Search engine visibility is quite important for any website. Your website’s design, content, and graphics are waste, if nobody is able to search your website in search engines result pages. A site should firstly be searched by visitors before talking about attracting or retaining those visitors. Nowadays, a well designed site doesn’t only related to websites’ visual attractiveness but more importantly, how friendly it is with search engines.
Below are 10 most effective SEO friendly web designing tips where web designers should pay attention to during the early stage of their web designing process.
1. You should avoid creating menu on the left-hand side of a site. If unavoidable, an alternative way is to put some text with rich keywords at the top of left-hand menu so that this text will be the first thing to be read by search engines.
2. Headlines are rated more important than the rest of webpage by search engines. To take advantage of this, you should have your keywords in the page headline. Since the header tag (H1) is quite large, you should reformat it to make it smaller.
3. Every page should comprise the title and description tags with good keywords to describe the page content. The number of words for the title should not exceed 9 and that for the description should not be more than 20 words to keep within the limits of most search engines.
4. Try not to use Flash when possible. Flash can’t be read by the search engines to date and will cause slow page loading time and make people run away. If you really have a reason to use flash, try to make it smaller (e.g. as a flash header) and leave other area of your site for keyword-rich content.
5. Think twice on how to use graphics. Make them relevant to your content and use an alt tag with relevant keywords for search engines to read as they can’t read graphics and also for your website visitors so that they can have something to read when waiting for the graphics to load.
6. You should never use only images to link out. Always use text links to link out to important content on your site. Spiders can follow image links, but like text links more though.
7. Try to avoid using frames. Some search engines can’t crawl web pages with frames at all. For the other search engines that can, they can have problems spidering it and sometimes they too cannot index the web page.
Also Read: Top Web Designing Trends in 2016
8. Avoid using too complex tables when laying out your page but to keep them simple for the spiders. There are some engines which find it difficult to navigate through to the other pages on your website if the navigation bar is too complicated.
10. Always use standard HTML. Software such as Dreamweaver, FrontPage or a WYSIWYG editor will often add unnecessary scripting codes that will make the webpage larger than is needed and make it harder to crawl. It will sometimes add codes that cannot be read by search engines, causing the crawler not to index the page or even the whole website. If to use, you should use those page creator software wisely with a good understanding of html so that you may manually avoid or even delete those unnecessary scripting codes.