Every business has its own image and he needs to create this entity in the mind of the viewers through marketing and various promotional activities. To start with the marketing activities, a company should have a unique and attractive logo. A logo is the identification mark of a brand, it plays a vital role in creating brand awareness. If we want to see an example of the brand identification marks, Apple tops the list. The Apple products are sold by its brand name and the logo needs no introduction in the market of gadgets and mobile phone devices. Similarly there are various other companies having remembrance and unique logo designs reflecting the brand image. Thus, logo plays an important role in creating awareness about the products and services in the market.