How to optimise your website performance

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website performance

In this digital age, the website performance is a significant factor to a web business’s success. Many developments have occurred that have helped to improve website performance, but the wider community outside of web developers aren’t completely aware of what they can implement and make their website achieve. The team from Host Geek have provided the following tips to optimize and improve the performance of your website.

Beating spam and the threat of hack attacks!

Unfortunately, the World Wide Web can be a bit of an ugly place at times. When it comes to web spam and hack attacks, there are robots and active hackers trying to pry data or sensitive information from your website. It is essential that you have a form of security in place that will protect the information of your website and the people that are interacting on your website. Purchase solutions with an SSL certificate to improve the probabilities of protecting sensitive data that is transferred on the web. Additionally, invest in firewalls and other security systems that will prevent malware or hack attacks to your website.

Web hosting setup

Getting the web hosting right is the crucial step to your website’s performance. Choose the wrong host, and the foundation of your online presence is flawed. Thankfully, there are several web communities online that are eager to help those that are new to the field. Web hosting companies have also expanded their services to make it more affordable to start with a web hosting solution. The popular solutions include:

  • Shared web hosting
  • Dedicated private server (Internal and external)
  • Virtual private server

SEO performance

When it came to doing onsite SEO in the past, you pretty much had to learn how to handle HTML and CSS code, as well as the back-end workings of a CMS. While this is still important to a degree nowadays, much of the work can be done in the front end of the website, should there be an available off-the-shelf plugin. For WordPress, Yoast is the most popular SEO tool of choice that will allow you to input your metadata and optimise your web page without having to go into the back-end of the website. Other plugins can also solve SEO issues, such as:

  • 301 redirect plugins
  • Robots text file generators
  • Dynamic XML sitemap generators
  • Google Analytics tag installation

Professional look and feel of the website

One of the greatest developments that has happened with the web is the availability of themes that will make your website appear to be much more professional. An array of themes can be found by doing an online search or by visiting marketplaces such as Themeforest. You will need to make sure that the theme that you select is compatible with the CMS platforms that you are working with. It’s also advised to select a theme where technical support is included, as some of the free or cheaper themes offer support at high rates, such as $100 per hour.

Once you have selected your theme, customize the theme to provide the look and feel that you desire. Ensure that the formatting is consistent and professional. If there are photos or text that are a few pixels out of place, it can deter from the desired professional look that you are after.

Conversion rate optimization.

Depending on the type of CMS platform or website that you are using, you will be able to make tweaks to the website to optimise it to increase lead and sales conversions. One of the plugins that you can use is from Thrive Themes. It provides a WYSIWYG editor that plugs into a CMS system such as WordPress and allows you to change the text and web design format of the page that you are working on. This is great for split testing campaigns and testing to see what is helping to increase lead opt-in enquiries and sales conversions.

To ensure that the plugins that you have don’t slow your website too much, another great resource to check out is this post from Dan Norris that covers in-depth practices on how to make your web page load in under 1 second. However, the content is specifically focused on WordPress solutions.

Website speed is a vital key to improving the user’s experience on your website. Look into the current state of your website’s setup and commit to a strategy that will improve your website’s performance today!

About Cameron Sutherland

Cameron Sutherland has written 1 post in this blog.

Cameron Sutherland is the Managing Director of Host Geek and his passion for IT and all things digital are clearly evident in his articles. He believes that support and reliable service are of the utmost importance in the service sector and thus continuously strives to exceed the expectations of his customers. He enjoys sharing his knowledge on web hosting and offering useful advice to small business owners through various blogs.

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