The provenance of internet has changed the way of conducting business and our life style. The business owners have started taking advantage of the evolving technology, and more or less they have succeeded in their concepts and ideas.
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WordPress is an open source content management system has been around since 2003. In the very beginning, WordPress is used to edit the website content where you can manage, control, publish, edit or delete the data. Read More
WordPress is considered a leading platform for entrepreneurs to create sites for their small business or startup. This CMS is widely used by business owners who live in every corner of the world.
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WordPress is an open-source and free MySQL and PHP based Content Management System (CMS). WordPress is installed on web server which is either a network host or a part of hosting service. Some of the amazing features are template system and PlugIn architecture. As of April 2016, WordPress has been used by around 26.4% of leading 10 million websites. WordPress is reportedly the most popular and easiest blogging or website management system which supports up to 60 million websites. Released by Mike Little and Matt Mullenweg on May 27, 2003, WordPress allows users to install themes and switch between various themes.
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Making a WordPress multisite network is simply like having your own version of WordPress.com. Like end users of WordPress.com can create their own blogs, your users will also be able to create on your network In case you don’t want to make users create multisite you can make a multisite network with only you as administrator.
In real, a multisite network is a collection of different sites in which all of them are installed in same WordPress installation directory. You can also use and share plugins and theme between these sites. Each of the sites of your network will be virtual sites without their own servers but they have their own separate directories for media uploads and installation along with the separate labels in the database.
When compared to a single WordPress installation, a multisite network site has some additional considerations. Like managing the subdomains and sub-folders. The installation of plugins and themes are done throughout the network and need not put on individual sites.
While opting for a multisite WordPress network, you should take a deep backup of your database and files as major changes can occur there. You will need also to deactivate all your plugins while opting for a multisite. You can again reactivate then after the network created.
To setup WordPress Multisite network, you have to first define the multisite in the wp-config.php file.
To do this, you have to open Wp-config.php file and add a line on above of line which says /* that’s all, stop editing! Happy blogging. */.
If you cannot see this anywhere then add this line above the first line that begins with require or include:
In order to continue, you have to refresh your browser.
This steps simply enables the network setup in your tools menu which is used generally to create a multisite network of WordPress sites screen.
You are free to choose between subdomains and subdirectories but sometimes the existing settings restrict your choice. You can choose any of them and afterward you may reconfigure the network in order to use it.
All you need now is wildcard DNS for the on-demand oriented websites despite the advice that can be on the screen.
What are sub-domains and Sub-directories?
Sub-domains are actually a domain based network in which the network on-demand sites uses subdomains while the sub-directories are a path based network in which these on-demand websites uses path.
You will have following options while setting up multisite network:
- The network details are filled by itself but you are free to make changes anytime.
- The server address of the website will be the domain of the URL which you are using to access the WordPress installation.
- The admin email address will be the common admin email for the whole network.
- The network title will be the title of the whole network.
- Before pressing the ‘install’ button you should double check the details.
- The installer will then perform a check for the wildcard subdomains when you have not configured them already. You can ignore the warning if it does not apply on your network.
In order to enable your network, you need to follow these instructions.
First of all, make a backup of your wp-config.php and .htaccess files unless it is a fresh and new installation and you don’t have to lose anything.
You can do this in these two steps:
- First of all, you should add specified lines to your wp-config.php file. (The extra lines will go just after the line you have added preparing your WordPress)
- Secondly, you will need to add some specified lines to the .htaccess file.
If you don’t have a .htaccess file already then create the same directory as the wp-config.php file.
In case you already have .htaccess file then you should replace the existing WP lines with new ones.
Once you have done all these steps simply login with the link provided, you may need to clear cookies and browser’s cache in order to log in.
Now you will have “My Sites” option on the left of WordPress toolbar. You can see all your site listed there with handy fly-out menus along with the “Network Admin” menu.
That’s all, you have setup your multisite WordPress Network successfully. Hope you like our article, if you already have tried with multisite WordPress network then kindly share your thoughts regarding the experience.
Shara J, mid-level wordpress website developer working for Pattronize InfoTech. I do research on WordPress and other opensource technologies and share my knowledge in my free time. You can contact Shara on Twitter, LinkedIn, and Facebook.
Enterprise these days, are investing more intensely in digital marketing to get the message out as soon as possible to the buying public. Reason being it helps them in expanding their customer base and rendering their services and making their brand name more visible. Social media marketing process lets you extend your business and simply driving your organization in building a good reputation and make their presence felt.
Organizations believe that online marketing is the way to go as according to the Social Media Marketing Industry Report 2016, 72% respondent believe that digital marketing is the need of the hour and nearly 905 of the organizations believe that online marketing helped them in getting more exposure. You want more fan base, then you need to amend your business methodologies and give social media marketing campaign a thought. More and more enterprises are now focusing on how they can use all the available online channels in order to build a strong brand name, therefore, they are either investing in mobile app development so that they could take their service to users through mobile devices or in web development services to be available 24×7.
Social media can be used for various purposes mainly for spreading words. Whether it is content marketing or social selling or customer support, social networking gives that opportunity to reach your target and building a brand name. However, with so many channels available, there is a stiff competition among the organizations in outsmarting others. Making it difficult to set your brand apart and carve out a place for you in the online realm.
If you want to be at par with the elite sites and become known in the industry, then you should follow these 5 tips for promoting your brand name through social media platform. Here’s everything you need to know about how to use social media for spreading your brand’s name.
1.Choose the network that suits you best:
People love to use social networking sites multiple times a day, there’s no limit to that. Therefore, it is a great way of reaching people and making yourself available to them anytime of the day. There are hundreds of social media networking sites out there but not all of them are worth investing in. Instead, choose handful ones that suit your brand image and the platforms that have a maximum number of users engagement. For example Facebook, Instagram, LinkedIn etc.
2. Post Regularly:
Keeping your users engaged should be the crux of your site. The more engaged they will be, the more revenue you will generate. Regular postings will only enhance your brand making it more visible. For example, if you’re using Twitter or Instagram, then posting every few days or couple of times in a week will only make users forget your name. Keep their notification flooded with your activities, but that doesn’t should be spams or something, doing it wisely will help you in a long way. Shortened attentions span are rapidly growing social networks in posting more than ever.
How frequent you post determines the number of loyal users you have i.e. if they come looking for you again and again. With some trial and error method, you can find out what works best for and with your business. You can take help of some analytic tools like Social media publishing or Google analytic and see where the maximum number of users come from. The schedule tools allow you to publish content at regular intervals so that you keep your followers and lets you gauge which posts are gaining the more attention. It is always advisable to track your social media efforts for better results.
3. Provide valuable and shareable content:
You could create a good reputation if you keep posting valuable and shareable content rather than posting useless things that don’t find many takers. Keep certain things in mind like:
– use infographics as they are more powerful in getting the message out
– find out what people search most and which topic might interests them and then post accordingly
– release stronger content piece on the topic which is currently in the trend. If you’re struggling in finding the topic, then take the help of the internet you can get more depth on how to choosing the appropriate subject.
– you can use tools such as BuzzSumo or Backlinko blog’s guide to learn more about finding the appropriate content piece.
4. Have some visual effects:
Have you ever seen any movie without visual effects? Even if you have, then compare it with its counterpart. Which one is more enchanting and capable of grabbing more attention? Your obvious answer is NO. The same technique applies here. If you really want to promote your content start adding visuals to your post. Not only it will enhance your visibility but will engage users more. You must have observed that several social media platforms such as Snapchat, Instagram, Twitter are totally visual based. Therefore, you won’t be having any difficulty in using these platforms. Simply promote your message through visuals on various social media platforms and bring home more profit.
5. Leverage influencers:
There are two faces to each coin and publishing your content on your social media is one of it. If you have a relatively unknown brand, you might be lost in the crowd. You have to build your brand image strong so that you can create your own set of audience and that can be done by creating great content and posting regularly on social media platform. The best approach is to leverage the influencers and audience so that they also become a part of your marketing strategy. For example, suppose “X” is satisfied with your service then he will tell “Y” which in turn would tell another person and this cycle will continue.
You can mention their site in your content. Sharing the influencer’s content to your social media profiles will also bring you benefits. Let them know that you’ve published their content on your profiles. The objective behind is to get their followers too, via social networking.