Infographic is the newest trend in sharing information. You can find infographic samples for various industries, including social media, reports, games, and web design. These visual presentations are the perfect tool to convey information in an interesting and compelling manner; however, if mistakes are committed in designing an infographic, it won’t grab the attention of the intended audience. Infographic design mistakes can be costly, especially when the visual graphic is used for marketing and advertising.
Let us dive into the most common mistakes committed in designing infographics and learn how to avoid them.
1. Choosing The Wrong Focal Point
There are two pitfalls that infographic designers must avoid:
- Focusing solely on their product/brand
- Making unrelated infographics to their business
These two blunders can lead to a deadlock. When you look closely at the popular infographics- those that go viral, you will notice that they have broad topics, instead of one-brand centric. These types of infographics try to explain complicated topics, offer comparisons, or present statistics. In addition, you must also create infographics that are related to your specialized area, and still remain broad enough.
2. Lacking In Organization
Although you do not have to write coherent paragraphs, it does not mean that you should undervalue the importance of organization and proper flow of thought in your infographic. The text, images, graphs, and other elements in your graphical information must work together to present comprehensive information.
Always keep in mind that you are presenting information to the audience. This means that proper flow of thought is of paramount importance. As a tip, before you start brainstorming for your infographic, you must first take a few moments to make sure that you have a good idea how your visual graphic will flow.
3. Over-Emphasis Of The Font Types And Sizes
This mistake can happen in two ways:
- Using different font types. 4-5 different fonts are considered excessive and distracting.
- Using different text size. This will make the infographic look chaotic, confusing the audience in the process.
To avoid this blunder, you must only use one or two font types. You can add emphasis by using bold or italic; however, avoid overdoing it. When it comes to font sizes, try to limit its variations. You must make sure that it isn’t distracting and confusing for the audience.
4. Overwhelming Images and Graphs
There are certain infographics that look too crowded and confusing. This happens when the designer failed to use control and placed too much images and graphs. To avoid this mistake, you must pay close attention to details and do not place complicated graphs and colors. You have to make sure that the end result of your visual graphic is comprehensible and compelling for the audience.
The goal of the infographics is to relay important information; thus, you must see to it that the message is easily conveyed to the target audience in a simple yet attractive manner. You can think of it as telling a story by summarizing it in a single and simple artwork.
5. Forgetting To Promote The Infographics
Failing to promote your infographics is one of the biggest blunders one can commit. You must remember to promote your infographics in various communication channels, social networks, and blogging communities.
Your main goal must be to get your infographics to go viral so that the message will be repeated as many times as possible. If you have an account in Twitter, Pinterest, Tumblr, Facebook, and StumbleUpon, don’t forget to share it there and ask your current followers or friends to distribute the link. Another tip is to prepare a press release and create a complete blog post with a thorough review of all the facts presented in the infographics.
Remember these common blunders and avoid them. Follow the tips listed in this article so that you will be guided in creating proper infographics.
About the Author: This guest post is written by Kris Bennette, a writer for DesignerInfographics.com. This is a leading infographic design agency.