In the year of 2014 people experienced some major changes in the scenario of e-Commerce trends. The number of users jumped from million to billion. This sharp growth in business resulted in the formation of some successful brands. Some of the fashion e-tailors like Jabong, Myntra, Zovi, the ‘biggie’ named Flip-kart and many others flourished the market in India. So let us now go through the latest e-Commerce trends for 2015, which are :-
1. M-Commerce will be taking a huge flight :-
The big bang theory of mobile e-commerce will be causing a huge profit for the retails who offer mobile shopping platforms for their customers. Already the e-tailoring development process has been initiated to attract more customers. This is predicted to show a sharp growth in 2015 which is going to be one of the fascinating e-Commerce trends for this year. More people are getting attracted towards mobile devices leading them to instant buying.
2. Bigger market share for Magento – 2 :-
After the neck to neck competition with the other CMS platforms at last it will cover huge market share in 2015. It will be closely followed by Woo-commerce. The new Magento – 2 version is designed in a way so that it can provide excellent shopping experience for its customers with faster loading of pages.
3. Application for every task :-
In the year of 2014 people used their smartphones to research on different products but the gradual shift of M-Commerce consumers started to purchase from it. So this year will be the year of applications. There will be applications available for each and every task.
4. Advantages from enhanced e-Commerce :-
E-Commerce business owners have started implementing simplified version of Google analytics for e-Commerce business. This will make them aware of every details related to their business.
5. Use of Cross devices for easy tracking :-
Cross device tools helps to determine statistical records of the all the customers who use any of the three devices. Tracking the things like, time of purchase, number of purchases, area from where maximum purchases have been made, basket size etc will help the business owners to take strategic decision to improve their sales and marketing process.
6. Easy Adaption, improved customization and quick transformation :-
E-Commerce web portals need to adapt newer technologies and customize according to that because people have become extremely informative in this area. So e-Commerce business will provide whole new transformed experience to consumers.
7. Delivery on the same day :-
The brands which delivers 2-3 days after making purchase fails to meet the requirement, demand and appraisal of their customers. The Big B’s in this business like Flip-kart and Amazon have already started the same day delivery services.
8. Monitor through social media :-
Keeping the track of your customers is an important task to follow. It is very important to track what people feel about your brand as per the B2C and B2B marketing strategies. This can only be done through social networking and bookmarking websites. This helps the business owners to determine the requirements of customers so that they can gain their market share faster.