Design Inspiration

Why Use a Website Builder Instead of a Web Designer?

Should you just use a web site builder or hire a web designer to put up your site together? Well, the answer to that question requires that you put many factors into consideration. When you do so, it will be easier to figure out why website builders are the best choice in most cases. So if you’re getting started now, consider the following points:

Your Budget Size

If you have a small budget, a website builder is the number one choice to pick. Do not even think of hiring a website designer if you’re operating on a modest or mid-size budget. But what’s a midsize budget in this case? Well, you can consider something in the excess of $5,000. If what you have is less than this figure, a website builder will still get you there cheaply and conveniently.

What About Web Designers Who Charge $400 or Less?

These guys are never competent in their job. Why are we judging? Because that quote doesn’t indicate that the person doing website design for you is doing it for a living. That’s a huge red flag because it indicates that the person you’re hiring is also an amateur. Hiring this type of person will cause all sorts of problems to your website building project.

In fact, anything less than $5,000 will frustrate your life rather than be making it easier. Again, not everyone can afford a $5,000 budget. That’s why website builders are usually the best option for the majority of people looking to start a website.

Website Builders Create Conventional Websites

Conventional websites are actually good. If you’re running a restaurant business, you need 3 things on that website. You need an online menu, contact info and your location. Now the big question is; do you always need to re-invent these things whenever you are building a new website for a restaurant? No you don’t! Luckily, website builders can do a great job when it comes to building websites with conventional things. Also, the most popular website builders out there have stylistic flexibility which allows you to customize your site just the way you want it. There is actually no place for web designers if the things they are going to do for you are already included in a website builder package.

You Won’t Spend A Lot When Customizing Your Site

If you stay conventional, you will basically work with things such as text, paragraph e-commerce features, photo galleries etc.

With a website builder, you are buying 95% of the customization at 10% of the total cost. But if you need 100% customization, then you’ll probably be looking for a web designer. But generally, you do not need 100% customization for your website to look appealing.

Conclusion

With a website builder, you can do things on your own. This will give you a sense of the realities that face web designers. Also, with a site building package, you generally don’t need to spend money on hiring someone. Even if you don’t have the experience, it is often as easy as dragging and dropping. You don’t need a college degree to learn how to drag and drop using your mouse.

Best Graphics Design Trends to follow in 2017

In this era of computers and digital devices, graphic design has become important than ever. It has no longer remained limited to computers and digital devices, rather it is found everywhere around us. It becomes a crucial component of a number of marketing items like websites, posters, apps and digital brochures to newspapers, magazines, packaging materials, books and commercial signage.

A professionally created graphic design has the power to attract the target audience, which results in increased business sales. Professional graphic designers use graphical tools to create cohesive visuals to give businesses unique brand identity. A purposefully curated graphic design gives companies a face, which they can use it for visual representation.

Be it a logo, magazine ad, banner ad or a brochure, all of them are capable of developing a feeling and an image in the heart and mind of audiences. Companies are using graphic designs efficiently to create a strong corporate identity among the masses of competitors in their niche.

Incorporating graphic design into the marketing and branding strategy have become essential for business success, you can’t enjoy the same benefits with an outdated design. Like all other digital technologies, graphic designing is continuously evolving. New trends are introduced every year that may either stay alive for years or fade out quickly or lately depending on their performance.

Here I am sharing a few best graphic design trends, every graphic designer or business owner should follow in the year 2017 to reap the maximum benefits of Graphic design.

Bold, brighter and vibrant color schemes

In an attempt to deliver clean and controlled design theme, a number of professional designers were using muted shades and easy to digest colors while creating graphic design. In fact, everyone like these layouts made up of light and neutral colors like white and gray, while using black as a dominating hue in the scheme.

However, in 2017, vibrant, brighter and bold colors are expected to replace these lighter shades. Initiated in 2016, use of bold colors will become popular this year. Designers are using multiple brighter colors to intensify designs.

Several brands have implemented this growing trend to transform their image. When it comes to creating a suitable visual design, revolutionizing the whole color scheme is not mandatory. Instead of using several bright colors, fewer shades can be used creatively with the traditional neutral background. The best way to freshen up the previous pattern without deviating too far is to avoid overusing bold shades if it is not required.

Bold fonts become popular

During this era of mobile devices and high definition screen, designers are required to select fonts after observing the design components and colors used in the theme. Use of bold typography has become essential to increase customer attention. Nowadays, big fonts are commonly used to grab maximum user attention.

Several fonts can be used creatively to emphasize individual part in the message and establish a hierarchy, which encourages designers to prioritize information in the message. As we can see more users are accessing information and content via their smartphones; this makes it essential to enhance the content presentation. Being easily readable, bold fonts enhances the importance of the message.

Bold Photography with plain text

Bold images with sleek text look not only stunning and interesting but also grab the maximum attention of the audience. This combo works well for both kinds of audiences possessing short attention span and those who don’t spend too much time to read main information and willing to directly move to the point.

In 2017 designers are expected to follow this trend to create graphical presentations with some great contrast and brilliant borders. A well-crafted combo of photography and text work so well for social media posts, display ads and graphical presentations, which are made to convey a small amount of information.

Hand sketched illustrations and icons


With an aim to differentiate themselves from other businesses in the group, nowadays, brands are incorporating hand drawn sketches to add a human element to their graphic design. Instead of sketching images from the scratch, designers can use existing icons and graphics to create a new illustration. Illustrations created for this purpose kept simple and childish to evoke sentiments in the heart of the target audience.

Although many people found it unprofessional, several brands have incorporated handmade drawings and icons to gain customer attention in the online world. For example, Dropbox is a large technical brand, which is efficiently using illustrated images to display everything they do.

These simple drawings appeal not only a broad range of customers from all walks of life, but also encourages prospects to assume that the product is easily accessible. 2017 is promising to progress the use of sketched images because of their uniqueness and popularity among the audience.

GIFs or Cinemagraphs


People love watching GIFs. These are simple and still photographs possessing single or minor movement. Graphic designers can creatively use cinematography in place of videos and still images to convey messages with emotions. Being small in size with no need of special software to run, they can be embedded everywhere. Today, GIFs have become the modern marketing tool due to their versatility. They have become a preferred choice over images and videos. Especially, when it is necessary to reduce loading time and data usage. The growing competition among the marketers expected to increase the use of GIFs in 2017.

Conclusion: Graphic design trends in 2017 are believed to revolutionize the traditional graphic design into intense, innovative and beautiful design patterns conveying a clear message to target audiences.

Author Bio:
Rebecca is a Graphic Designer at graphic design outsourcing company. Design Back Office that offers ultimate design solutions from the logo, website and brochure designing to animation and stationery designing. She is a professional Web and graphic Designer having more than 2 years of experience. She also likes to write about technology and Marketing.

5 Incredible Redesign Tips to Boost Conversions of eCommere Sites

Why your eCommerce site is not generating enough conversions? Why your web visitors are not spending more time on your e-store? Why are they abandoning your site, without even completing their purchase? The answer to these question is poor web design and user experience.

According to a study, 38 percent of online shoppers abandon a site if they see unattractive web design or layout. This means the overall look and feel of a web store plays a vital role in determining the usability and accessibility of your web business.

If you are not generating traffic towards your site even after adding quality content and impressive product images, then you should consider latest web design trends to give your website a fresh look. It would be a right time to redesign your Magento eCommerce site if you want to give flawless shopping experience to your real-time customers.

Below, in this blog post, we light upon some incredible eCommerce redesign tips to help you boost your conversion rate and increase your online sales.

1. Simplify your site’s design

Web visitors prefers those web stores that offer simple, quick and consistent shopping experience. No matter what you have in terms of features and functionality, just make sure you give your customers a straightforward way to navigate your site, find desired product(s), place an order and complete the checkout process, without any hassle.

Keep yourself away from adding too many elements into your homepage or landing page. Even, don’t stuff your pages with unnecessary advertisements – as this could frustrate your real-time visitors and encourage them to leave your web store.

Instead, place the buttons, scrolling images, sidebars, and other web design aspects in such a way that stimulate web visitors to stay longer on your web store. Below are some tips that will help you simplify your eCommerce web design:

1.Use visible and beautiful call-to-actions
2.Cut down the number of categories
3.Create user-friendly and consistent navigation structure.

2. Foster your Search Functionality
Having a simple and intuitive search bar on eCommerce sites convert more visitors as compared to those who have complex search functionality. Almost every web visitor uses site search to find their desired product to save their time as well as effort. If the search function takes too long to showcase the results, you can lose your potential customers.

Instead of complicating your search bar functionality, focus on improving your out-of-the-box site search by following these tips:

1.Place your search bar at the top of your web page
2.Keep it large to fit all big queries
3.It should display the result fast
4.Use auto-completion in your search bar
5.Incorporate filters to the result page (based on color, size, price, new and popular items).

3. Create Simple Checkout Process

A lengthy, messy and complicated checkout process is one of the main reasons why people abandon a web store, without even making any purchase. This means redesigning a checkout process becomes essential if you want to generate higher conversions.

Creating a simple, straightforward and short checkout page can help you get more conversions as well as online sales. In fact, you should focus on creating a one-page checkout process to let people buy their desired products, without any annoyance. Below are some quick tips that will help you simplify your checkout page:

1.Get rid of unnecessary steps from your checkout process
2.Make some steps optional
3.Create simple and intuitive user interface
4.Incorporate an expected delivery date of their product(s)
5.Let people modify their products, and much more.

4. Improve your Exit Pages

Finding exit pages on your eCommerce site becomes essential because web visitors exit your site from these pages only. With the help of Google Analytics data, you can identify your exit pages in a matter of few minutes.

Make sure that you better know why web users leave your site from the exit pages – as this will help you improve the design of such pages with ease. Here is a list of some tricks that will help you re-design your high-exit page:

1.Update existing content
2.Add links to other relevant pages or blogs
3.Add internal links to the content
4.Fix broken links (if any)
5.Add CTA buttons, etc.
6.These tips will give visitors another reason to browse other pages of your site and stop them from exiting your web store.

5. Incorporate Engaging and Stimulating Videos

Fascinate your real-time web visitors by showcasing them beautiful, engaging and well-driven videos related to your products and services. You can tell a short story about your business, display the key features of your products and other things by incorporating high-quality videos on your homepage or landing page.

This not only gives rich user experience but also encourage people to buy the desired products from your own web store. Just make sure your videos are relevant to your business or your featured products.

Conclusion
These are the five most astonishing eCommerce re-design tips that will boost your conversion rate as well as help you maximize the sales of your Magento web store. These tips will help you drive more people towards your site and also encourage them to make buying decision instantly.

About the author:

Linda Wester is a prolific blogger and web developer by profession. She loves everything to do with web development and her passion revolves around creating cool websites based on Magento. If you are about to hire WordPress experts or to check out her latest publications, tail her on twitter.

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