get adequate time to test the app and write about it.
6. Pair up with other mobile app Developers
You can network with a successful App development company to market your app. They can feature your app in their own product to Increased install rates. You can set up a mutually advantageous marketing strategy by pairing up with similar apps with good ratings.