Tuesday Morning, Google rolled out and announced a new logo. Undoubtedly, it looks like a empty design exercise rather a brand new logo. Gone are the days to have traditional logos with sharp turns, hard edges, and a slightly medieval look. It’s time to say Hi to something new, innovative, bold and here is the same – the new logo from Google.
It is believed that company is refining its logo to become a part of its new holding company called Alphabet. The refined logo has used the same mix match of blue, red, yellow and green colors that have been used by Google since 17 years making a long history.
The small “g” icon, seen on platforms like Gmail, will be replaced with a multi-colored “G,” which matches the new logo design.
This time Google has chosen to go with introducing a new font family with a slight bold and strong look called as Product Sans. It’s amazing what clipping off a few serifs can do. Taking all aspects into consideration it will look equally pretty on small handheld devices as well on large scale displays. Also the last alphabet in the company’s name will be a bit tilted to reflect Google’s sometimes off-kilter thinking.
For me, a revised six letter logo is impressing and represents a youthful, and innovative approach towards new designing pattern. The color shades used by Google for so many years truly represent the brand that it stands to be today. And how does Google show us that they aren’t that stiff? A slightly tilted E.
On the contrary, the majority of stories going around on Twitter are ostensibly complaining that the new logo has a childish feel. It looks more like a title of children’s book.