When do you know that your businesss needs a website redesign? In many cases, it’s not just because of a single factor. Instead, it’s the result of a combination of factors. According to Stanford University, 75% of people judge the credibility of a company based on the design of its website. And have I mentioned that website technology is evolving at record speeds? Here are 5 reasons it may be time to update your corporate website.
1) Your website doesn’t work well on mobile
According to Smart Insights, over 20% of Google searches are performed on a mobile device, and when it comes to local searches, more than half are performed on mobile devices. In the United States, a whopping 25% of internet users only access the internet on a mobile device. If these stats tell you anything, it’s that the world has gone mobile, and if your website isn’t optimized, it’s officially time for a responsive re-design.
On the plus side, according to Econsultancy, 62% of companies that designed a website with mobile in mind saw increased sales, so going responsive is a win-win!
Must Read : How To Improve Your Website Conversion Rate?
2) Your website is still in Flash
If your site’s still in Flash, then you should keep in mind that it’s been outdated for the past 5+ years. Not only do iPhone and iPad not support Flash, but search engines like Google, Bing and Yahoo can’t read it, which means it’s terrible for search engine optimization. In addition, users have to install a plugin (and make sure they have the latest version) to see it, which really detracts from user experience. Flash is difficult to use, difficult to create and difficult to maintain.
Luckily, those who love the look of animations now have HTML5 at their disposal. Developers no longer have to rely on Flash to create interactive, animated features, and the best part is that HTML5 is compatible with all browsers and smartphones.
According to a CEI Survey, 86% of buyers will pay more for a better customer experience, which means having a strong user experience on your site could actually mean more revenue for you!
3) Search engine ranking of your website is low
Search engine algorithms have changed quite a bit over the years, so if your organic search engine rankings are low, it could mean it’s time for an update. At one time, the key to SEO was to plug your content with as many keywords as possible. Thanks to Google’s recent Hummingbird update, today, it’s all about having original, high-quality content on your site, which is why sites with blogs perform so well.
If the content on your site wasn’t written with current SEO trends in mind, or it’s buried within Flash elements or images, it may be time for an update.
According to Search Engine Journal, 93% of online experiences begin with a search engine. Creating your site with SEO in mind will ensure that potential customers can find you online.
4) Your website’s bounce rate is high
If your web analytics show low time on site and low average pages per visit, that’s a pretty strong indicator that your visitors don’t find your current site useful for one reason or another.
Likewise, if you’re trying to see ROI from your site, and you’re not seeing conversions – either because conversion opportunities aren’t set up to begin with or your visitors just simply aren’t converting – it’s likely time to re-evaluate your approach to web and re-design your website with both your target audience and your goals in mind.
By having both your audience personas and your goals in mind before your re-design and working with your design and development team to map your site design to those, you’ll undoubtedly see an increase in qualified traffic and leads!
5) Your website has slow loading time
According to KISSmetrics, 47% of consumers expect a web page to load in 2 seconds or less, and 40% of people will abandon a website that takes more than 3 seconds to load!
If your old corporate website is slow, you not only risk annoying your customers (and causing them to give up and leave), but you also hurt your search engine ranking. There are lots of ways for a developer to speed up a website, so if yours is slow, it may be time for a re-design.
Having a fast-loading website will not only ensure that your customers stick around, but also that they’ll have a great experience on your site!
Stay Formed : How to Improve The Performance of A Responsive Website
Your website is an investment in the future success of your business, and it’s important to view it that way. Having a strong online presence is no longer optional. In addition, your website can be the vehicle that helps you achieve your goals of better awareness, more leads and ultimately more happy customers.