How Brand Design Is Going To Change Your Business Strategies

Brand StrategyOne of the biggest mistakes any small to medium size business can make is not investing time and money into their brand identity.  So why is it that so many SME’s invest in building their brands?

I’m a business owner myself and I know the daily demands on your time when running a business. You may think brand building is relatively unimportant when struggling to get your product or service to market, or even to try and find your niche market fit. But don’t dismiss the power of good brand building.

Good branding does not cost the earth and nobody telling you to hire expensive brand strategists to explore your company’s market or image. But it is important to go beyond just picking some colours and a nice font and then calling that you’re ‘Brand’.

Below I have put together some thoughts on how we can all learn from the big brands and how we you can make your brand just as powerful within your industry.

Develop your brand standards

Think about everything you know about Coca Cola. Now think about a new can that has been released which is blue and has ‘Times New Roman’ font as the words ‘Coca Cola’. You can’t picture it right?

That’s because Coca Cola has one of the clearest and most recognisable brand standards out there. Everything from the packaging, television commercials, website and social media profiles, draws on its colours, fonts, motifs and experiences. None of this is just by coincidence.

A big part of Coca-Cola’s success comes from its ability to transmit feelings and expectations through its branded elements. When you see that red and white can, you know you’re going to get a crisp, refreshing beverage, no matter where in the world you’re buying it.

One key way to develop your brand is to create a set of design rules that tie together the look and feel of all your marketing materials. These rules are often referred to as “brand standards.” Ideally, brand standards do the double-duty of creating awareness of your brand and differentiating your brand from your competitors. Think you’re not big enough to worry about your brand? We recommend that even the smallest companies develop and maintain brand standards from the very beginning.

The breadth and depth of your brand standards can vary greatly, depending on your needs. Keep in mind that if you’re too strict, you may get issues when trying to be creative, while if you’re too loose, design chaos can result. Focus on strategy and consistency in the following five areas:

1. Logo.  There’s perhaps no single more important element to your brand standards than the consistent use of your logo. First, you should never alter or redraw your logo. Second, its placement and sizing should remain consistent within each communication vehicle (for example, your letterhead, brochures, postcards, fliers, etc.). Rules can vary according the type of material you’re using your logo in, but they shouldn’t vary drastically.

And if you want to look like a large company, remember this irony: The bigger the company, the smaller the logo.

2. Graphics. Use distinctive symbols and shapes in a consistent way. Choosing the same basic graphic elements will help customers remember your brand faster. Also, be consistent when using borders and/or backgrounds–or show a pattern of consistency that complies with your brand standards. For example, you could choose a cupid-themed border for a Valentine’s Day ad and a clover-themed border for a St. Patrick’s Day ad. In both cases, your border should be consistent in size and/or weight (the amount of emphasis it receives relative to the other elements on the page).

3. Colors. Color is one of the most important components when it comes to brand identity. The colors you choose will make an immediate impression on your audience, and play a large role in memory retrieval. Therefore color can significantly impact someone’s perception of your brand. For example, gold, silver and burgundy are perceived to be upscale, while green is viewed as fresh and healthy. I highly recommend you research and/or test-market certain colors before you commit to a palette. One easy–if not scientific–way to do this is to create a brochure or ad in three or four different color palettes, then survey various people for feedback. And remember that colors have different meanings in different cultures.

4. Fonts. Choose just a handful of fonts for use on all your materials, selecting at least one serif font and one san-serif font. Serif fonts have “feet” at the bottom of the font to guide the reader’s eye, while san-serif fonts don’t–“Times” is an example of a serif font; “Helvetica” is an example of a san-serif font. Serif fonts work well in paragraphs or body copy because they give the eye something to “hang on to.” San-serif fonts should be reserved for headlines, numbers in charts, very small text or text that’s reversed out of a color. As a general rule, you should use no more than two fonts in a document, although a third, decorative font could be used sparingly.

5. Illustrative or photographic style. Consider what type of visuals-pictures–you want to feature on your marketing materials. Will your visuals consist of illustrations or photos? Try to stick with one or the other. Regardless of your choice, your visuals should be similar in style and color usage–black and white, four-color, two-color, etc.

When you’ve identified rules for the above areas, write them down and distribute them to any employee or vendor–such as a printer–who may need to reference them. Your brand standards will go a long way toward building your brand equity. It’s worth the time and effort to do it right.

Dedicate one agency and person with your company to guide and enforce brand standards

Once you have worked with a brand agency to create your brand standards, it is critical that you appoint either the agency or someone within your team working with the agency to manage this and enforce this with all your marketing material online and off.

Your brand ‘ambassador’ should be involved with everything that your brand goes out on whether it be packaging, online marketing or offline brand collateral. No matter how branded elements play into your company’s business processes, give this person/agency the overarching authority to make changes — even if they aren’t convenient (or cheap).

Just like Coca-Cola wouldn’t let that purple can go down its assembly line, don’t let anything your company produces interfere with the standards you’ve set for yourself. Doing so will only create confusion and diminish the effectiveness of your efforts.

Embrace telling your story

There are many great examples of storytelling. But this nike example is a great way in showing how this can be done. Check out one of the ‘Find your greatness’ campaigns produced by Nike

Harnessing the power of storytelling isn’t limited to the big brands alone. We tend to think of stories as things that might begin with “once upon a time,” present us Good Guys and Bad Guys, take us on a journey which is resolved, if we’re lucky, with a happy ending.

But how does a Powerpoint presentation fit into this scheme? Or a television spot promoting a particular product benefit? Or a marketing campaign that aims to associate your brand with a certain set of images and feelings?

Share the story of how your company came to be. Post case studies that show how you’ve impacted the stories of your customers. Forget about talking like a marketer and instead focus on sharing the things that make your company unique.

Brand storytelling is:

· The reason why your company came to be

· What motivates your team to wake up and come to work everyday

· How your product came to be

· What types of customers find value in working with your brand and why

· A transparent view into the people behind the company

· A relationship-building tool

· More subtle than you realize

· A concept that underscores your entire web presence

· Something that your entire team, at organizational levels, embraces

· A look into who you are as a company

· Direct

Brand storytelling is NOT:

· A long-winded, 5-paragraph essay about your company

· A blog post

· Something isolated

· A fragmented view into your company

· Something reserved for the marketing team only

· A PR stunt

· A viral video

· A tool to manipulate customers and prospects

· Boring

· Artsy

· You’ll be amazed at how quickly your customers adopt these stories and spread them for you.

You’ll be amazed at how quickly your customers adopt these stories and spread them for you.

Look to take advantage of data

“Big data” is one of marketing’s latest buzzwords, but just because it’s “big” doesn’t mean it’s unattainable for smaller brands.

Chances are you already have a number of programs producing data for you, from Google Analytics to your customer-relationship management system and more. But are you actually doing anything with this data?

Start by figuring out what metrics matter most for your company’s success. Then, figure out how to extract reports from your data sources that will measure your progress towards these key performance indicators.

Once a month (or more or less frequently, depending on the length of your sales cycle), run your reports, read through them and make at least three changes based on what you find.

Don’t overcomplicate things, and don’t get overwhelmed by the amount of data you have access to. Begin with this simple process, but refine your approaches as you get more comfortable harnessing the power of data.

Community Matters

At its core, branding should draw people in. People who observe your branded elements should feel as if they’re part of a community, that they have a shared bond with others in the same situation.

Some big brands choose to make this relationship more explicit, as in the case of Expedia’s “Find Yours” campaign:

The campaign encourages participants to share their travel stories, creating a powerful sense of community amongst those featured in the videos, as well as those who view them.

No matter how you approach it, find ways to encourage your customers to share their experiences with your brand. It’s a powerful approach to community-building that serves the dual purpose of building brand exposure and awareness as well.

Final Thoughts

You don’t have to have a big budget to create good brand standards and. The most creative marketing solutions tend to develop out of necessity, not when you have a lot of financial padding. The creative juices really start flowing when the funds are limited.

Effective Tips To Make Ecommerce Website Design In 2016

E-commerce business has seen a great surge in last couple of years. With increase in ecommerce popularity, many new entrants are checking their luck in this booming market, which gives rise to fierce competition. So, if you want to stay away from the crowd and want to make your online portal unique and successful you need innovative ideas. 

In this blog post, we will talk about some essentials that helps you in building successful and unique Ecommerce website.

Here are some factors that should be kept in mind to get unique and successful ecommerce websites:

 

                                          Tips For Designing Ecommerce Website

 

1) Let Customers reach to your product with lesser number of clicks: Always avoid creating a lengthy path leading to the product or may be which involves too many clicks. This annoys the customers and in this way, you are creating obstacles and increasing the time when they think and convert their thought into a substantial buying decision. 

2) Sell Products and not Design: Sometimes, we happen to see e-commerce websites that contain complex designs as if they are not at all selling products and want people to get confused by the complex designing of the website. Always remember, keep your eCommerce web design as simple as you can.

Also Read : Top 10 Resources to Drive Traffic to your Ecommerce website

3) Show High Quality Pictures: Since shopping online is quite different from shopping from physical store. So, providing customer with same feel and touch of the products can make a lot of difference. 

 

                                                 An Example Of Ecommerce Website Design

 

4) Notify Users on Each Level: It is quite common that people face a lot of difficulties in the delivery part of the product. There are few areas where you need to notify customer, which are as follows:

— When the payment has been made

— When, where and how the delivery of the product is scheduled.

— If there is some kind of delay

— If some issues occur, you need to inform customers on phone, rather than on mails.

Must Read : Best Way To Build Ecommerce Website In 2016 

5) Provide Online Support: Since not all the customers are used to shopping online, they might need support at different stages. It is very essential that you provide them with online support. Live chat support, which exists on every page with a clear link or image is a great way to meet this need.

 

HTML5 Cheat Sheet

Cheat sheet is a graphical method to summarize anything in a single image. It obviously save our time and make the things more live. When we think of organizing HTML5 tags, definitely cheat sheet is the best solution because most of us can’t make sure to carry every tag or snippet on memory. This is a cheat sheet which would help developers with a well-organized list of up to date HTML tags along with their meaning.

 html5 cheat sheet

Following are some examples showing the various HTML elements. It would help the newbie:

Hyperlink

<!DOCTYPE html>

<html lang=”en”>

<head>

   <title>HTML example</title>

</head>

<body>

<p><a href=”http://www.hostingreviewbox.com/”>HostingReviewBox</a></p>

   <p><a href=”../images/html.jpg”><img src=”../images/html-thumb.jpg” alt=”Cheat Sheet “></a></p>

   <p><a href=”http://www.google.com/”>Google Search</a></p>

</body>

</html>

Heading h1- h6

<!DOCTYPE html>

<html lang=”en”>

<head>

<meta charset=”UTF-8″>

   <title>Example-HTML headings</title>

</head>

<body>

   <h1>level 1</h1>

   <h2>level 2</h2>

   <h3>level 3</h3>

   <h4>level 4</h4>

   <h5>level 5</h5>

   <h6>level 6</h6>

</body>

</html>

Paragraph

<!DOCTYPE html>

<html lang=”en”>

<head>

   <meta charset=”UTF-8″>

   <title> HTML Paragraphs</title>

</head>

<body>

<p><b>This is bold Text</b></p>

   <p><code> computer code</code></p>

   <p><em>This is emphasized text</em></p>

   <p><i>This is italic text</i></p>

   <p><small>This is small text</small></p>

   <p><mark>This is marked text</mark></p>

   <p><strong>This is strongly emphasized text</strong></p>

   <p>This is <sub>subscript</sub> and <sup>superscript</sup></p>

   <p><ins>Inserted to the document</ins></p>

   <p><del>Deleted from the document</del></p>

</body>

</html>

 

Simple Table

<!DOCTYPE html>

<html lang=”en”>

<head>

   <meta charset=”UTF-8″>

   <title>HTML Table</title>

</head>

<body>

<table border=”1″>

       <thead>

           <tr>

               <th>No.</th>

               <th>Name</th>

               <th>Email</th>

           </tr>

       </thead>

       <tbody>

           <tr>

               <td>1</td>

               <td>Bryan</td>

               <td>bryan@mail.com</td>

           </tr>

           <tr>

               <td>2</td>

               <td>Jason Hope</td>

               <td>jason@mail.com</td>

           </tr>

           <tr>

               <td>3</td>

               <td>John Dasher</td>

               <td>jhon@mail.com</td>

           </tr>

       </tbody>

   </table>

</body>

</html>

Why Should You Upgrade To Magento 2?

There’s over 240,000 shops on Magento out there using Magento 1.x. After Magento 2 official release, most magento merchants have expressed the same wonder that should move from magento 1.x to magento 2. The most commonly asked questions could be mentioned such as:

  • Is it worth to upgrade to magento 2.x?

  • When should you upgrade to Magento 2?

  • How smooth or painful process can you expect?

In this blog post, we will try to find our answers of these questions:

  • Is it worth to upgrade to magento 2.x?

It highly depends on your current website and its condition– the bottom line is, if your website is performing pretty well (running perfectly, orders are coming in…), and you are using a version that is not really outdated (I would say anything before 1.8 CE and 1.13 EE would be considered quite outdated), there is no rush, but you can (and should) start exploring Magento 2, ask your solution partner to give you their thoughts and start doing some basic plans.

Magento 2

If you are using an older version of the software or even on a newer version but having serious issues of performance, and on the top of that you have a number of 3rd party extensions installed, now would be a great time to plan for a Magento 2.

If you need to do something serious to significantly improve your store’s performance (and we can help you figure out the condition your site is in and why), you should definitely plan the new investments to be done on new version.

Stay Informed- Top 10 Advantages of Magento-CRM Integration

  • How smooth or painful is the process?

Smooth is something you are not going to get – yes, there is a migration tool ready that should help you (and your solution partner) with the data (store setup, customers, products, orders, promo rules…) move between the platforms. We have also blogged about how to use it and what it enables you to do.

But, as it is clearly noted over there as well, theme and code customizations (which includes 3rd party extensions) will not be transferable, meaning they would need to be redone on Magento 2.

So, extra investments would need to be made in the visual and functional revamp. This should, in my book, be treated as a good thing because:

  • It can give you some new ideas and make you re-think your business as a whole

  • You will be able to get rid of some of the legacy code

  • You can improve overall usability of your site

Let’s face it– if you have 50+ extensions on your store (and this is even an understatement based on some of our recent experiences), Magento 2 can be a lifesaver as it will make you think, re-think and redo things, hopefully in a better way.

Stay Informed- Top 9 Magento Go Alternatives for your Online Shop

  • Is it worth it?

It will be. And the main reason is the change itself– for Magento there is no going back. Yes, they will be supporting the older versions for several years– and this is why you are in no need to jump the gun if you’re doing ok right now and you don’t have any plans to be a market leader or pioneer of sorts in your niche.

But you should also be aware that the majority of the investments and explorations of newest concepts around not just e- but any type of commerce out there (did anyone say omnichannel?) will be done on Magento 2, starting yesterday.

So if you are making active plans not to get left behind, even if you are staying put with Magento 1.x for the time being, consider these action items:

  • Start thinking about what you’d like to improve on

  • Make a list of extensions you are not actively using (or have no idea what they do)

  • Open up the conversation with your solution partner about your (and their) plans for Magento 2

The next steps

For all Magento store owners, 2016 will be the year to make some good decisions for your business. If you are thinking of taking Magento development services, you should definitely opt Magento 2.

Magento 2 brings a whole new playing field for merchants and solution partners alike, and while we’re trying to stay on top of our game (we got our Magento 2 Trained Solution Partner badge), you should too.

Successful Steps To Launch Mobile App In 2016

Around 700 mobile apps are launched every day. Some of these apps go on to become giants while others die a stagnant death. According to a research in 2014, a general person spends 86% of his smart-phone use time operating apps. People are moving from Internet browsers to clear cut purpose apps to access information and entertainment options.

Launching an mobile application may sound the perfect way to becoming rich. But just putting your app in a store does not bring success. You need to carry out a strategic pre-launch program to guarantee maximum download of your app. This involves running publicity campaigns and taking steps that bring your app into the limelight.

Mobile Marketing Stats

Many entrepreneurs hire an end-to-end mobile app development company to carry out the task. But, we will guide you through 10 critical steps that you can perform yourself for a successful launch of your mobile app.

 

1. Make a landing page for your mobile app

Many websites place a banner on their website which redirects a user to the app version. You should create a dedicated website where you can list out all the features of your app without the restriction of word limits. You can post guides and tutorials regarding your app which first-time down-loaders may find useful. You should combine this with social media marketing which is discussed in the next step.

2. Use Power of Social Media Marketing

You can use the power of social media to generate actively interest in your mobile app. A Facebook page can be used to publish on process development of the mobile app and generate feedback from future users. A Twitter account is also a great way to announce developments. You can link the Twitter bio to the app store once it is launched to generate downloads. Social media sites like Pinterest can be a great place to get suggestions on your app from fellow developers.

Also Read : The Importance Of Mobile App Marketing

3. Concentrate on Creating Search Engine Optimized Content

Along with your website and social media strategies, you should concentrate on creating SEO optimized content on your app. This can be in the form of blog posts, articles, press releases, website and email marketing copies. You can keep it ready and make it available on the day of the launch.

4. Make an Elaborative Demo Video

Audiovisual is the most expressive and effective method to showcase your app’s interface and functionalities. You can use simple user-friendly programs to capture screenshots and record voiceover. Make a video that details how your app works along with its features. The success of your app will depend on your communication in the video. Be sure to point out its USP defining the value of your app.

5. Pitch your mobile App on different Forums

Send links to free downloads of your app to techies, developers, bloggers and tech journalists. Keep the demo video handy and prepare yourself to face their questions. Do this in advance so that they get adequate time to test the app and write about it.

6. Pair up with other mobile app Developers

You can network with a successful App development company to market your app. They can feature your app in their own product to Increased install rates. You can set up a mutually advantageous marketing strategy by pairing up with similar apps with good ratings.

Why Mobile App Marketing Is Important?

Industry gurus are preaching that mobile app marketing nowadays means walking miles uphill. But the question is how to market? How to make your app another Angry Birds or Temple Run? How to, the least we can say, make your target audience notice your app? We have answers to all these questions, and this post is completely designed to discuss the top mantras that can help you in your marketing efforts.

So it’s no longer a case of asking whether mobile marketing important, we know it is! It’s now a question of using the statistics to understand how consumers behave when using different types of mobile devices and what their preferences are.

 

Mobile Stats vs Desktop Stats Users

Mobile Stats vs Desktop Stats Users

 

Before moving to check the best Mobile App Marketing trends 2016 let’s first check the statistics which best summarize the importance of mobile devices today.

 

1. Time Spent on Mobile is greater than the Desktop and other Media

 

How Mobile App will help you to reach your targeted Audience.

How Mobile App will help you to reach your targeted Audience.

 

2. Trend in Mobile vs desktop Mobile Usage

                                         Fig. shows how with the time users average time spent on Mobile Increases

 
3. Mobile Media Time – App vs Mobile Site Usage?

                                                                     Monthly Usage Of Mobile and App Web

 

Sggested Reading : 10 Effective Ways to Launch Mobile App

 

4. Average time spent on Android and iOS Devices

Here are the top five App marketing ways (and some interesting tweaks to them) that should be remembered at all times – even before starting with the Mobile app development:

 

1. Your app should be unique, not just a carbon copy of a similar popular app. And even if you’re not building a one-of-its-kind app, strive to give a one-of-its-kind experience. Clear, a to-do list iOS app, for example, gives a great list-keeping experience to its users and has risen far above many existing apps that serve a similar purpose.

 2.Exploit all the social media channels, be it Twitter, Facebook or Google+. Run  contests, update content regularly and keep people engaged so that they really start anticipating your offering.
3. Don’t always try to cater to everybody, for sometimes having a smaller audience  yields better marketing results.
4. Create a website for your app with that what-is-there-for-the-users element in it. The website of WhatsApp is a good example here. Create a teaser video of your app, incorporate it in your website and share it across all the possible platforms (have a look at the video of Dropbox). Creating a slide that highlights “what changes after your app” would also be a great idea.
                            App usage shows the dominance of games and social networking and the potential of utilities.
5. Contact all the top review sites and get featured on them. Let’s face it: No matter how amazing your app is, at times its increased visibility and authority of people appreciating it are the only things that matter.
Wrapping Up
There is no limit to how much you can market your app. You can end up spending hundreds of millions of dollars on app marketing without having any idea of where your money, as well as your app, is going. So, it’s all about playing smart. Doing things right. And doing them on time.
We hope that this post gives some direction to your marketing efforts. If there’s any point you would like you discuss on further, you can shout out below or contact PixelCrayons: the leading mobile android app development company in India.
Suggested Reading :

 

 

 

 

 

 

 

 

 

How To Choose The Best Mobile App Development Company

Mobile app development for your brand is an important and pricey affair. If you don’t have manpower to develop an app yourself, then it is sometime daunting knowing how to approach a mobile app developer. This is especially true if you don’t have enough knowledge of app development cycle. However, if you have a precise idea of what you want in the app, then it should not be a big problem for you. Here’s an elaborative guide to finding the right mobile android app development company or developer and getting a great mobile app made for your business.

1. Company can Develop Apps in all Operating Systems
Now, mobile apps are widely used across various platforms like Android, iOS, Windows, etc. If you want to have a greater reach to your potential customers, you should ensure that the developed app is compatible with all major platforms. An ideal app development company should have the ability and knowledge to make the mobile app efficiently work on all platforms.

Also Read :  Common Mobile App Development Mistakes To Avoid

2. Carefully Check Client References and Samples
While choosing a mobile app development company, you should ask for references and samples. In this way, you will get an idea whether the developer can provide you solution as per your specific requirements. A good app development company can easily provide you samples and references. You can also contact the references to know the pros and cons of service. By watching the previous works of your app developer, you can easily judge their credibility and technical depth.

 

Mobile App Development

3. Company can Customize Apps for Your Business

Before choosing an app development company, make sure that it provides you with personalized mobile apps according to your company’s business requirements. Make sure your mobile app has great performance and visual appeal. It is important to have a good design for your app; therefore, make sure that the User Experience and User Interface designs of your mobile applications are up to the mark.

4. Ask Company for innovation, quality and features in App
As there are many app development companies in India, opting for an iPhone or Android app development company with experienced developers can be a tough task. But, before choosing the company you should inquire about the details like how many quality apps they’ve developed, how innovative they are, and what are the special features that your app will carry.
In addition, you can also ask about the published apps links in the app stores. It is really not good if a developer has developed 100+ apps and none of them is published in the mobile app stores. Hiring such app development company can completely ruin your business and you may face monetary loss because app development is a costly procedure.
App Development
5. Ensure Long Term Association with Company
App development is not a one time task. A mobile app need regular updates in order to keep pace with the changing market trends and company requirements. Therefore, make sure to select a company with whom you can ensure close professional rapport for many years to come.

 

10 Effective Web Designing Tips to Make Site SEO Friendly

PixelCrayonsSearch engine visibility is quite important for any website. Your website’s design, content, and graphics are waste, if nobody is able to search your website in search engines result pages. A site should firstly be searched by visitors before talking about attracting or retaining those visitors. Nowadays, a well designed site doesn’t only related to websites’ visual attractiveness but more importantly, how friendly it is with search engines.

Below are 10 most effective SEO friendly web designing tips where web designers should pay attention to during the early stage of their web designing process.

1. You should avoid creating menu on the left-hand side of a site. If unavoidable, an alternative way is to put some text with rich keywords at the top of left-hand menu so that this text will be the first thing to be read by search engines.

2. Headlines are rated more important than the rest of webpage by search engines. To take advantage of this, you should have your keywords in the page headline. Since the header tag (H1) is quite large, you should reformat it to make it smaller.

3. Every page should comprise the title and description tags with good keywords to describe the page content. The number of words for the title should not exceed 9 and that for the description should not be more than 20 words to keep within the limits of most search engines.

Website design tips

4. Try not to use Flash when possible. Flash can’t be read by the search engines to date and will cause slow page loading time and make people run away. If you really have a reason to use flash, try to make it smaller (e.g. as a flash header) and leave other area of your site for keyword-rich content.

5. Think twice on how to use graphics. Make them relevant to your content and use an alt tag with relevant keywords for search engines to read as they can’t read graphics and also for your website visitors so that they can have something to read when waiting for the graphics to load.

6. You should never use only images to link out. Always use text links to link out to important content on your site. Spiders can follow image links, but like text links more though.

7. Try to avoid using frames. Some search engines can’t crawl web pages with frames at all. For the other search engines that can, they can have problems spidering it and sometimes they too cannot index the web page.

Also Read: Top Web Designing Trends in 2016

8. Avoid using too complex tables when laying out your page but to keep them simple for the spiders. There are some engines which find it difficult to navigate through to the other pages on your website if the navigation bar is too complicated.

9. Use external Javascript Framework and Cascading Style Sheets files to reduce page size and make the download time much faster. It’ll allow the spider to index your webpage faster and can help your ranking.

10. Always use standard HTML. Software such as Dreamweaver, FrontPage or a WYSIWYG editor will often add unnecessary scripting codes that will make the webpage larger than is needed and make it harder to crawl. It will sometimes add codes that cannot be read by search engines, causing the crawler not to index the page or even the whole website. If to use, you should use those page creator software wisely with a good understanding of html so that you may manually avoid or even delete those unnecessary scripting codes.

Top Reasons That Make Drupal So Popular

One of the leading open source content management system, Drupal is widely used for developing flexible, sophisticated and robust websites, applications and social media networks. In this blog post, we’ve mentioned a core set of reasons why Drupal has been the preferred choice by tens of thousands of websites, from individual blogs to complex social media networks, and why it could be the right choice for your online project.

Drupal CMS

Also Read : How Drupal 8 has Revolutionized CMS? 

Reason 1: Rapid and Agile Web 2.0 Development  : 

Rapid and Agile Web 2.0 Development is at the heart of Drupal. Out of the box, you have clean markup code, page and blog publishing, content management, search, polls, forums, user login modules and more. Development time is reduced from week to days..

Reason 2: Plethora of Free Modules

Thousands of free Modules (16,000+) are available in the community to help you quickly add specific features to your website. From CRM, Security, Social Media to SEO, Performance, Backup/Migrate and more. Think of modules as Lego Blocks –  quickly add them to build your online property.

Reason 3: Huge Active Community

A huge community of theme designers have created feature-rich templates to quickly help you realise your website’s vision. Aesthetics, fonts, responsive layouts, stock graphics, adjustable colour schemes and layout editors make working with 3rd party themes a breeze. You can always find one to suit your brand identity. Or simply build your own.

Reason 4: Highly Scalable

Drupal CMS is massively scalable. You can start with 5 pages and grow to 5000 without ever needing to change anything. Performance and Security parameters can easily be managed from the Admin console. Some of the world’s high traffic sites like Grammys, White House, Nascar all run on Drupal.

Must Read : Some Useful Drupal Modules For Your Website

Reason 5: Free of Cost

It’s 100% free. As open source software, you’re not locked down with licenses, recurring fees or anything proprietary. Just install the CMS files on your server and you’re good to go.

Reason 6: Enhanced Security

Drupal CMS is known for its rock solid security, dependability and constant security patches and updates. Safeguarding you from any online code exploits.

Reason 7: SEO Friendly

Clean code, powerful modules and modern web publishing make Drupal a very SEO Friendly CMS. There are of course a wide range of 3rd party SEO modules you can plug in to Drupal to take your SEO initiatives to the next level.

If you have any query related to Drupal designing and development, feel free to contact PixelCrayons: the leading Drupal Development Company in India.

Know These 5 Flexible Multipurpose WordPress Themes

The reason behind the creation of multipurpose WordPress theme is to produce a single site template that would also suit to any types of company, brand, organization or causes. Multipurpose site comes with all features that any sites needs: they are completely responsive, available with the features fit for promoting services and products, have ability to create a social media integration, professional portfolio, eCommerce support and many more. Here is the list of the top 5 multipurpose WordPress themes, along with their features:

1. Brooklyn Creative One (Page Multipurpose Theme)

It is mostly used for websites, and preferred by many corporate companies for its simplicity and ease of navigation. The theme is completely responsive, and comes in with 10 pre-designed skins, which gives you the chance of adapting the site to whatever layouts suits your business best. It is very well documented and has been acquired by a lot of customers, so you are in for a safe bet.

 

 

2. Bridge (Creative Multipurpose Theme)

Bridge is quite powerful, yet flexible multipurpose WordPress theme, with the ability of being configured into a fully functional website in less than 1 hour. Bridge stands outs through its impressive layouts, good documentation, and the option of being extensively customized, according to the buyer’s needs. Another elegant features is the possibility of adding looping background videos.

3. The 7 Responsive multi-purpose

This theme deserves an article alone, since it is one of the most versatile pieces of WordPress development. It can be used for a photography website, a shop, a one page website, portfolio website or a news/blog website. It has more than 630 advanced theme options and comes in with 25 skins you can pick out from. You have the option of inserting around 200 shortcodes in your posts or pages, which simplifies the customization work.

Read Also : 5 Best Ways to Optimize Your WordPress Website

4. Avada Theme Responsive Multi-Purpose

Avada Theme developers definitely have something to brag about, since their theme is the most sold WordPress multipurpose theme ever, with more than 180.000 buyers and growing . Avada is extremely rich in features, with endless customization opportunities. Everything is done from the admin panel with very few clicks, this being one of the reasons so many companies have it implemented. Avada is suitable for many types of business : gyms, travel agencies, online shops, bars and coffee shops, lawyers, fashion industry, architectures, etc. The theme is widget-ready and is updated on a weekly basis with new features and plugins.

5. Enfold – Multipurpose WordPress Theme

Enfold is a pretty flexible theme, very easily adaptable to many type of business. Their demos actually include websites dedicated to weddings, construction, company/private portfolio, online shops, blogs, news and many more. Enfold is well documented and its developers provide high quality technical support, so you can actually get some help with the implementation. Another interesting feature is the “2 minutes set-up” option, which allows you to import all the settings and data of available demo versions. This leaves you with just the task of changing the content.